In 2024 the Seven Network drove connections with more Australians than any other network, taking the crown as the most-watched network for the fourth straight year and growing high-value audiences across all screens, with 7plus leading the charge.
Highest-ever audience share in a non-Olympics year 7plus jumps 29% year-on-year
The biggest program of 2024: AFL Grand Final The most-watched evening news: 7NEWS The most-watched network nationally
The most-watched network in 25 weeks of the survey year
Every month, Seven’s broadcast and digital network reaches 17 million people nationally with the best news, sport and entertainment content in Australia, including the AFL, cricket, 7NEWS, Sunrise, Farmer Wants A Wife, The Voice, My Kitchen Rules and much, much more.
Across the 2024 ratings survey year, which ran from 11 February to 30 November (excluding the Easter period and the Paris Olympics), Seven scored its highest-ever audience share in a non-Olympics year and was on top nationally in 28 of the 40 survey weeks. This year, Seven’s average total TV audience at night (6pm to midnight) was 961,000 viewers.
This year was a big one for 7plus, Australia’s fastest growing free streaming platform. Its audience jumped 29%.
Fuelled by an ever-growing library of exclusive content plus Seven’s hit shows – Home and Away, for example, is the most streamed drama program in Australia – 7plus led the field in VOD with a 43% share. Its BVOD share across the survey year was 39.6%, up from 38% in the same period in 2023.
Seven’s AFL Grand Final was the most-watched program of 2024, with a total TV audience of 4.06 million and a national reach of 6.24 million.
Seven was the home of the most-watched evening news (7NEWS), breakfast program (Sunrise, Australia’s favourite breakfast show for 21 years), morning show (The Morning Show, on top in the mornings for 17 years), local drama (Home and Away) and lifestyle show (Better Homes and Gardens).
Six of the top 10 entertainment series at 7.30pm were on Seven, while five of Seven’s key entertainment shows increased their audiences this year: My Kitchen Rules, Australian Idol, Farmer Wants A Wife, The Front Bar and the TV WEEK Logie Awards.
Seven also had the most-watched multichannel in 7mate and the leading multichannel group (7mate, 7two, 7flix and 7Bravo).
Seven West Media Managing Director and Chief Executive Officer, Jeff Howard, said: “For the fourth year in a row, Seven was the most-watched broadcast and digital network in Australia. That success reflects our passionate focus on creating great content that connects with Australians and delivers results for our commercial partners.
“Seven has an incredible line up of the most-watched shows in Australia, from the AFL Grand Final, 7NEWS and Sunrise to Farmer Wants A Wife, Home and Away and The Voice. Many of our shows increased their audiences this year. 7plus was a star performer in 2024 and it will power ahead in 2025 thanks to the addition of cricket and AFL – both available on a free streamer for the first time – and more exclusive, first-run entertainment content through our 7plus First strategy.
“Millions of Australians connect with one of our broadcast, digital or publishing platforms every day, every week, every month. To make that happen, every year we create, collate and curate thousands of hours of local content. This year, the number of people we connected with grew on both broadcast and digital thanks to content such as the AFL Grand Final, Farmer Wants A Wife, My Kitchen Rules and more, and our content line up for 2025 will ensure that growth continues,” he said.
“During 2024, Seven led the industry with AI company Databricks to accurately predict audiences. We have stepped up the personalisation, targeting and UX on 7plus. And we opened Phoenix, the world’s most advanced total TV trading system, for bookings ahead of its go-live date of 2 March next year.
“Through expanded content, enhanced data capabilities, and a focus on responsible AI integration, we are building deep and meaningful connections with Australians that drive growth for both Seven West Media and our valued clients,” Mr Howard said.
Seven Group Managing Director, Television, Angus Ross, said: “The combination of the best news, sport and entertainment content across the screens of Seven was a hit with Australians this year, making us the most-watched network again in 2024 and for 16 of the past 18 years.
“Achieving audience growth across many of our key entertainment and sport programs was a great result and testament to the connection we have built with viewers. We consistently deliver audiences year-round.
“The biggest shows and most reliable formats in the world are on Seven and 7plus including Home and Away, Australian Idol, Farmer Wants A Wife, Dancing With The Stars , The Voice, My Kitchen Rules and The 1% Club. Next year, we will launch two brand-new local tentpole formats – Stranded On Honeymoon Island and Once In A Lifetime – plus a lot more great content across Seven and 7plus,” he said.
“The line up on 7plus will include highly anticipated new series in our 7plus First strategy including Suits: LA, Grosse Pointe Garden Society, The Americas, St. Denis Medical and Doc.”
Seven National Television Sales Director, Katie Finney, said: “In 2024, our leadership position provided an ideal platform for brands to connect with audiences at scale on the largest screen in the house. As Australia’s most-watched TV network, we delivered more potential customers for brands to engage with delivering business results for our partners.
“In 2025, this momentum will only grow, bolstered by our strong content line up, including the streaming of cricket and AFL for the first time, and our advancements in data and technology. There has never been a better time for brands to connect with Australians on Seven.”
2024 SURVEY YEAR
National total TV commercial shares (%): 6.00pm to midnight
| Network | All people | 25 to 54s | Grocery shoppers |
|---|---|---|---|
| Seven Network | 41.2 | 36.3 | 41.6 |
| Nine Network | 38.4 | 39. 9 | 38.1 |
| Network Ten | 20.4 | 23.9 | 20.3 |
National total TV commercial shares (%): 6.00am to midnight
| Network | All people | 25 to 54s | Grocery shoppers |
|---|---|---|---|
| Seven Network | 42.0 | 39.1 | 42.4 |
| Nine Network | 39.3 | 39.9 | 39.2 |
| Network Ten | 18.7 | 21.0 | 18.4 |
