As we head into the Easter long weekend, the 9Network has the greatest share of viewers across the 5 City Metro for the year-to-date.
With more hit programs than any other network, the 9Network is leading both the survey year and calendar year with all key demos and Total People.
At a primary channel level, Channel 9 is also leading both the calendar year and survey year with all key demos and Total People.
The cracking start to 2022 was spearheaded by the Australian Open in January, which broke viewing records.
The combination of the Women’s Final and the Men’s Doubles Final on Saturday, January 29 gave the 9Network the highest primetime commercial shares in OzTAM history with People 25-54 (81.2%), 16-39 (84.9%) and Total People (78.6%).
The Women’s Final soared to a national Total TV average audience of 3.835 million . It is the highest rating Australian Open Women’s Final of all time and Australia’s highest rating program of the year to date. The Women’s Final recorded the highest live BVOD audience of the Australian Open ever , with 241,000 people tuning in on 9Now.
On 9Now, more than 657 million minutes of Australian Open coverage was streamed, representing a year-on-year increase of 171%.
Nine’s broadcast of the Men’s Final of the Australian Open achieved a national Total TV average audience of 2.333 million . It is the highest rating Men’s Final in four years . On 9Now, the Men’s Final recorded a Live BVOD Audience of 227,000 – a year-on-year increase of 157% and the highest live BVOD Audience of an Australian Open Men’s Final ever .
The all-Aussie Men’s Doubles Final was the highest rating Australian Open Men’s Doubles match of all time . It drew a national Total TV average audience of 2.482 million .
Married at First Sight has once again completely dominated all opposition in the first quarter of 2022. Currently the series has a national Total TV average audience of 1.985 million viewers per episode. The finale is the highest rating non-sports program of the year with a national Total TV average audience of 2.361 million , of which 561,000 are from 9Now.
Underbelly: Vanishing Act is the highest rating new Australian drama launch in three years. Episode one has a national Total TV average audience of 1.477 million , which episode two has a national Total TV average audience of 1.516 million .
Travel Guides returned with a bang two weeks ago and currently has a national Total TV average audience of 1.129 million viewers per episode.
Also performing strongly for Nine in Quarter One were The Hundred with Andy Lee (national Total TV average audience of 738,000 viewers per episode) and Under Investigation with Liz Hayes (national Total TV average audience of 626,000 viewers per episode).
In the BVOD space, 9Now is the No. 1 commercial free-to-air (CFTA) BVOD platform, winning every survey week of the year so far. 9Now is leading the survey year-to-date (SYTD) on minutes streamed with Total People, as well as the key demos 25-54 and 18-39.
9Now is also the No. 1 commercial free-to-air (CFTA) BVOD platform across the calendar year, winning every week of the year so far. 9Now is leading the calendar year-to-date (CYTD) on minutes streamed with Total People, as well as the key demos 25-54 and 18-39.
