Seven News Content and Appearance

Too much white, AHHHHHH

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A breaking news opener in Brisbane for the 2:30pm interest rate decision

Wasn’t even make the first story on many bulletins.

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Technical Difficulties on Sydney’s Afternoon News, black screen after returning from ad break, then cutting back to an ad break and now showing Melbourne’s afternoon news.

Also playing Melbourne traffic update.



Also how good is this wide shot of Melbourne’s Set.

Wonder if the crazy weather in Sydney had anything to do with this?

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Sydney viewers no doubt enjoying Melbourne traffic and Victorian weather report.

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Well they don’t have much choice do they?

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The position of the desk :sob::weary:

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Set looks great. Desk is ugly.

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It would be very easy to match the Melbourne set up with the latest Sydney look - new desk in the original position, larger (and much higher quality) secondary plasma wall to the side for weather/standing presentation and resurface the floor plain black/grey with a light timber riser across the front of the desk.

Would look a million bucks for not a huge amount of investment.

They would probably even have space for a vertical screen in front or to the side of the set.

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Seven Melbourne just had a live news update on breaking news in the Bourke Street mall. 8.20pm

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Andrew McCormack did a good job, especially with very little confirmed details to go off. Doesn’t look great from the scene going off 7’s vision.

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Seems that Andrew McCormack might be having a late one tonight. Expecting another live update at halftime.

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As aired in Melbourne:
https://twitter.com/7NewsMelbourne/status/1700093809819009219?s=19

Excellent breaking resources and coverage, especially being a Friday evening and AFL finals on, having a reporter there, live-cross and live ‘news flash’ during telecast ad break (which seemed to struggle to opt out of the network playout with a black fade screen at the start and a very long pause on the end-tag graphic before ads resumed).

Definitely seem to have got the jump on rival news services, including vision and social media presence too.

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Has Nine Melbourne provided any updates?

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This also aired into the main Seven channel in Sydney. Did any other markets get it?

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Yes, seen on 7mate HD in Perth.

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As predicted… another live breaking news update at half time.

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What is it with Melbourne and Bourke St? This sort of thing doesn’t happen anywhere else.

Very sad news.

That’s odd, has to have been a mistake? Accidentally ingested it into all markets? Note my earlier comment:

It went into a proper ad break, which of course are normally on a per market basis/locallised, even though a lot of the same ads due to sport telecast with partners / sponsors. But they obviously stopped/paused these for the HSV-7 news flash but seemingly forgot to keep other markets’ ads airing?

AFAIK Docklands still has network playout functions, no doubt back-up if NPC Media Frenchs Forrest fails but also due to the large sport operations and split scheduling that is controlled from there, with the master control hub still set-up and often seen as background when somebody is being interviewed for news at BCM. Doubt tonight’s rare update airing would’ve occured at another network like this.

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Another update from Melbourne aired during the half-time break in Sydney. Must be a major story unfolding, if it isn’t already…

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Update 1

Update 2

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