The Nine Network has claimed a decisive win across the summer ratings period 1 December 2024 to 7 February 2025, winning all key demos and Total People for the 5-city metro market.
| Demographic | Seven | Nine | 10 | ABC | SBS |
|---|---|---|---|---|---|
| TOTAL PEOPLE | 28.4% | 31.2% | 13.5% | 18.6% | 8.2% |
| PEOPLE 25-54 | 28.9% | 34.4% | 16.8% | 13.5% | 6.3% |
| PEOPLE 16-39 | 29.4% | 36.1% | 15.2% | 14.4% | 4.8% |
| GS 18+ | 28.4% | 31.4% | 13.5% | 18.2% | 8.6% |
And on BVOD, 9Now comprehensively won the battle of the CFTA streaming platforms. The following shares are based on the entire day and are national (all of Australia).
| Demographic | 7Plus | 9Now | 10Play |
|---|---|---|---|
| TOTAL PEOPLE | 40.8% | 45.9% | 13.3% |
| PEOPLE 25-54 | 39.8% | 47.2% | 12.9% |
| PEOPLE 16-39 | 37.1% | 51.4% | 11.4% |
| GS 18+ | 40.7% | 45.6% | 13.7% |
Hamish Turner, Director 9Now and Programming said “The 9Network has dominated the summer ratings period, winning across all key demographics and Total People, reaffirming our position as Australia’s favourite network."
“Married at First Sight has delivered phenomenal numbers, averaging 2.2 million viewers per episode—up 16.7% year-on-year—while also setting a new record for the highest-ever non-sporting BVOD audience in VOZ history. Its success continues to drive massive engagement across all platforms.”
"Our dominance has also been powered by the Australian Open, which delivered its highest-ever BVOD audience for the Men’s Final, as well as the strong performance of Love Island Australia, Unbreakable: The Jelena Dokic Story, Carols by Candlelight and Tsunami: 20 Years On. 9Now remains the clear leader in BVOD, commanding the largest share of viewing, particularly among younger audiences.
"With such an incredible start to the year, we’re excited to build on this momentum as we continue delivering premium local content to all Australians however they may choose to watch.”
Key program highlights included:
MARRIED AT FIRST SIGHT
Across its first two weeks - National Total TV Reach of 8.6 million - an increase of 10.3% year-on-year.
The First Dinner Party of the season recorded an Overnight audience of 495,000 on 9Now, growing a whopping +52% year-on-year. This is the highest ever non-sporting BVOD audience across CFTA in VOZ history.
The series to date has recorded a National Average Total TV Audience of 2.2million viewers per episode - up 16.7% year-on-year.
2025 AUSTRALIAN OPEN
National Total TV Reach of 13.1 million - up 1.9% year-on-year.
The Men’s and Women’s Finals were the highest performing matches of the tournament.
The Women’s Final saw the highest Total TV Audience since 2022, with 1.508 million people tuning into watch the match (+15.9% YoY).
The Men’s Final recorded the highest ever BVOD Audience for the Australian Open of 384,000 (+17.3% YoY). The Men’s Final saw a Total TV Audience of 2.040 million.
Outside of the Finals, the most popular session of the tournament was the Night Session with an average Total TV audience on Channel 9 of 872k, an increase of +4.5% YoY**.** The BVOD Audience for this session on Channel 9 has grown significantly YoY, increasing +44.7%.
The Day Session recorded YoY growth of +11.4% on Channel 9 Total TV.
9Now’s dedicated live streaming of all courts saw significant YoY growth of +22.5% YoY (based on average audience throughout tournament).
UNBREAKABLE: THE JELENA DOKIC STORY
National Total TV Reach of 2.376 million.
National Total TV Average Audience of 1.235 million.
National BVOD audience of 250,000.
LOVE ISLAND AUSTRALIA (series finale aired December 16)
National Total TV Reach of 4.8 million across the series - up 5.1% year-on-year
CAROLS BY CANDLELIGHT
National Total TV Reach of 3.206 million.
National Total TV Average Audience of 1.343 million.
TSUNAMI: 20 YEARS ON
National Total TV Reach of 2.272 million.
National Total TV Average Audience of 887,000.