Channel Nine’sToday show has shown a ratings rise in the first week of the show’s new look that included the return of Karl Stefanovic to the hosting chair.
However, it wasn’t enough to better the dominance of Seven’sSunrise. Wednesday saw Today’s new team come within 16,000 of Sunrise in the 5-city metro markets but by the end of the week the margin had blown out to 97,000.
Sunrise was up 14% year-on-year for the week while Today was up 5%.
Sunrise was also ahead in key demographics
People 25-54: +14%
People 16-39: +21%
Grocery Buyers: +26%
Men 18-54: +26%
Women 18-54: +9%
Found this to be an interesting stat and one that would be good to track as the year goes on. It suggests that while Today’s ratings increased last week year-on-year, the improvement isn’t as big as the daily numbers suggested it would be
Personally, I think it’s way too early to be saying whether Today’s new presenting lineup is a success or failure. As we should all know by now, viewer habits are often very different during the Summer non-ratings period than what they are between February and November.
Let’s see how things are in a few weeks time when most of the country is back at work/school, then in April after Daylight Saving has finished, then in July…
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