That’s a good decision for them to be in SA. Last year they were in a studio & while 9’s Sunday footy show was on location (they have since the first edition of gather round)
A massive Easter of footy scores with fans
AFL on Seven and 7plus Sport reaches 4.5 million, total TV audience up 7%
The Seven Network’s massive Easter of footy was a hit with sport fans around the country, with five key 2026 AFL Premiership Season games on Seven and 7plus Sport reaching 4.5 million people and posting a 7% increase in average total TV audience compared to last year.
Yesterday’s AFL Easter Monday live and free showdown between Hawthorn and Geelong at the MCG reached 1.7 million people, with a national total TV audience of 670,000, up 5% year-on-year in total TV and up 115% on 7plus Sport.
Seven’s Thursday Night Football between Brisbane Lions and Collingwood at the Gabba reached 1.85 million and drew a national total TV audience of 629,000, while the Good Friday SuperClash between North Melbourne and Carlton at Marvel Stadium reached 1 million, with a national total TV audience of 353,000.
The Sunday afternoon clash between Melbourne and Gold Coast SUNS at the MCG had a national reach of 1.17 million and 391,000 total TV viewers. Sunday Night Football featuring Western Bulldogs and Essendon at Marvel Stadium reached 1.34 million and had a national total TV audience of 383,000.
Seven’s Head of AFL and Innovation, Gary O’Keeffe, said: “The Good Friday SuperClash continues to be one of the most meaningful fixtures in our game. Seeing young Augie ring the remission bell before the match was incredibly powerful and a reminder of why The Royal Children’s Hospital means so much to so many of us.
“To have North Melbourne breakthrough for their second Good Friday win since the match was introduced in 2017, made the occasion even more special. Then to finish the weekend with a one-point thriller between Hawthorn and Geelong at a packed MCG – it doesn’t get much better than that.
“With our entire team on the road to South Australia this week for Gather Round, we cannot wait to deliver an epic Festival of Footy from The Front Bar on Wednesday night all the way through to the Sunday night Port Adelaide v St Kilda clash at Adelaide Oval live and free on Seven and 7plus Sport,” he said.
Seven’s Head of AFL Sales, Joshua Tanner, said: “We are thrilled with the strong early season results. Our dominance across the Easter weekend demonstrates the powerful role live and free AFL coverage on Seven and 7plus plays in bringing families and friends together to share in the passion and excitement of our great game. This momentum will continue in a big way, with major moments ahead across Gather Round, the ANZAC Round and the blockbuster rivalries to come.”
2026 AFL Easter on Seven and 7plus Sport:
Thursday Night Football, Brisbane Lions v Collingwood: National reach 1.85 million, national average total TV audience 629,000, including 90,000 on 7plus Sport. Up 91% on 7plus Sport.
Good Friday SuperClash, North Melbourne v Carlton: National reach 1 million, national average total TV audience 353,000, including 42,000 on 7plus Sport. Up 146% on 7plus Sport.
Sunday Afternoon Football, Melbourne v Gold Coast SUNS: National reach 1.17 million, national average total TV audience 391,000, including 48,000 on 7plus Sport. Up 114% on 7plus Sport.
Sunday Night Football, Western Bulldogs v Essendon: National reach 1.34 million, national average total TV audience 383,000, including 52,000 on 7plus Sport. Up 7% in total TV year-on-year, up 125% on 7plus Sport.
Easter Monday Football: Hawthorn v Geelong: National reach 1.7 million, national average total TV audience 670,000 including 94,000 on 7plus Sport. Up 5% in total TV year-on-year, up 115% on 7plus Sport.
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This broadcast times Press Release is claiming the Saturday games will be live into Brisbane and Sydney on 7mate despite their start times obviously occurring after the game times. Whoever compiles these releases should be sacked for incompetence.
Anyone know when the clip of mic’d up Isaac Quanor aired on the 7 broadcast?
Fox showed it at half time, 7 posted it on their socials after the game.
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The picture quality for the GWS v Richmond match on Seven is woeful.
Edit: After a slight picture glitch and noise, it was fixed.
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Fans flock to AFL Gather Round on Seven
Reaches 4.14 million, soars 116% on 7plus Sport
South Australia’s fourth consecutive AFL Gather Round has delivered strong audiences for the Seven Network, reaching 4.14 million people on Seven and 7plus Sport and scoring a 116% increase in 7plus’ audience compared to last year.
Seven’s Gather Round Thursday Night Footy opener between Adelaide Crows and Carlton at Adelaide Oval reached 1.84 million and drew a national total TV audience of 693,000, while Gather Round Friday Night Footy featuring Collingwood and Fremantle at Adelaide Oval reached 1.97 million, with a national total TV audience of 744,000.
Gather Round Sunday Afternoon Footy featuring GWS Giants and Richmond from Barossa Park reached 1.26 million and had a national total TV audience of 366,000.
Sunday night’s Gather Round finale between Port Adelaide and St Kilda at Adelaide Oval reached 1.49 million people, with a national total TV audience of 437,000.
The average total TV audience across all the Gather Round games on Seven and 7plus Sport was 559,000. On 7plus Sport, the audience jumped 116%.
Seven’s Head of AFL and Innovation, Gary O’Keeffe, said: “Gather Round has firmly established itself as one of the most compelling events on the AFL calendar and we loved having our entire team on the ground in South Australia to deliver all the action live and free on Seven and 7plus Sport.
“With an unreal Round 6 coming up – kicking off with Carlton v Collingwood at the MCG on Thursday night – all before ANZAC Round, headlined by the traditional clash between Essendon and Collingwood on Saturday, 25 April, we head into the next phase of the 2026 Premiership Season with real momentum.”
Seven’s Head of AFL Sales, Joshua Tanner, said: “These results confirm the appetite Australians have for live and free AFL on Seven and 7plus Sport. Gather Round is a genuinely unique and exciting event and our audiences responded accordingly. The season is building nicely, with the ANZAC Round and a series of marquee matchups on the horizon.”
2026 AFL Gather Round on Seven and 7plus Sport:
Thursday Night Footy, Adelaide Crows v Carlton: National reach 1.84 million, national average total TV audience 693,000, including 106,000 on 7plus Sport. Total TV audience up 1% year-on-year, up 130% on 7plus Sport.
Friday Night Footy, Collingwood v Fremantle: National reach 1.97 million, national average total TV audience 744,000, including 113,000 on 7plus Sport. Total TV audience up 4% year-on-year, up 132% on 7plus Sport.
Sunday Afternoon Footy, GWS Giants v Richmond: National reach 1.26 million, national average total TV audience 366,000, including 41,000 on 7plus Sport. Up 134% on 7plus Sport.
Sunday Night Footy, Port Adelaide v St Kilda: National reach 1.49 million, national average total TV audience 437,000, including 55,000 on 7plus Sport. Up 70% on 7plus Sport.
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Former Fox Sports caller, Sportsbet & Crownbet ‘face’ and Brisbane Bears player Matty Campbell has added his two cents on Seven v Fox’s products and had some nice words for Xander McGuire:
Watching the late finish of AFL games on 7 and Fox are so far removed from each other. It’s amazing the difference. Everyone has their favourites- not fussed but Eddie should be very proud of his son. Xander a talent.
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Just confirmed in tonight’s coverage that Tom Morris starts with Seven on Sunday.
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Maybe boundary for Sunday arvo at the MCG? And then probably Wednesday Agenda Setters
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It’s confirmed that Tom Morris will host The Agenda Setters on Wednesday nights.
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Was this in response to Fox’s “momentum tracker”? (It’s a score worm, I know, but not seen this before.)
It’s been a thing even with the last iteration of their graphics.
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…the former Channel 9 chief footy reporter, who quit in November, will have to wait until July to join the Seven newsroom after Nine enforced a non-compete clause.
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Lightning delay at Half Time in the Swans v Giants game. I assume Seven NSW are taking the Fox Footy coverage intact?
7 & AFL would have been hoping for good ratings for the 2 games combined. Unfortunately I think it could be the opposite.
Cats blowing out the Dogs while there’s been almost 1 hour lightning delay. 2nd half starting at 10:02pm. So after 715k last night, they would of been hoping for 650k + combined for both tonight but probably looking at 500-550k
Look at the current NRL action, and then remember the delayed game is in Sydney.
Seven is screwed big time. They didn’t feed the other game to that market, so those who choose to watch AFL have plenty of time to channel-change.
The game has restarted, but if no one is watching…