Seven is Australia’s fastest growing network
Audience and audience share rise in first quarter of 2024
As the first quarter of 2024 draws to a close, the Seven Network has taken the title of the fastest growing commercial total TV network so far this year and has closed the gap on its closest rival.
Across the first 12 weeks of 2024, Seven’s national prime time total TV audience has jumped 5.7% compared with the same period in 2023, more than double the increase of its nearest competitor. Since the start of the year, Seven has reached 17 million Australians a month.
The network’s total TV all people average audience share so far this year is 40.1%, up from 38.3% in the same period in 2023. Seven also increased its share among grocery shoppers from 38.3% to 40.2% and among 25 to 54s from 33.2% to 33.6%.
Seven’s 7plus has been a star performer this year. Its share of the commercial BVOD market has jumped from 29.2% to 32.6%, while the number of minutes streamed has soared about 40%.
Seven’s audience and audience share growth this year across TV and digital has been driven by the success of 7NEWS, Home and Away, cricket Tests, the Big Bash League, Sunrise, The Chase Australia, Australian Idol, The 1% Club, Mr Bates Vs The Post Office, Better Homes and Gardens and the start of the 2024 AFL season.
7NEWS is the #1 evening news bulletin nationally, while the AFL is the #1 footy code, Home and Away is the #1 local drama series, The Chase Australia is the #1afternoon game show, Sunrise is #1 at breakfast, The Morning Show is #1 in the mornings, and Better Homes and Gardens is the #1 commercial lifestyle program.
Australian Idol is up 5% so far this season (the final episode is tonight). It is the fifth 7.30pm entertainment series on Seven in less than a year to grow its year-on-year audience, following in the footsteps of Farmer Wants A Wife, Dancing With The Stars, My Kitchen Rules and SAS Australia.
2024 CHANGES IN TOTAL TV AUDIENCES (%)
| Seven Network | Nine Network | Network Ten | |
|---|---|---|---|
| Total TV | + 5.7 | + 2.2 | - 10.6 |
| Broadcast TV | + 3.7 | + 0.2 | - 12.3 |
| BVOD | + 38.4 | +17.6 | + 16.4 |
2024 NATIONAL TOTAL TV COMMERCIAL SHARES (%):
| Year to date | All people | 25 to 54s | Grocery shoppers |
|---|---|---|---|
| Seven Network | 40.1 | 33.6 | 40.2 |
| Nine Network | 41.7 | 45.2 | 41.7 |
| Network Ten | 18.2 | 21.3 | 18.0 |
2023 NATIONAL TOTAL TV COMMERCIAL SHARES (%):
| Year to date | All people | 25 to 54s | Grocery shoppers |
|---|---|---|---|
| Seven Network | 38.3 | 33.2 | 38.3 |
| Nine Network | 41.2 | 42.1 | 41.2 |
| Network Ten | 20.6 | 24.7 | 20.6 |
Seven West Media Managing Director and Chief Executive Officer, James Warburton, said: “Seven’s linear channels and 7plus are a powerful combination and that power can clearly be seen in the audience growth we’ve seen so far this year.
“No one has matched our audience gains, which have been led by the best news, sport and entertainment content in the country. Three months in and 2024 is already shaping up as a great year for Seven, our viewers and our partners.”
Seven Network Chief Content Officer, Entertainment Programming, Angus Ross, said: “It’s been a strong start to the year, with Seven recording the biggest audience growth of any network, and the best is yet to come.
“The fantastic new season of Farmer Wants A Wife starts after Easter and will be followed by The Voice, more The 1% Club, Dancing With The Stars, Dream Home, My Kitchen Rules, Stranded On Honeymoon Island, SAS Australia, RFDS, 7NEWS Spotlight, Made In Bondi, First Dates, the TV WEEK Logie Awards and much, much more.
“Our content ‘spine’ of Sunrise, The Morning Show, 7NEWS, The Chase Australia, Home and Away and Better Homes and Gardens continues to deliver great results week in, week out,” he said.
“The AFL season has only just started and it will be Australia’s #1 winter sport this year. It’s a very important part of our year-round wall of sport which also includes cricket, Supercars and horse racing. Our sport connects with Australians all year long, not just for a couple of weeks.
“It’s a great line-up across all of 2024 and it will make Seven #1 again this year.”