Ratings: Seven 2024 Calendar Year Report

Australia turns to Seven and 7plus in 2024

The most-watched network nationally
The most-watched network in 32 weeks of the calendar year
Highest-ever audience share in a non-Olympics year
7plus up 32% year-on- year
The biggest program of 2024: AFL Grand Final
The most-watched evening news: 7NEWS

As 2024 draws to a close, the Seven Network has locked in the title of the most-watched network nationally this year, with news, sport and entertainment content that connects to millions of Australians day in, day out.

The 2024 OzTAM calendar year came to a close yesterday. Seven scored its highest-ever audience share in a non-Olympics year and was on top nationally in 32 of the50 calendar year weeks (including the Easter period but excluding the Paris Olympics).

This year, Seven’s average total TV audience at night (6.00pm to midnight) was 938,000 viewers. Between 6.00am and midnight, Seven increased its audience share in all people and 25 to 54s.

7plus had a stellar 2024, increasing its audience by 32%. It was the market leader in VOD with a 41.7% share, while its BVOD (VOD and live streaming combined) share was 38.8%, up from 37% in 2023.

With a monthly national reach of 17 million people across its broadcast and digital network, Seven delivered the most-watched program of 2024 – the AFL Grand Final, which had a total TV audience of 4.06 million, the biggest audience for a Grand Final since 2021, and a national reach of 6.24 million – and was the home of the most-watched evening news (7NEWS), breakfast program (Sunrise, Australia’s favourite breakfast show for 21 years), morning show (The Morning Show, on top in the mornings for 17 years), local drama (Home and Away) and lifestyle show (Better Homes and Gardens).

Seven’s Test cricket coverage is up 15% so far this summer compared last year to an average total TV audience of 807,000. The Test cricket has reached 947,000 people exclusively on 7plus Sport.

Six of the top 10 entertainment series at 7.30pm were on Seven and five of Seven’s key entertainment shows increased their audiences this year: My Kitchen Rules, Australian Idol, Farmer Wants A Wife, The Front Bar and the TV WEEK Logie Awards.

The most-watched multichannel in Australia this year was 7mate and 7mate, 7two, 7flix

and 7Bravo was the leading multichannel group.

Seven West Media Managing Director and Chief Executive Officer, Jeff Howard, said: “This year, millions of people connected with Seven across broadcast and digital thanks to content such as the 7NEWS, Sunrise, AFL, cricket, Farmer Wants A Wife, Home and Away, Australian Idol, The Voice, My Kitchen Rules, Better Homes and Gardens and more.

“Our top priority is to build deep connections with Australia on broadcast and 7plus, and connect those people to our valued clients. We do that through our market-leading news, sport and entertainment content, through our partnership with AI company Databricks to accurately predict audiences, through 7REDiQ, and through Phoenix, the world’s most advanced total TV trading system which goes live on 2 March next year.

“Our content line up for 2025 and innovations in technology will ensure that Seven’s

connections to Australians will become even stronger in the year ahead,” he said.

Seven Group Managing Director, Television, Angus Ross, said: “The biggest shows and most reliable formats in the world are on Seven and 7plus. From our content ‘spine’ of Sunrise , The Morning Show, The Chase Australia, 7NEWS, Home and Away and Better Homes and Gardens , to much-loved tentpoles such as Farmer Wants A Wife , Australian Idol, The Voice, My Kitchen Rules, The 1% Club and Dancing With The Stars – plus newcomers for 2025 Stranded On Honeymoon Island and Once In A Lifetime – Seven has a powerful and consistent year-long schedule that will keep Australians connected and entertained.

“With AFL, cricket, Supercars, horse racing and more, we are Australia’s home of sport, delivering the biggest and most engaged sport audiences across Seven and 7plus Sport all year round. Our news and current affairs content – led by 7NEWS, Sunrise, 7NEWS Spotlight , The Nightly and 7NEWS.com.au – keeps all of Australia informed.”

Seven Group Managing Director, Digital, Gereurd Roberts, said: “7plus goes from strength to strength with its deep, ever-growing library and exclusive content. Next year it will become even stronger, with the rest of the summer of cricket and – from March – the 2025 AFL season, both available to stream for free for the first time.

“We are taking a ‘7plus First’ approach to all of our new overseas programming including Suits: LA, Doc, The Hunting Party, Grosse Pointe Garden Society, St Denis Medical, Ludwig and The Americas, and will drop one premium new series on 7plus every single month during 2025.”

Seven National Television Sales Director, Katie Finney, said: “Seven delivered again in 2024 for viewers and clients, with the best content, data and technology innovations and the strongest connections to Australians.

“We’re excited about 2025, with a great entertainment schedule, the most-watched news and current affairs programs, the best line up of sport – all live and free across Seven and 7plus – and the arrival of Phoenix. Our audiences are growing and brands can connect with them in more ways than ever before on Seven in 2025.”

2024 CALENDAR YEAR

National total TV commercial shares (%): 6.00pm to midnight

Network All people 25 to 54s Grocery shoppers
Seven Network 41.1% 36.3% 41.4%
Nine Network 38.9% 40.3% 38.7%
Network Ten 20.0% 23.4% 19.9%

National total TV commercial shares (%): 6.00am to midnight

Network All people 25 to 54s Grocery shoppers
Seven Network 42.2% 39.3% 42.6%
Nine Network 39.3% 40.0% 39.3%
Network Ten 18.5% 20.7% 18.1%

SEVEN’S TOP 40 SHOWS OF 2024

Rank Program Total TV
1 Seven’s AFL: Grand Final: Sydney v Brisbane 4,059,400
2 Seven’s AFL: Grand Final: Presentations 3,224,000
3 Seven’s AFL: Grand Final: On The Ground 2,991,500
4 Seven’s Cricket: Australia v India Fourth Test, Day 1, Session 3 1,555,200
5 Seven’s Cricket: Australia v India Fourth Test, Day 1, Session 2 1,449,260
6 Seven’s Cricket: Australia v India Fourth Test, Day 1, Tea 1,441,000
7 The 64th TV WEEK Logie Awards 1,435,500
8 Farmer Wants A Wife Reunion 1,403,800
9 Seven’s AFL: Grand Final: Pre-Match Entertainment 1,396,600
10 Seven’s Cricket: Australia v India Fourth Test, Day 1, Session 1 1,386,900
11 Seven’s Cricket: Australia v India Fourth Test, Day 2, Session 3 1,360,300
12 My Kitchen Rules Grand Final 1,313,000
13 7NEWS Monday to Friday 1,288,300
14 7NEWS Sunday 1,286,300
15 Seven’s Cricket: Australia v India Fourth Test, Day 2, Session 2 1,280,000
16 Farmer Wants A Wife 1,277,700
17 2024 AFL Brownlow Medal 1,273,500
18 Farmer Wants A Wife Finale 1,267,000
19 Seven’s Cricket: Australia v West Indies Second Test, Day 3, Session 2 1,254,900
20 Seven’s Cricket: Australia v India Fourth Test, Day 3, Session 2 1,253,400
21 Supercars Championship: Bathurst 1000 Race Post Race 1,232,800
22 Seven’s Cricket: Australia v India Fourth Test, Day 2, Tea 1,224,200
23 The Voice Grand Finale 1,214,600
24 Seven’s Cricket: Australia v India Fourth Test, Day 3, Session 3 1,204,700
25 The Voice 1,194,000
26 Supercars Championship: Bathurst 1000 Race 1,190,400
27 The 64th TV WEEK Logie Awards Red Carpet 1,189,500
28 Mr Bates v The Post Office 1,185,100
29 Seven’s Cricket: Australia v West Indies Second Test, Day 2, Session 2 1,179,300
30 My Kitchen Rules 1,155,800
31 Seven’s Cricket: Australia v India Fourth Test, Day 1, Lunch 1,140,600
32 Seven’s Cricket: Australia v West Indies Second Test, Day 1, Session 2 1,093,600
33 Seven’s AFL: Friday Night Football Finals 1,084,200
34 Seven’s Cricket: Australia v India Fourth Test, Day 3, Tea 1,081,400
35 Seven’s Cricket: Australia v India Fourth Test, Day 2, Session 1 1,060,700
36 Seven’s Cricket: Australia v India Fourth Test, Day 3, Session 1 1,052,600
37 Seven’s AFL: Saturday Night Football Finals 1,044,600
38 Australian Idol Grand Finale 1,041,000
39 Seven’s Cricket: Australia v India Fourth Test, Day 2, Lunch 1,036,400
40 7NEWS Saturday 1,032,200

THE TOP 60 SHOWS OF 2024

Rank Network Program Total TV
1 Seven Seven’s AFL: Grand Final: Sydney v Brisbane 4,059,400
2 Nine State Of Origin Rugby League NSW v Queensland #3 3,611,600
3 Nine State Of Origin Rugby League NSW v Queensland #1 3,399,000
4 Nine NRL Grand Final Day Match 3,381,900
5 Seven Seven’s AFL: Grand Final: Presentations 3,224,000
6 Nine State Of Origin Rugby League NSW v Queensland #2 3,216,400
7 Seven Seven’s AFL: Grand Final: On The Ground 2,991,100
8 Nine Married At First Sight Finale 2,382,700
9 Nine The Block Grand Final 2,320,100
10 Nine Married At First Sight The Final Dinner Party 2,272,100
11 Nine The Block Winner Announced 2,244,500
12 Nine Married At First Sight 2,207,300
13 Nine Australian Open Men’s Final 2,142,300
14 Nine Melbourne Cup Race 1,913,500
15 Nine State Of Origin Rugby League NSW v Queensland #1 Pre Match 1,861,100
16 Nine State Of Origin Rugby League NSW v Queensland #3 Pre Match 1,795,400
17 Nine NRL Grand Final Day Entertainment 1,741,200
18 Nine State Of Origin Rugby League NSW v Queensland #2 Pre Match 1,725,300
19 Nine Melbourne Cup Presentation 1,589,400
20 Seven Seven’s Cricket: Australia v India Fourth Test, Day 1, Session 3 1,553,200
21 Nine Australian Open, Day 8, Night 1,452,700
22 Seven Seven’s Cricket: Australia v India Fourth Test, Day 1, Session 2 1,449,200
23 Nine Travel Guides 1,451,200
24 Seven Seven’s Cricket: Australia v India Fourth Test, Day 1, Tea 1,441,000
25 Nine The Block 1,431,300
26 Seven The 64th TV WEEK Logie Awards 1,430,500
27 Nine NRL Grand Final Day Post Match 1,421,200
28 Seven Farmer Wants A Wife Reunion 1,403,800
29 Seven Seven’s AFL: Grand Final: Pre-Match Entertainment 1,396,600
30 Seven Seven’s Cricket: Australia v India Fourth Test, Day 1, Session 1 1,386,900
31 Seven Seven’s Cricket: Australia v India Fourth Test, Day 2, Session 3 1,360,300
32 Nine Melbourne Cup Mounting Yard 1,347,800
33 Nine Carols By Candlelight 1,335,000
34 Nine Australian Open Women’s Final 1,331,300
35 Seven My Kitchen Rules Grand Final 1,313,000
36 Seven 7NEWS Monday to Friday 1,288,300
37 Seven 7NEWS Sunday 1,286,300
38 Seven Seven’s Cricket: Australia v India Fourth Test, Day 2, Session 2 1,280,000
39 Seven Farmer Wants A Wife 1,277,700
40 Seven 2024 AFL Brownlow Medal 1,273,500
41 Seven Farmer Wants A Wife Finale 1,267,600
42 Seven Seven’s Cricket: Australia v West Indies Second Test, Day 3, Session 2 1,254,900
43 Seven Seven’s Cricket: Australia v India Fourth Test, Day 3, Session 2 1,253,400
44 Seven Nine News Sunday 1,249,500
45 Seven Supercars Championship: Bathurst 1000 Post Race 1,232,800
46 Seven Seven’s Cricket: Australia v India Fourth Test, Day 2, Tea 1,224,200
47 Seven The Voice Grand Finale 1,214,800
48 Seven Seven’s Cricket: Australia v India Fourth Test, Day 3, Session 3 1,204,700
49 Seven The Voice 1,194,000
50 Seven Supercars Championship: Bathurst 1000 Race 1,190,000
51 Seven The 64th TV WEEK Logie Awards Red Carpet 1,189,500
52 Nine State Of Origin Rugby League NSW v Queensland #3 Post Match 1,185,700
53 Seven Mr Bates v The Post Office 1,185,100
54 Seven Seven’s Cricket: Australia v West Indies Second Test, Day 2, Session 2 1,179,300
55 Nine NRL Finals Series 1,172,100
56 Nine Nine News Monday to Friday 1,165,700
57 Seven My Kitchen Rules 1,155,800
58 Nine State Of Origin Rugby League NSW v Queensland #1 Post Match 1,155,500
59 Seven Seven’s Cricket: Australia v India Fourth Test, Day 1, Lunch 1,140,600
60 Ten MasterChef Australia Grand Finale 1,129,200

(Commercial networks only)

Source: VOZ, Shares and platform audiences “when watched” calendar year to date to 26/12/24 and year-on-year excluding Summer Olympics 27.7 – 11.8, 18-2400, Total TV National. Con28 Audiences Ranks program and series averages (exclude finales in ranker and series highlights), BVOD only growth and Share same CYTD range and 6am to 2400. Cricket audiences’ main session only comparing three equivalent venue tests year-on-year and day one of Boxing Day. Cricket reach: all test content Seven and 7plus for the Tests season to date.

3 Likes

Note: “Excluding Summer Olympics 27.7 – 11.8”

2 Likes

Nine were pretty close behind in total people metrics and if you were to remove regional and/or bvod and add Olympics it’d make things very interesting indeed.

Note Nine were still well on top on the lucrative 25-54s key demo in Seven’s metrics provided.

Seven usually don’t like to talk calendar year since 2019, due to the Australian Open on Nine in January and given test cricket bar the Sydney test has already finished, so a surprising change there.

I also find Seven’s wording of “in a non-Olympics year” a bit confusing and misleading.

2 Likes

Yes - meaning in a year that Seven didn’t have the Olympics.

4 Likes