Regional Radio Ratings

I’ve factored in Spirit Radio on the “Other Stations” ratings in 2016. When Spirit is taken out of the equation, the “Other Stations” ratings in 2016 was at 14.2%.

Ah, that makes more sense - thanks for the clarification.

Redwave too skint to pay up for survey inclusion then?

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Hit, Triple M, JJJ, RN and the ABC.

Not one locally named radio station in Bunbury. So sad, bland and unoriginal.

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ABC South West WA?

Isn’t that the same as saying Hit WA & Triple M South West?

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I hear what you are saying…but at least we never ended up with 3XY Sydney or 2SM Newcastle.

I thought that was 2HD.

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Sometimes it’s unfortunately 2HD Sydney.

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Bland to listen to as well. Not much excitment to turn the radio on here in Bunbury to see what’s on.

I am sure a fair part of Hit and Triple Js rating success is them benifiting from a legacy FM band ‘plan’ in Bunbury. Further limiting choice for the listener if you want music to listen to on FM.

Having said that, Spirit radio on 621am is a fairly well heard station around town. Often hear it playing in small business, workshops and the like. Shame they weren’t rated this time. I prefer thier playlist over Triple Ms.

Actually, I am sure Spirit would win over Triple Ms shocking 5.4% evening share - which includes Kennedy/Molloy.

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Sale has their ratings released today, its first since 2016: http://www.radioalive.com.au/RA/media/General/Documents/Surveys%20for%20Regional/SALE-XTRA-INSIGHTS-PUBLIC-SURVEY-RESULT.pdf?ext=.pdf

TRFM remains at #1 with 32.4% (+1.1), followed by ABC Gippsland with 18.7% (+1.6) & Gold 1242 with 18% (+4.6). JJJ scored 6.8% (+0.3), whilst hit94.3 & 3GG from Warragul tied at 4.1% each, with the former having fallen 3.4% since 2016, whilst the latter rose 0.5%.

In the demos, TRFM is #1 in the under-55s, whilst Gold 1242 is #1 in the 55-64s & ABC Gippsland dominates in the 65+.

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whens ballarats turn??

Gold 1242 has the biggest improvement.

Compared to the last survey in 2016 when they were briefly branded “Gippsland’s 1242”. They have returned to a more music dominated format rather than relaying 3AW all day (they still take Neil Mitchell and Sports Day though) and also the addition of the 98.3 FM repeater in Bairnsdale might have helped too.

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Odd for them to choose not to release Warragul results on the same day as they did back in 2016…

The programmer responsible in Traralgon is Ryan Kolcze/Khay.

He did all the work within the market, so it was strange to read Mat Cummins taking the glory solely, usually you thank all notables within a team.

Perhaps @luifromtheradio has a view on this?

There’s clearly a ratings announcement coming soon in Hobart. So many competitions…

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Cummins was Group Content Director of network, and currently GM I believe.

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Mmmm, I think he must have had a rush of power to the head writing/approving that media release @luifromtheradio

To not acknowledge your market PD who has done the work for survey and the year in general is not a good look.

The message it sends to staff and prospective staff is why bother when the boss claims what should be a collective glory.

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Can’t disagree with what you’re saying at all :slight_smile:

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The Central Coast has their ratings released today: http://www.radioalive.com.au/RA/media/General/Documents/Surveys%20for%20Regional/GOSFORD-XTRA-INSIGHTS-PUBLIC-SURVEY-RESULT_1.pdf?ext=.pdf

Sea FM took back the #1 spot with 18% (+1.4), whilst Star 104.5 falls to 2nd place with 16.6% (-0.1), and 2GO went up 1.3% to 12.1%.

In the demos, Sea is #1 in the under-40s, whilst Star tops the 40-54s & 2GO is #1 in the 55+. Star fell 7.4% in the 55-64s, whilst Sea went up 6.4% to 9.3% to take up tied 2nd place with ABC Central Coast on that same demo.

In breakfast, Sea’s Gawndy & Ash is #1 with 18.6%, followed by Star’s Julie & Rabbit with 16.4%, and 2GO’s Mandy & Rob with 11.7%, who went up 2% from when it was Mandy & Akmal. In drive, Hughesy & Kate (currently Ed) on Sea is #1 with 21.3%, followed by Star’s Hayden Else with 17.8% & Kennedy Molloy on 2GO with 12.3% (+1.7).

The “Other Stations” account for 38.7% of listeners surveyed, which is down 1% from last year.

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Star #1 40 - 54.

SCA have spent big for gaming the telephone recall survey of ‘station/shift’ listened to most. Recall is the key and this has been exploited.

Unreliable survey methodology and should adopt Gold Coast, Newcastle or Canberra methodologies which are still unreliable but better than this.

Used be done that way when AC Nielsen was the provider.

So the previous win was secured on big numbers in demos beyond its target, useless for sales teams.

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