Coast FM maintained its #1 spot with a 40.9% share, up 3.2% from 2015, whilst 3YB went up from 21.7% when it was on AM to 24% as an FM station, up 2.3%. Coming in a very distant 3rd was JJJ with 7%, followed by ABC South West VIC with 6.2% (up 2.2%).
In the demos, Coast FM is #1 in the under-55s, whilst 3YB tops the 55+.
The “Other Stations” account for 18.3% of listeners surveyed.
Hit (formerly Hot FM) was #1 with a 28.3% share, followed by Triple M (formerly Sea FM) with 22.4%. 4RO scored 6.9%, whilst 4CC scored 5.6%.
In the demographics, Hit is #1 in the under-40s, whilst Triple M tops the 40-64s. 4RO is the #1 commercial station in the 65+, with Triple M outrating 4CC in that demographic.
A area with 4 commercial radio stations, that is not a great result for the commercials. It would be good to see how ABC Capricornia and Triple J went.
After spending a lot of time in Rockhampton over the past 10 months I found a lot of faults with 3 of the 4 commercial radio stations.
First Triple M - I am surprise it only lost 2% with that repetitive female skew “Music That Makes You Feel Shit” format. I have not heard many good words with the music that they are playing. I know a lot of tradies who use to be die hard fans of Sea FM/ Triple M, can’t stand the sound of Triple M anymore.
Second 4CC - I actually feel sorry for them. They really need to convert to FM. A music station on AM is not my cup of tea and I think it puts a lot of people off. The 1584 am repeater in Rocky sound awful, it seems to have a lot of interference around buildings and power lines and sounds very dole.
When listening to them it only sound like you are listening to a Gladstone station not a Central Queensland station. This is what SCA do best with Hit and Triple M.
On a positive note I think they have the best music format for the over 40’s.
Third 4RO - Why would you have a Central Queensland talkback station with mostly all Sydney talkback announcers talking about New South Wales?
Firstly, to Orange, and Hit 105.9 (formerly Star FM) maintains its #1 position with a 28.9% share, followed closely by Triple M (formerly 2GZ) with 27.4%. ABC Central West manages an 11.4% share, followed by JJJ with 6.9%. Caralis-owned 2EL managed only a 2.7% share, down 1.9% from 2016.
Hit is #1 in the under-40s, Triple M tops the 40-64s & ABC Central West wins the 65+.
Other Stations scored a 17.3% share, most of which would come from 2BS/B-Rock in Bathurst.
In Dubbo, Hit 93.5 maintains its #1 position with a 23.9% share, followed closely by 2DU with 22.2% & Zoo FM with 17.3%. ABC Western Plains scores a 9.9% share, whilst JJJ managed only a 2.6% share, down 3.5% from 2017.
Hit is #1 in the under-40s, Zoo tops the 40-54s & 2DU wins the 55+.
Other Stations scored a 21.8% share, most of which would be towards the local community station DCFM, as well as overspill from Triple M Central West & to a lesser extent, 2WEB from Bourke.
And yet again the anomalies of these infrequent, flawed regional surveys strikes again. Fortunately for the ABC it has zero impact on their national services
Not at all. 2EL is a mega budget station run on the shortest shoe string of all of Bill’s stations, and has been ever since it was started after 2GZ’s conversion. A good chunk of the local population wouldn’t even know it exists to even try listening to it. Plus it’s local content is all voice tracked, often a week or more in advance.
While the network content isn’t great, the local awareness of 2BS and local talent who have a better chance of staying on given that 2BS has steady revenue will ensure that 2BS stays well above the lows of 2EL.
Zinc 96 dominates with a 24.1% share, followed by JJJ with 11.6% & ABC Sunshine Coast with 9.9%. BOG-owned 4GY can only manage a 4.4% share, barely ahead of RN.
As the only local commercial FM station, Zinc wins in nearly every demographic group, except for the 25-39s, which was won by JJJ & the 65+, which was won by ABC Sunshine Coast.
The “Other Stations” account for 42.5% of listeners surveyed, most of which would be towards the Sunshine Coast commercial stations, particularly at around Noosa & Coolum.
This is a repeat of Mandurah’s first survey with all Perth signals omitted.
Majority of the population in Gympie RA1 are in the overlap with Nambour RA1, Noosa Shire and the balance of Sunshine Coast Council north of the Maroochy River.
4GY in Wesgo days enjoyed a huge profile. In Bill and Pam days, not a scrap. These surveys are based on recall prompted by marketing, so no surprise.
4GY’s FM translator at Doonan provides great coverage south of Noosa Shire on 107.1.
