SBS World News

It might just be the angle, but that background looks different from what is usually used on SBS or NITV News:

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What could it have been for? A rebrand?

Looking at sbs news from yesterday, they just used that background but nothing else changed.

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Saw a new promo on SBS Food tonight.

It has the slogan “Your window to the real world”.

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It doesn’t really match the rest of the branding IMO:




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Feels too 3D & detailed IMO

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Another backwards step for the bulletin. This set and graphics package was excellent and very SBS when it launched in 2017. Since then every graphics tweak (in house of course) has made things worse and weakened the SBS News brand. The old white globe loop was only used for a few seconds each evening and was much, much better than this.

We are due for a professional relaunch given this look started in 2017 and it’s SBS’s 50th year this year. Unfortunately SBS these days seems to be asleep at the wheel on a number of fronts - but especially news and comissioning. We’ll only get more of the same slop.

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Looks very sterile and uninviting, especially given how white and darkly lit the set is in general.