Ratings: Nine Network 2025 Report

[TV.Cynic]

The 9Network has dominated the metro market in 2025 year-to-date, securing the No. 1 position across all key demographics and Total People.

This success extends nationally, where the 9Network (incorporating both owned and affiliated stations) stands as the No. 1 network across the country, leading all key demographics. No. 1 network nationally,
leading all key demos

The 9Network also delivered the No. 1 program of the year, with the NRL Grand Final attracting a phenomenal Total TV audience of 4.564 million .

Our audience trajectory continues to climb, with the 9Network delivering a second successive year of audience growth across every key demographic and Total People measure.

This sustained expansion was powerfully driven by the exceptional performance of our tentpole programs, including Married at First Sight , The Block , Tipping Point and the reliability of our News and Current Affairs slate (9News , A Current Affair , and 60 Minutes ).

A standout example of this growth is Love Island Australia , which has seen phenomenal year-on-year uplift, recording an 80% increase in Total TV audience and a staggering 104% growth in BVOD consumption.

Crucially, this audience expansion has been shared across all commercial free-to-air networks, underscoring the enduring strength and success of Free-To-Air Television in the modern media landscape.

We’re also proud to be the home of the two highest rating new programs in 2025 - The Floor and The Golden Bachelor .

Furthermore, 9Now reaffirms its leadership as the nation’s premier Commercial Free-To-Air (CFTA) BVOD platform, dominating the year with all key demographics and Total People. In 2025, 9Now reached more Australians than any other commercial free-to-air BVOD platform. Each month, an average of 5.4 million Australians tuned into 9Now - an 11.1% increase compared to 2024.

Broadcast Television – Network commercial shares 6pm to midnight - 2025 calendar year (Jan 1 - Nov 26)

Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2025 Calendar YTD (up to 26/11), S-S 1800-2400, Metro 5 City (excl. Spill), Broadcast TV Total, When Watched, Commercial Share %

Broadcast Video on Demand commercial shares - 2025 calendar year (Jan 1 - Nov 26)

Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2025 Calendar YTD (up to 26/11), S-S 0200-2559, National, BVOD Total, When Watched, Commercial Share %

Nine is home to the biggest shows in Australia

No. 1 reality television series - Married at First Sight
No. 2 reality television series - The Block
No. 1 light entertainment series - The Floor
No. 1 metro news bulletin - 9News
No. 1 daily current affairs program - A Current Affair
No. 1 weekly commercial free-to-air current affairs program - 60 Minutes
No. 1 afternoon game show - Tipping Point Australia

*Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/01/2025 - 22/11/2025 v STLY, 0200-2559 Average Audience, Total TV, Consolidated 28; TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, Seven Content, 10 Content, SBS Content, ABC Content, 01/01/2025 - 22/11/2025, Average Audience, Total People, Total TV, Consolidated 28; Metro 5 city (excl Spill) 9News & Seven News M-F, 01/01/2025 -22/11/2025 v 1/01/2024 - 23/11/2024, overnight.*

Hamish Turner, Executive Director of 9Network and 9Now , said:

“We are immensely pleased that Nine has consistently presented Australia’s most essential and culturally resonant content throughout 2025. In an age of disinformation and information overload, the trust and credibility of our News and Current Affairs programming is the vital currency Australians rely on, night after night."

“The unwavering strength of our offering across News, Sport, and Entertainment is the bedrock of our success. Highlighting our unparalleled reach, the NRL Grand Final stood out as the year’s most-watched program, uniting the nation and achieving a staggering Total TV audience of 4.564 million. This key achievement, mirrored across our schedule, proves our capacity to deliver massive, multi-platform moments that resonate deeply with Australian viewers.”

Matt James, Nine’s Chief Sales Officer , said:

“Our strategy is built around carefully curating, producing and distributing premium content to maximise engagement across every screen, guaranteeing viewers effortless access to our content wherever it is consumed. Brands and advertisers want to be part of big cultural moments - and we deliver that from January through to December. As 9Now plays an increasingly important role in the mix for our advertising partners, Nine’s core pillars of news, sport and entertainment is delivering a highly engaged audience with proven effectiveness for brands.”

Nine’s highest rating program of the year, and the highest rating program on Australian television, was the 2025 NRL Grand Final which recorded a Total TV audience of 4.564 million . It also ranks as the highest rating NRL Grand Final of all time. It secured a streaming audience of 1.377 million on 9Now, making it the highest rating BVOD event in VOZ history.

Our next highest rating program of the year was Game 3 of the 2025 State of Origin Series , which recorded a Total TV audience of 3.963 million (including 1.004 million on 9Now). Game 1 (Total TV audience of 3.798 million ) and Game 2 (Total TV audience of 3.782 million ) were the network’s third and fourth highest rating programs of the year. This year’s State of Origin Series recorded an average Total TV audience of 3.846 million and enjoyed year-on-year growth of 23% in BVOD and 13% in Total TV.

The 2025 Women’s State of Origin series recorded a Total TV audience of 1.028 million across the three matches, including 188,000 on 9Now (up 10% year-on-year).

The Australian Open Men’s Final recorded a Total TV average audience of 2.068 million , with a BVOD Audience of 384,000 (up 15% year-on-year).

The Australian Open Women’s Final secured a Total TV average audience of 1.539 million (up 16% year-on-year), with a BVOD Audience of 242,000 (up 44% year-on-year).

The Block - Grand Final is the highest rating non-sports program of the year and recorded a Total TV audience of 2.69 million .

In its 21st season, The Block achieved a Total TV average audience of 1.675 million per episode. An average of 45,000 viewers watched each episode on 9Now. This year’s series of The Block recorded year-on-year growth of 36% in BVOD and 15% in Total TV.

Married at First Sight continues to be the highest rating entertainment show of the year, achieving a Total TV average audience of 2.58 million per episode. An average of 1.042 million viewers watched each episode on 9Now. This year’s series of MAFS recorded year-on-year growth of 30% in BVOD and 17% in Total TV.

The Floor was the highest rating new format launch of the year. It achieved a Total TV average audience of 1.368 million per episode, including a BVOD Audience of 210,000 on 9Now.

Tipping Point Australia dominates as Australia’s No. 1 afternoon game show, recording a Total TV Audience of 753,000 - up 16% year-on-year. The program has secured a daily BVOD Audience of 79,000 - up 67% year-on-year.

Lego Masters achieved a Total TV average audience of 1.095 million per episode - up 2% year-on-year. An average of 182,000 viewers watched each episode on 9Now - up 12% year-on-year.

Travel Guides achieved a Total TV average audience of 1.401 million per episode. An average of 225,000 viewers watched each episode on 9Now - up 6.3% year-on-year.

Love Island Australia is once again a smash hit, averaging 734,000 viewers per episode, of which 576,000 are exclusively on 9Now - up 104% year-on-year. The program consistently ranks as Australia’s No. 1 program with People 16-39.

9News is the No. 1 news bulletin across the 5 City Metro. 9News (M-F) recorded a Total TV Audience of 1.263 million - up 11% year-on-year. Each night, an average of 130,000 viewers stream 9News via 9Now - up 48% year-on-year.

A Current Affair is Australia’s No. 1 daily current affairs program with a Total TV Audience of 1.027 million viewers each night - up 7% year-on-year.

60 Minutes is Australia’s weekly commercial free-to-air current affairs program with a Total TV Audience of 873,000 each week - up 10% year-on-year.

Source: OzTAM © 2025, TVMAP VOZ Program Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2025], 01/01/2025-25/11/2025 V STLY, National (Incl Spill), Nine Content, Avg Aud (000s), Total People, Total TV, Broadcast TV, BVOD, Con 28 as at 26/11/2025, Women’s AO Final excludes Gem coverage, Tipping Point Aus is calculated average, Love Island Aus YoY % based on overnight

[News727]

And I just questioned Seven’s EOY news special airing on Dec 11.

Guess Nine waves the white flag for December then. Not exactly off considering the potential for up to 10 days of the Ashes.

(Really, after that first test, 15 is pretty much off the table.)

[TV.Cynic]

Saturday is the end of the unofficial ratings period which is why these reports tend to come out now, though Nine’s covers more than the ratings period.

[Sully]

Some of Nine’s claims, particularly metro No. 1 network in all people and news, would be interesting if non-survey was excluded.

Also, if Nine didn’t, the obvious omission would be the Australian Open, which drives a lot of reach and all day shares for Nine, especially metro, key demos and in live bvod in January.

But once again, a dominant, impressive year across the board for the network TP, news, Married, Block and Origin / NRL GF numbers the standouts, just in all people, but amazing with younger viewers, broadcast and 9Now.

[TV.Cynic]

@Sully

Some of Nine’s claims, particularly metro No. 1 network in all people and news, would be interesting if non-survey was excluded.

I tried to keep track of that from the info available. There is no difference in Nine’s average audience share whether the non-survey period is excluded or not - they did that well for the rest of the year as well. Remember that of the 6 weeks before the start of the unofficial survey Seven won 3 as well as the the 2 weeks at Easter.

[Sully]

@TV.Cynic

Seven won 3

Which in itself doesn’t seem like a great result, especially for supposedly the largest network (reach and average) and how strong regional and older viewers skew for them, also for the FTA network that currently holds the cricket rights (FTA Big Bash and tests).

[yellow_sock]

No surprises that Nine won most rated two reality shows of the year - Married at First Sight and The Block. As well as most rated afternoon game show - Tipping Point.

Interesting that Nine is claiming no.1 in metro for the weekday News. While Seven will claim no.1 in total viewers (that includes regional). But to be expected - both Seven and Nine have always claimed victory in the ratings reports in recent years. Skewing reports from metro and regionals, to surverly.and non survey periods etc.

[JBar]

@yellow_sock

Nine won most rated two reality shows of the year

As well as most rated afternoon game show

Most rated? Is this a new turn of phrase?

[yellow_sock]

Highest rated. Yes. i should have used that before.

I could have also used Most loved. Most popular. Etc.

[JBar]

OK. Hghest rated makes more sense.

[BigVic]

The Melbourne Cup also drew above 2 million for the first time in years

[TV.Cynic]

Brisbane

THE 9NETWORK IS THE NO.1 NETWORK IN BRISBANE FOR THE 7TH CONSECUTIVE YEAR*

Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2025 Calendar YTD (up to 27/11) v same timings 2022-2024, S-S 1800-2400, Brisbane (excl. Spill), Broadcast TV Total, When Watched, Commercial Share %, OzTAM data used for same timing from 2019-2021, Con 7 data.

The 9Network continues its dominance as the No.1 network in 2025, leading with Total People and all key demographics in the Brisbane metro market, which includes the Gold Coast.

By the end of the 2025 ratings calendar, the network’s sustained popularity in Brisbane is reflected in a commanding Total People network share of 47.1 %, surpassing Seven’s 34.7% and Ten’s 18.2%. The 9Network also achieved a clean sweep across all advertiser-preferred demographics, including People 25-54, People 16-39, and GS18+.

Kylie Blucher , Managing Director of Nine Queensland and Northern New South Wales, said: “The success we’ve celebrated this year is a direct result of the incredible efforts of our entire Nine Queensland team. 9News Queensland has dominated Queensland television screens all year with viewers clearly welcoming our new presenting duo Melissa Downes and Joel Dry, underlining our position as the state’s most trusted news bulletin.

“We’ve not only upheld our ratings lead with flagship programs like 9News Queensland, 9News Gold Coast, A Current Affair, and Today , but our strong commitment to sport continues to strike a chord with our local audience, particularly through our coverage of the State of Origin, the NRL Grand Final, and the Brisbane Broncos Welcome Home coverage.

“This has been a landmark year for Nine Queensland. We have cemented our position as the state’s most trusted network by continuing to produce compelling content that resonates deeply with Queensland viewers. From our ratings dominance to the incredible impact of our community initiatives, 2025 has delivered truly remarkable achievements, and we look forward to continuing this momentum in 2026.”

2025 Ratings Victories

9News

9News , presented by Melissa Downes and Joel Dry, reinforced its position as the most trusted and dominant local news bulletin, winning the 2025 ratings year. 9News Monday to Friday 6.00pm-7.00pm topped every week of the 40-week ratings calendar.

In the Sunday and Saturday 6.00pm to 7.00pm timeslot, presented by Mia Glover on weekends, the combined bulletins achieved a dominant 35 weeks out of the 40-week period.

9News 4.00pm

Adding to the stellar results, 9News 4.00pm , presented by Aislin Kriukelis and Alison Ariotti, also achieved significant success, winning every survey week it was on air, proving its competitive strength in the market.

A Current Affair

A Current Affair was the No.1 daily current affairs program in Brisbane. It won 39 out of 40 survey week periods. It has achieved 7.9% growth in TTV average audience in Brisbane. It has also achieved a 4.6% increase in Broadcast average audience and a staggering 41.6% growth in BVOD audience.

Today

Brisbane wakes up with Today , the city’s leading breakfast program, consistently outpacing its competition. In 2025, Today dominated the market, leading for 37 weeks out of the 40 survey weeks it was on air. Today’s continued success year-on-year reflects its strong connection with viewers, solidifying its position as the go-to morning program.

NRL

The 2025 NRL Grand Final was Nine’s highest rating program of the year, and the highest rating program on Australian television.

Taking out our second spot was Game 3 of The 2025 State of Origin Series followed by Game 1 and 2 with the third and fourth spot, consecutively.

In 2025, Nine Queensland continued to set the standard for premium local programming, delivering captivating content that resonates deeply with Queenslanders.

In a memorable year for Queensland, Nine Queensland provided unparalleled coverage of Ex-Tropical Cyclone Alfred, ensuring viewers had the latest information in real time. In collaboration with 9News , Today , Brisbane Times and 4BC not a moment was missed with extensive live coverage, across Nine’s television, radio and print.

9News Queensland welcomed Joel Dry to the presenting desk in August this year, joining Melissa Downes. Viewers kept tuning in, resulting in its landslide news rating dominance across Total People and all key demographics.

Returning for its sixth year in 2025, My Way continued to captivate audiences with its powerful stories of everyday Queenslanders doing extraordinary things. From the eco-tourism experiences on the Gold Coast to unforgettable adventures in the Northern Territory, the series spotlighted passionate people doing it their way. Episode 5 of season 11 recorded the highest audience of the season. It dominated its timeslot locally with Total People and all key demographics, securing a Local Total TV Reach of 214,000, 65,000 ahead of Seven, and a Local Total TV Average Audience of 135,000, 39,000 ahead of the nearest competitor.

In August, Riverfire by The Australian Retirement Trust lit up the Brisbane sky as well as TV screens across the Sunshine State, delivering sparkling ratings results. Nine’s exclusive broadcast dominated prime-time viewing as the No.1 program of the night in Brisbane with Total People and all key demographics, reaching 398,000 viewers (Total TV Reach). Hosted for the first time by 9News Queensland’s presenting duo, Melissa Downes and Joel Dry, Riverfire by Australian Retirement Trust attracted a Total TV average audience of 275,000.

Nine’s newest kids program, produced in Queensland, TheatreDome launched in July airs on weekdays on 9GO! A n electrifying show full of fun and creativity, TheatreDome is breaking new ground as Australia’s first improvisational show starring children for children.

Meanwhile, a special broadcast of Queensland’s flagship arts education program, Creative Generation - State Schools Onstage , aired on Channel 9 and 9Now, celebrating the state’s young performers.

Beyond entertainment, Nine Queensland’s commitment to making a difference was evident through its impactful programming to support charity initiatives. The 2025 Nine Telethon once again proved the power of community, raising an extraordinary total of $10,005,545 for Mater Little Miracles, surpassing the goal of $9 million, a crucial initiative that supports Queensland’s tiniest and sickest babies. The 2025 Nine Telethon was made extra special this year with the return of the Nine Telethon Concert supporting Mater Little Miracles on Wednesday night, headlined by the sensational Tones And I, with support from quintessential Aussie rock frontman Mark Seymour. It was a night of music, celebration and generosity, bringing the community together and driving momentum toward the huge fundraising total.

More recently, Nine Queensland, along with the support of Today , rallied behind McHappy Day on November 15, to help raise vital funds for Ronald McDonald House Charities.

Through these diverse productions and initiatives, Nine Queensland remains dedicated to serving its audience with quality content that entertains, informs, and makes a lasting impact on the community.

Broadcast Television – Network commercial shares

6pm to midnight - 2025 calendar year (Jan 1 - Nov 26)

Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2025 Calendar YTD (up to 26/11), S-S 1800-2400, Brisbane (excl. Spill), Broadcast TV Total, When Watched, Commercial Share %:

BVOD commercial shares

2025 calendar year (Jan 1 - Nov 26)

Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2025 Calendar YTD (up to 26/11), S-S 0200-2559, Brisbane, BVOD Total, When Watched, Commercial Share %
In 2025, 9Now reached more people in Brisbane than any other commercial free-to-air BVOD platform. Each month, an average of 890,000 Australians tuned into 9Now — a 9.5% increase compared to 2024*.

Source: OzTAM © 2023, TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], Brisbane, Nine Content, Seven Content, 10 Content, Total BVOD, Average Monthly Cumulative Reach (000s), When Watched), * - YoY excludes July & August due to Nine’ coverage of Paris Olympics.

An impressive 5.5 billion minutes of content have been streamed on 9Now this year, marking a 13.8% year-on-year growth.

Source: OzTAM © 2023, TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], Brisbane, Nine Content, Total BVOD, Total Minutes Viewed, When Watched), 01/01/2025-27/11/2025.

Nine is home to the biggest shows in Australia

No. 1 reality television series - Married at First Sight

No. 2 reality television series - The Block

No. 1 light entertainment series - The Floor

No. 1 Brisbane news bulletin - 9News

No. 1 daily current affairs program - A Current Affair

No. 1 weekly commercial free-to-air current affairs program - 60 Minutes

No. 1 afternoon game show - Tipping Point Australia

Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/01/2025 - 22/11/2025 v STLY, 0200-2559 Average Audience, Total TV, Consolidated 28; TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL,(9News is Brisbane, excl Spill), Nine Content, Seven Content, 10 Content, SBS Content, ABC Content, 01/01/2025 - 22/11/2025, Average Audience, Total People, Total TV, Consolidated 28; Metro 5 city (excl Spill) 9News & Seven News M-F, 01/01/2025 -22/11/2025 v 1/01/2024 - 23/11/2024, overnight.

[RabbitEars]

Should see Nine NNSW’s report. Total dominance.