Also worth looking at the workday results. Star morning and afternoons basically doubled. Even if it’s inflated numbers, those shifts saw insane increases of 16 and 19 points respectively.
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The ARN Classic Hits AM stations are taking a bit of a hit in QLD. Time for an FM conversion and maybe modernised the format a little.
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*Sample size is less than n=75 for marked demographic in at least one daypart - read with caution
Gee, you have to wonder why ARN and SCA bother subscribing to surveys any more when they can’t even get 75 people aged 18-24 to listen to the radio in all dayparts.
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I suspect advertisers won’t buy spots without some data on how many people they’ll reach.
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There is so much variability in these regional surveys that I’m not sure you can glean anything from them
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Doing them so infrequently can’t help.
But I’m not convinced the methodology is right either. Some truly incredulous double-digit swings in demos and dayparts coming out of both Xtra Insights and the GfK provincial books this year.
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Absolutely! Which makes it all the more baffling that ARN haven’t even submitted an expression of interest to convert 4CA, 4MK, 4RO, 4CC or 4BU as part of ACMA’s program to convert AMs in competitive markets. It’s incredibly bizarre. But my guess is they dropped the ball on those when they thought they were buying Triple M. Yet another ARN blunder due to hubris.
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I thought the ACMA were only looking at the solus markets at the moment, competitive markets to come later?
No they’ve got a process started for competitive markets with operators able to express interest, then the next stage is to get “in-market agreement”, which some markets have already got apparently, including Canberra and Toowoomba.
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When Prime Radio had the stations they were pushing for a FM conversion on all their AM stations.
I agree. I don’t understand why ARN have not put a interest in.
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Yeah I’m pretty certain it’s because they were convinced they were getting their hands on Triple M in those markets. They were trying to reduce/delay competition on FM in those markets effectively. Under the takeover scenario they would likely have ended up with Star and Triple M in Mackay and Cairns, Anchorage would have gotten Hit and 4CA/4MK. They wouldn’t want them on FM to complete with Triple M. Or at least if they hadn’t started the process they could delay it (eg the “in-market agreement” part). Typical small-thinking by ARN without considering the risk of them not acquiring SCA.
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