Seven News Content and Appearance (2015-2020)

Sussanah Carr just presented a Sydney news update, as it included several Sydney specific stories, which I thought was interesting as Seven News Perth has been on air for the last 50 minutes!

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Did she have the Sydney background?

No, just this one.
It had the usual Sydney backdrop for the newsbreak opener though and three Sydney items in it.

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Video:

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This to me sounds like a cost cutting measure.

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Generally, all updates are prerecorded right after 7pm. Also, 7 Sydney always seems to get a localised 2130 update.

Is it cost cutting though or making better use of resources? Probably both, I don’t necessarily believe this is a bad thing though. Since the Perth newsroom is the last newsroom in Australia to see the bulk of its staff leave at night it definitely makes sense to do National Updates from there.

As for this Sydney update I don’t know why they are special and get there own localised one at 9:45, although they have been doing them for a while.

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Cutting costs. Perth is 3 hours behind so why have someone in the Martin Place studios when there’s a full newsroom in Perth?
Makes sense but it would be a $$ motivation not “better use of resources” - that’s a corporate spin line :wink:

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So Perth is now producing national updates for the East Coast?

that’s the question I have. Perth doesn’t usually get the weather flipper so maybe that might change now?

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To me there was no last minute news in that update, so cant Fergo record that straight after the bully?

Seven News in Perth only runs for 30 mins on weeknights, if the Sydney update wasn’t pre-recorded, it could have come from a TOS studio.

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All graphics are stored on the Vizrt server nationally. So what TVW would do is copy ATN’s update template from iNews, and use that locally. No difference to the viewer.

And I’ll say it again, local 7:30pm and 8:30pm updates are recorded right after the 6pm bulletin finishes.

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I reckon that there will be some sort of on-air refresh to coincide with this, and an addition of “7news.com.au” into the super like Nine.

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They’ll likely have to change back to a horizontal logo to make the “.com.au” fit.

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As much as I really hope Seven News throws down the gauntlet in 2019 with a refresh which makes the current branding & On-Air Presentation of Nine News look comparatively dated (even then, I’d probably expect Nine News to do something big for 2020 and their move from Willoughby to North Sydney), I personally won’t be overly surprised if they just do minor tweaks to their current look such as adding “7news.com.au” into the supers and/or watermark like Nine have in recent years.

Although regardless of what they do with their website & branding, by far the two biggest problems with Seven News are still the quality of their content and presenters/reporters - particularly in Sydney & Melbourne. Fix those issues and then you might have a news service that’s genuine competition for Nine in Australia’s two largest cities.

Sooner that 7News.com.au is relaunched the better. The Yahoo7 tie up is really holding the service back. TenDaily I’d say has already surpassed it in terms of quality.

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It’s even more AIDS in WA with the news site being under thewest.com.au tripe. Hopefully they can pull their fingers out and brand the whole l news as one instead of three as is now.

Thats actually recently been reverted back (WA News | Breaking Headlines from Perth and Western Australia) But yeah it was the biggest pain, the whole Seven News site in WA always redirected to the west and it was so hard to access the normal site.

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that’s great news. for some reason when I wanna go to perth news I get reverted to the west. might just be my browser settings or whatever though.