Regional Affiliation Swap 2021

Keen to see what Ten looks like coming out of NPC media for SCA.

3 Likes

Not too dissimilar to the experience that Spencer Gulf/Broken Hill viewers currently get from SCA Ten would be my guess.

Don’t think they get Ten HD out there or any real effort put into it. I know for server programs on Ten they can’t just use the Nine/Seven program library that NPC has so it’s not always the highest quality

Last I heard, they’ve been able to get Ten HD (along with HD versions of the main Seven & Nine channels) for about a year now.

1 Like

That’s certainly a possibility. Us peasants were not given such information unless we needed it (such as for putting HD bugs on 9 in spencer gulf when NPC took over).

1 Like

My point is that I have not seen NPC do Ten (I don’t live in Spencer Gulf/Darwin/Central) and would like to.

1 Like

I obviously don’t live in either market, however I did manage to see what was still-then a SCA owned Network Ten on the Mid North Coast about four years ago.

Even taking into consideration the obvious branding changes the network made in October 2018, I think I’ve got a reasonably good idea of what viewers in Regional Queensland, Southern NSW/ACT and Victoria should expect from July 1.

There’s really only one major difference I’d expect to see this time: Legally mandated “2 Minute Chicken Noodle” Local News Updates presented from Tasmania rather than Canberra…probably with graphics likely more resembling the current 10 News First look rather than the 2013-18 Ten Eyewitness News branding.

2 Likes

@TV-QLD Does Ten HD Darwin look good? I’m assuming it comes out of NPC.

2 Likes

It’s higher quality than metro due to additional bandwidth available.

4 Likes

SCA has been outputting 10 HD Darwin/Spencer in brilliant quality for nearly a year now. From the joint Seven/Nine-owned NPC too. They were also doing it in NNSW before WIN took over. More than capable these days of being metro-grade quality, if not better.

It’s WIN that we should be worried about.

6 Likes

Yes.

All Darwin channels are done by NPC. 7HD is brilliant quality as-well up there.

10 Darwin has much cheaper playout costs now due to being 50% owned by Territory Television (NEC). It’s helped them pay down debt faster owed to NEC.

7 Likes

I’ll just leave this here incoming for SCA.

Reporter: What happens if you end up number three, do you pull out?

Bruce: Jump off the bridge (laughs).

From a Sunday story about aggregation (1989):

Jokes aside, SCA are so lean, if they can’t make it work then you know it is impossible.

Edit: 17 minute story, back when networks knew how to do a proper investigative report on facts, without sensationalistic commentary.

4 Likes

Yes, to WINs credit, they persisted with local news as a 10 affiliate when Southern Cross gave up so many years ago.

3 Likes

Well - that sure resolved itself quick.

I’m very surprised, as I certainly expected SCA would continue the affiliation deal - but if WIN are in a position where they are about to sell out anyway, a few percentage points now hardly matter. Though if you get half of WIN’s revenue while not owning them, why would you take on all of WIN’s costs for the other half?

I really hope WIN can reverse some of their news cutbacks and can be a landing place for some of the Nine Local News staff - now that WIN have the stronger Nine affiliation back. SCA would obviously go to just the bare minimum with a Ten affiliation, and Prime are too successful with metro news in many markets to attempt expansion.

I suppose Nine shareholders are the main winners here, but SCA’s dealings with Ten could be fruitful - SCA drawing on the better demographic fit between SCA radio and Ten, with a lower revenue share than the 50% for sure, then they could end up better off.

6 Likes
18 Likes

all 9 news local staff were today told they wont have jobs post June 30, except for a few that may be redeployed in each state

4 Likes

Is it known if WIN are restarting local news bulletins in cities where Nine is pulling out? Like Wagga Wagga, Central West, Albury or Fraser Coast?

Perhaps Prime7/Seven might be the only show in town in some cases and will help them gain back viewers in three-cornered contests like Cairns, Townsville, Rockhampton and Sunshine Coast.

I would be surprised if they don’t at some point.

Maybe not from 1 July however, given that’s less than 4 months away.

1 Like

I have a friend who works at 9 in regional Queensland, and she said staff were told today WIN won’t be opening up newsrooms in areas where WIN doesn’t currently broadcast local bulletins. They were told if they want a job, they’ll have to be prepared to relocate to a metro newsroom.

WIN is under no obligation to open up newsrooms. They’ll undoubtedly be cost cutting where they can.

16 Likes

Touch wood this doesn’t happen but for all we know WIN could simply do statewide "WIN News Local’

4 Likes