VOZ Total TV Viewing Report: H2 2025 –Key insights for broadcast TV and BVOD
OZTAM has released their latest VOZ TOTAL TV VIEWING REPORT H2 2025 providing key insights for broadcast TV and BVOD
HIGHLIGHTS
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TV ownership remains high, with 97% of homes having at least one TV set and 28.0% of Australians having access to three or more. Four in five homes now have an Internet Capable TV (80%), up from 62% in 2020.
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Beyond TV sets alone, the average number of screens per home has stabilised at just under seven, reflecting maturity in device penetration.
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Broadcast TV and BVOD together reached 87.2% of Australians on average each month in H2 2025. Among Grocery Shoppers 18+, this increases to 92.6%.
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Total weekly minutes consumed across broadcast TV and BVOD combined were broadly stable compared with H2 2024 with BVOD minutes increasing by 27.0%, driven by strong growth in live streaming.
