From Seven:
Seven #1 in summer with record share
Audience and share grow, cricket up year on year
Sport, news and some of Australia’s biggest entertainment shows have combined to give the Seven Network its hottest summer on record.
The 10-week OzTAM summer season ends on Saturday, with Seven ranking #1 nationally.
Seven will end summer with a prime-time total TV commercial audience share of 42.1% in total people, up one percentage point on the 2022-23 summer and the network best summer share on record*.
Seven’s commercial audience shares are also up among 25 to 54s and grocery buyers. In terms of average audience, the number of people watching Seven has increased almost 2% over summer.
Since the start of the summer season on 3 December, Seven has reached more than 11.5 million people a week nationally thanks to the success of Test cricket, the Big Bash League, 7NEWS, Sunrise and new seasons of Australian Idol, Home and Away, The Chase Australia and Better Homes and Gardens.
Seven’s coverage of the Australia v Pakistan and Australia v West Indies Tests reached 9.87 million people, including 6.64 million in the capital cities.
The summer Test coverage grew year-on-year, including a 4% lift in metropolitan markets, and had an average audience of 686,000 nationally and 443,000 in the capital cities.
Despite a large number of rain-affected matches, BBL|13 reached 9.4 million people nationally on Seven, including 6.3 million in the capital cities.
The BBL’s national season average was 492,000 viewers. Seven’s BBL audience was up 3% nationally year-on-year and up 7% in the capital cities, including a 33% jump in Brisbane and a 10% lift in Adelaide.
7NEWS remained Australia’s most-watched evening news across the summer months, while Sunrise and The Morning Show continued their dominance of breakfast and morning TV respectively.
Australian Idol has increased its audience year-on-year since it returned on 29 January, while The Chase Australia remains Australia’s #1 game show and Home and Away is the country’s most-watched local drama series.
Seven’s Chief Content Officer, Entertainment Programming, Angus Ross, said: “Seven is number one for summer, delivering a record audience share and growing audience.
“This record start has put us in a great position to launch our entertainment schedule and deliver further growth across the year. A big shout out to our 7NEWS and 7SPORT teams, who were relentless across summer to deliver this result.”
*Audience shares and average are based on national broadcast viewing, as total TV or VOZ data was not officially available until 29 January 2024.