Seven News Content and Appearance

Rebecca Maddern has handed over to Peter Mitchell


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3:20pm: Peter Mitchell now hosting.

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He doesn’t do rolling coverage well… surprised they are handing to him. It’s fumble city

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I would assume to give Bec a break before the 4pm news starts.

Yeah she’s back again. Wish they would bloody drop the Docklands backdrop. The Yarra river backdrop would be more appropriate aside from it being a nicer shot anyway…

Impressive changeover there on 7. Mitch and Bec changed seats, un-mic and re mic up within 53 seconds.

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Don’t they wear wireless mics nowadays?

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Normally these threads go off when there’s rolling coverage. Not much comment today.

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Seven seemed to have more pre-recorded stories than Nine, or at least spread them out across the coverage while Nine focused on multiple live-reports in a row.


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7 was also on air longer this afternoon. From 12 to 5. 9 took a break for game shows from 2 to 4.

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Vast difference in 6pm presentation between Seven and Nine, with Nine being completely on location.

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No doubt will be shown at the end of Have You Been Paying Attention? tomorrow night or next week and on The Cheap Seats.

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I believe 7two in Melbourne broke into programs (this afternoon) with the PM and premiers press coverage on the Victorian Floods.

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Tony Auden’s promo to counter Nine’s


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Seven Melbourne taking media conference. (Also on ABC News)

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Rebecca Maddern in Shepparton with Mike Amor in the studio for Melbourne’s 4pm news.

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Nice seeing Bec utilised to her skillset, actually out in the field chasing the story, Nine didn’t give her any opportunities like this and they were silly to not do so.

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I’m sorry, but Bec was never employed by the newsroom at Nine, any stories she ‘chased’ were for the Footy Show.

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My point exactly, she was wasted in that role and should’ve been doing News for them to begin with.