“Feb 1” was promised as the biggest TV day of the year so far and it didn’t disappoint with three reality franchises going head to head and the return of ABC’s regular Monday line up.
Seven’s My Kitchen Rules had another successful season launch with 1.58 million viewers in the major metropolitan markets. This was just short of the 2015 premiere that drew 1.6 million and a clear timeslot winner.
Shane Warne’s entry into the I’m a Celebrity camp saw the second episode of Ten’s reality offering down from debut to 928,000 but up sharply from last year’s second instalment that had 754,000. It was also well clear of Nine’s Australia’s Got Talent. The latest revival of the talent show could only manage 785,000 after its last season debuted to 1.04 million in 2013.
Seven’s network share was 30.8%, Nine had 24.9%, Ten 20.3%, ABC 19.3% and SBS 4.7%.
Seven grabbed the top three program places for the night with My Kitchen Rules (1,567,000) and Seven News (1,095,000 and 1,085,000) with Home and Away back for another year on 1,010,000. The afternoon’s The Chase was next best with 632,000 and 419,000 with the movie The Holiday later on 441,000.
Nine News (1,058,000 and 1,040,000) and A Current Affair (902,000) got Nine off to a good start but by 8pm the channel had slipped to fourth place with Australia’s Got Talent (785,000) and Farmer Wants a Wife (763,000). In the afternoon Hot Seat averaged 519,000 and the late movie Dirty Dancing had 301,000.
Meanwhile on Ten, The X-Files slipped for its second episode to 774,000 while earlier The Project had 627,000 and 468,000, Family Feud had 525,000 and Ten Eyewitness News 496,000. Later, Elementary returned with 226,000. Earlier, The Bold and the Beautiful had 365,000.
ABC’s regular Monday line up was back for 2016 with ABC News (857,000), Australian Story (808,000) and Four Corners (792,000) best for the public broadcaster. Also making the top twenty were 7.30 (768,000), Media Watch (723,000) and Q&A (561,000).
Sunrise’s new look won the breakfast battle with 344,000 while Today had 329,000.
See Monday 1 February 2016 for a more detailed look at the ratings numbers in the Media Spy forums.
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