Channel Nine’s Today show has shown a ratings rise in the first week of the show’s new look that included the return of Karl Stefanovic to the hosting chair.
However, it wasn’t enough to better the dominance of Seven’s Sunrise. Wednesday saw Today’s new team come within 16,000 of Sunrise in the 5-city metro markets but by the end of the week the margin had blown out to 97,000.
Sunrise was up 14% year-on-year for the week while Today was up 5%.
Sunrise was also ahead in key demographics
People 25-54: +14%
People 16-39: +21%
Grocery Buyers: +26%
Men 18-54: +26%
Women 18-54: +9%