AFL Trade Radio returned this morning, and would run every weekday until October 16. Live broadcast airs from 7am to 6pm AEST/AEDT.
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SEN announced its half-year results last Friday. Its EBITDA was up 33% from the same period last financial year, following the sale of NZ radio business (SENZ) and Perth Wildcats NBL team.
https://www.marketindex.com.au/asx/seg/announcements/seg-h1-fy25-results-announcement-3A662131
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Almost 7 years later it’s still going!
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SEN group reports profit and ongoing EBTIDA of over $10m
SEG, owner of sports and racing broadcaster Sports Entertainment Network, has reported an annual profit of close to $23m after the sale of the Perth Wildcats and with the rest of its business beginning to perform.
Excluding the sale of Wildcats and some other assets, the business reported $110.24m of revenue from its ongoing operations, with an underlying EBITDA (earnings before interest, tax, depreciation and amortisation) of $10.53m.
Revenue was up $2.4m in 2025. SEG is still carrying bank debt of $13.7m, but with $15m cash in hand, has reported a positive net cash position.
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AFL Trade Radio back bigger (and earlier) than ever
The AFL’s trade coverage is back, with Trade Radio returning bigger and earlier than ever for the 2025 Continental Tyres AFL Trade Period.
Trae Radio kicks off with three special live shows (September 24-26) during this Grand Final Week before launching into full-scale coverage across the entire 2025 trade period.
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Because the footy world doesn’t have anything else to talk about in the days before the grand final than trades…
If you’re going to be a sports station, you need to cover multiple sports.
SEN 1116 cannot just be all AFL and SEN 1170 and 693 cannot be all NRL.
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especilly in the summer. i know there’s cricket, but you can’t run a sports station on cricket and trade rumors.
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Exactly.
SEN 1170 could air Kings games, Flames games, Thunder and #censored# games, A-League games, I could go on. Heck, maybe even some Swans AFLW games if they felt like it.
I’m surprised honestly they are not doing some Australian baseball league games. It’s a few hours of content on the weekend and would be quite cheap
Probably doesn’t make theme enough money, cheaper to inflect SENTrack on the Australian population. 
Plus the ABL is probably on death’s door too with teams being kicked out.
If the gambling laws are changed, they’re screwed six ways from Sunday. 
Not totally true. There’s now fans of the 16 others teams very keen to talk trade. Trade Radio has been a thing for a long time now and has very good ratings so that’s why it keeps starting earlier and earlier.
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I guess. Maybe it’s the traditionalist in me, but I find it sad that that during the biggest week of the footy season, we’re sitting on the sidelines of the venue of the big event itself fussing over whether Joe Bugalugs is going to leave North Melbourne or not. Plenty of time for that from next week if you ask me.
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Baseball has a betting pool surely, so SEN can make money from it.
I doubt it. There might be a market for it, but compared to the nags, it’s comparing chalk and cheese.
I don’t think there’s point airing live sports calls for the sake of it.
The interest in ABL - particularly a radio call of it - would be low.
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AFL Trade Radio wraps up with record-breaking deadline day
The final day of the 2025 Continental Tyres AFL Trade Radio has cemented a record-breaking season of trade coverage across the AFL digital platforms.
Broadcast live from Marvel Stadium and co-produced with SEN (Sport Entertainment Network), Deadline Day saw the platform get more than 922,000 plays with some 17 million minutes of content consumed across audio and video formats, and over 150,000 unique users watching and listening to the final hour.
Video streaming had 9.6 million minutes consumed, averaging over 25 minutes of viewing time per user, and audio numbers were just as impressive, with over seven million minutes of audio content consumed.
Judging from the lack of both Sky Racing and TAB branding on the telecast, I’d suggest that it’s likely that TrotsVision broadcasts are now fully produced by SEG’s Rainmaker as well.
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that would be consistent with their announcement in July