Ratings: Nine 2021-22 Summer Ratings Report

With the 2022 official ratings survey period commencing yesterday, the 9Network heads into the year as Australia’s No. 1 summer network.

Spearheaded by Australia’s No. 1 summer sport - the Australian Open - the 9Network wraps the summer non-ratings period as the No. 1 network with all key demos and Total People.

The combination of the Women’s Final and the Men’s Doubles Final on Saturday, January 29 gave the 9Network the highest primetime commercial shares in OzTAM history with People 25-54 (81.2%), 16-39 (84.9%) and Total People (78.6%).

9Now is also Australia’s No. 1 BVOD player with all key demos and Total People.

6PM TO MIDNIGHT - 2021/2022 Summer

P25-54 40.9% 33.2% 25.9%
P16-39 40.2% 34.5% 25.3%
GS+CH 41.3% 33.8% 24.9%
Total People 41.0% 36.7% 22.3%
Source: OzTAM Metro 5 City, Summer Survey Weeks 28/11/2021 – 05/02/2022, 18:00 – 23:59, Network Nine, Network Seven, Network 10, Key Demos + Total People, Commercial Share, Consolidated 28 as at 06/02/2022

2021/2022 SUMMER

Total People 52.6% 31.0% 16.4%
People 25-54 53.3% 30.6% 16.1%
People 16-39 55.5% 29.0% 15.4%
Source: OzTAM Live + VOD VPM, 28/11/21 – 5/2/22, metric minutes, duration 0+, includes coviewing on connected tv devices

In one of the greatest Australian Open tournaments in living memory, the No. 1 summer sport takes out all five of the Top 5 highest rating summer programs. The Women’s Final ranks as the highest rating Women’s Final of all time. And the Men’s Doubles Final is the highest rating Doubles match of all time.

The Australian Open also broke streaming records on 9Now, recording the highest live minutes of the Australian Open tournament ever (657 Million - up 171% year-on-year). The Women’s Final achieved the highest ever BVOD audience of the Australian Open.

Hamish Turner, Director 9Now & Programming, said:
"The Australian Open spearheaded our Summer slate delivering some truly memorable moments and the perfect platform to drive momentum into the ratings year. "

Total TV 5 City Metro Regional BVOD
Average Audience Average Audience Average Audience Average Audience
2022 Australian Open D13 - Women’s Final - Presentation 29/01/2022 4.127M 2.844M 1.038M 246K
2022 Australian Open D13 - Women’s Final - Barty v Collins 29/01/2022 3.836M 2.591M 1.002M 243K
2022 Australian Open D13 - Men’s Doubles Final 29/01/2022 2.483M 1.735M 580K 168K
2022 Australian Open D14 - Men’s Final 30/01/2022 2.344M 1.620M 485K 238K
2022 Australian Open D11 - Night 27/01/2022 2.178M 1.506M 557K 115K