Regional Radio (non-SCA)

An interesting article on Radioinfo, in which the WIN newsroom closures in Central West, Riverina, Albury & Wide Bay does not affect its radio stations, i98 & C91.3.

From the article:

Commenting on condition of anonymity, several WIN insiders told radioinfo that the company’s radio stations are doing well in both revenue and ratings, while the tv operation is not.

“Those news rooms are closing because they DON’T have a radio station to financially prop them up,” commented one source.

“WIN Wollongong is hemorrhaging money. Their 6pm news has often xxxxx viewers, yet i98 will get more than that with a facebook video taken on an iPhone… i98 is breaking records financially and in audience cume, year on year - yet there is massive cost-cutting,” said another source.

“5 years ago - xxxxx a night was seen as a bad night… now xxxxx is a good night,” one source informed us about the tv ratings figures, also telling us the the switch of network affiliation has hurt revenue. “Clients regionally still don’t get it - they buy yearly packages with 9, thinking it’s still WIN.”

Read more at: https://radioinfo.com.au/news/no-impact-radio-win-newsroom-closures

Censored figures can be seen on the article.

2 Likes