When it comes to ‘Radio Today’ (yesterday), always read the comments, often learn more there/
Appreciate the passion of OhhNova who has reminded Radio Yesterday of their bias towards SCA.
Owner Peter Saxon’s reply is typical, ever heard of journalism and calling the other stations for their info instead of hoping it will come to you?
The article is further flawed as it doesn’t correct the misleading SCA manipulation of the survey. Providing no previous results for 93.5 as Hit is misleading, it is not a brand new station, has not been since DMG launched it from auction.
All it needed was a footnote of details regarding the change of name and format from a certain date.
Onto 2DU and this once powerhouse of the network that outraged the combined FM commercial shares is in need of an FM conversion. The outlying areas don’t contribute to the flawed survey methodology, so either good luck selling against the survey or go FM and be on a level playing field.
2DU was also significantly more local in 2002. Even in nights, no rudderless Gilbert and his then prank India callers to worry of in Dubbo.
Sick of the impression from industry publications like Radio Today that you need to have a PR machine behind you to get coverage. If you can’t hack actually doing some reporting (in this case, even spending two minutes on Google to find the previous survey for this market would be a starting point), why bother getting in the game? It’s hardly a lucrative money earner.
They didn’t post my reply comment either calling them out on their bias
No doubt they only approved the OhhNova comment so old mate could make an arse of himself with the self centred reply he gave the OG commenter
The recent Sale survey (August 2022) had Triple M listed as increasing 4.1% 5.7% on the previous survey (2019), captured before the station flipped from Hit.
So this is interesting - their written reasoning in there “The 2022 Survey Area differs from the 2019 Survey Area, resulting in changes to the Population Potential. This should also be noted for any results comparisons with previous surveys”
Forgive my horrible editing, but looks like they’ve just sliced out the Werribee region overlap from the surveyed area - and even some of the Colac market overlap on the other side,
Obvious take away is that it removes a population area even more likely to listen to the Melbourne stations from the survey - the cynical take is that they did that after they got the results in to buff their numbers a little bit, though the other argument is that it more validly reflects the target market - there wouldn’t be many Werribee based businesses advertising on a Geelong station and they don’t really strongly compete there - I think they dropped “Geelong, Werribee and the Surf Coast” as a tag line a while back.
While I don’t think it has happened, and I assume requires a public consultation - the other outcome potential here is that they have started the process of seeking to redefine Geelong RA1. Removing/reducing the overlap would allow ARN to complete a purchase.
Other stations are 56.4%. I wonder how close a single Melbourne station is to actually taking out the 1st or 2nd spot though.
Given ABC Melbourne was included and is only 2.8% behind Bay FM, one wonders what 3AW is rating in the Geelong area. I’d say it’s quite high with very good reception on 693 AM.
ACMA are a patsy to commercial radio, but they won’t reduce the licence area as it opens the floodgates to redefine Nambour RA1 and reduce the overlap to allow metro licensees to own Nambour and two in Brisbane.
Which probably means with the population growth in Werribee through Tarneit that on a like for like basis they are probably sub 8.0% (ie worse than 2016).
It’s a fair point to make that Werribee is irrelevant to the Geelong licence area, as it is absolutely a part of Metro Melbourne - we’re not talking about the area that was all market gardens like it was in the 1960s anymore. So the Geelong stations would quite rightly target their local patch, and the survey methodology should suit.
Having said that, even in this reduced area, over 50% of listeners aren’t tuning into the local product. I’ve made the points before, defending them in saying that BayRock have it tough competing against the entire suite of Melbourne stations in their patch (and they do come in like locals in Geelong), but still those numbers don’t look good. Perhaps that’s a symptom of becoming a Power FM relay when trying to compete against the big boys…
