SBS Sport

[TV.Cynic]

SBS 2025 Sport from Upfronts

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In 2025, SBS will serve up the best in sports you won’t see anywhere else. SBS is Australia’s Home of Cycling and will continue to exclusively broadcast all the Grand Tours in professional cycling: the Giro d’Italia, the Vuelta a España and the iconic Tour de France and Tour de France Femmes . More highlights in cycling for 2025 include the Paris-Roubaix and Paris-Roubaix Femmes , the inaugural Australian ProVelo Super League cycling series and the Women’s and Men’s European Cycling Spring Classics .

As SBS gears up for the world’s biggest sporting event, the FIFA World Cup 26™ , SBS is exclusively broadcasting 54 South American CONMEBOL FIFA World Cup qualifying matches featuring some of football’s biggest names.

SBS continues to build a catalogue of sport events providing live and on demand access to a unique variety of sports including World Athletics , Indoor Volleyball , Sail GP , International Gymnastics and Figure Skating and a raft of Motorsport events including the jewel in the crown: the iconic Dakar Rally .

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SBS On Demand introduces FIFA+ FAST channel: a free, premium all-FIFA destination for football fanatics

Ahead of the FIFA World Cup 2026™, SBS On Demand will launch a new stand-alone, free ad-supported streaming TV (FAST) channel dedicated to FIFA content, offering football fans access to original programming, archive footage, live matches and more.

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SBS to launch FIFA World Cup 2026™ ad packages centred on “where brands play”

SBS declares FIFA World Cup 2026™will be the biggest TV audience event of the year.

The TV network also confirmed it would launch a new FAST channel with dedicated 24/7 football action from FIFA.

SBS has used its 2025 Upfronts to set the stage for its FIFA World Cup 2026™ advertising packages, with Chief Commercial and Marketing Officer, Jane Palfreyman, declaring it will be the “biggest TV audience event of 2026.”

Official route of Tour de France 2025