Then I take my above “Wave FM becoming part of Triple M” comment back.
Come to think of it, like with Wave FM, 2GO on the Central Coast rates well behind Star & Sea with the “Music That Makes You Good” format, with 2GO rating ahead of Star in the 55+, and is also #1 in the 40+. In the 25-54s, both Sea & Star rates way ahead of 2GO.
There’s a bit of a similar parallel between Wave FM & 2GO’s performance in their recent respective radio ratings.
What makes competing against i98 so hard is they are so dominate at Breakfast, and in all ages from 10-50. Where does Wave target?
Do they go for the younger end of the market with a Hot CHR format similar to Eagle / Snow Fm or go adult contemporary similar to WS fm. Or older again with a forever classics format similar to 2ST / 2GN / 2XL. Obviously competing directly and copying i98 is not working. Wave need to do something different to what they are doing now.
Triple M (formerly 4TO) maintains its #1 position with a 23.7% share (up 0.8%), whilst hit103.1 fell 4.3% to 17.5%. Star 106.3 rose slightly by 0.6% to 13.1%, whilst Power 100 fell 0.6% to 9.9%, not far ahead of ABC North QLD, who went up 1.3% to 9.7%.
In the demos Hit is #1 in the under-40s, Triple M wins the 40-64s & ABC tops the 65+. Power 100 is #2 in the 40-64s, likewise for Star in the 18-39s.
Bendigo will be the last market to have their Xtra Insights survey released for this year.
Lucky for SCA, they have Pricey for bfast. Would be simply another uninspiring Triple M franchise without the individuality of broadcasting’s older Steve Price.
Fair results in what is a tough gig for those stations. Ronnie has only begun mid this year. As long as Pricey’s there, they won’t be #1 overall, but the two ‘new’ stations should be gunning for demo wins. Will only happen if the Camerons invest in being competitive.
There is nothing wrong with the music formats on both Star and Power but the stations sound cheap and sounds to pre - recorded compered to the old Sea FM and Mix 106.3 days.
I agree crankymedia, they need to invest more money into these stations.
The content has been wrecked, far too many topics best suited to inner city Sydney or Melbourne. It doesn’t work in regionals. Turn over of staff too with the schedule changes that began with the content change in 2018.
They also lost their local drive, it’s now multi regional. But their day is lost on the terrible direction of content 6 - 11am.
Triple M (formerly 3BO) has taken the #1 spot with a 25.7% share, up 3.8% from 2016, whilst hit91.9 (formerly Star FM) fell 2.5% to 21.8%, landing at 2nd place. At a distant 3rd place is ABC Central Victoria with an 11.3% share, followed by JJJ with 7.2% & Gold Central Victoria with 6.6%.
In the demos, Hit is #1 in the under-40s, whilst Triple M leads in the 40-64s. In the 65+, ABC Central Victoria is #1, whilst Gold Central Victoria is the #1 commercial station.
The “Other Stations” account for 22.2% of listeners surveyed, down 2.4% from 2016.
3BO and Star retained share between them, some share was swapped.
Gold CV which suffers from format duplication with community station KL FM is showing signs of turn around. Their new bfast duo is beginning their upward climb.
Final page has glaring errors, licence areas are determined by ACMA not CRA. LAPs are licence area plans not profiles as printed.
After listening to Triple M in Albury, I am gobbed smacked that Triple M rated so high.
Bendigo and Mildura have the same formatted radio stations…Going by these surveys, It shows that every market have different listening habits… Hint SCA
The market was previously surveyed in April 2016, which is almost 3 years ago, so this is the first survey since 5SE became Triple M & Star FM became hit96.1, which occurred in December 2016.
hit96.1 maintains its #1 position with a 35% share, down 2.5% from 2016, followed by ABC South East SA with 21.5% (up 1.5%), Triple M with 17.2% (down 0.3%) & JJJ with 12.7% (up 2.6%). In the demographics, Hit is #1 in the under-55s, whilst ABC South East SA is #1 in the 55+.
The “Other Stations” account for 9.3% of listeners surveyed, down from 13% in 2016.
According to the Radioinfo article about the survey, other regional markets to be surveyed this year include Griffith, Wagga Wagga (both previously surveyed in 2016) & Dubbo (previously surveyed in 2017).
News Radio once again demonstrated as a poor use of ABC resources. 240,000 watts beaming out to the region to a cumulative audience across the survey of just 800 people.
Hit 99.7 (previously Star FM) maintains its #1 spot with a 30.8% share, down 4.7% from the previous survey, whilst Triple M (previously 2RG) fell 8.9% to 23.4%. ABC Riverina went up 5.4% to 15.1%, whilst JJJ fell 1.6% to 6.3%.
In the demographics, Hit is #1 in the under-55s, whilst Triple M is #1 in the 55+.
The “Other Stations” share is at 20.4%, up from 11% in 2016.
Obviously small sample sizes mean you can’t read too much into the demographic shifts, but it’s interesting to see hit99.7 make gains in the 18-24 demographic but lose share elsewhere. Triple M 963 lost 12.1% of their audience 55-64 and a whopping 36% of all listeners 65+.
A disappointing book for SCA Griffith - down from a combined share of 67.8% in March 2016 to 54.2% today.