Ratings: Melbourne plane tragedy draws viewers to morning and afternoon TV

Tuesday’s light plane crash at Essendon airport saw a spike in morning and afternoon TV viewing with rolling coverage and extended bulletins by several networks.

The news was extensively covered by Seven’s The Morning Show with an audience of 182,000 and Today Extra on Nine with 141,000 while Ten’s Studio 10 had 105,000. The 11am (AEDT) segments of Seven and Nine’s morning programs were pre-empted with extended news with Seven’s 11am segment rating 138,000 and Nine’s 121,000. Seven Morning News (11.30am) then had 156,000 with Nine’s rating 137,000.

Later, Seven Afternoon News had 247,000 at 4.30 and 212,000 at 4pm while Nine Afternoon News managed 165,000. A Seven News Special in Sydney and Melbourne saw 101,000 tune in with 25,000 for a second Melbourne-only bulletin.

ABC’s News Mornings rated 62,000 while **ABC News24’**s ABC Morning News bulletin scored 50,000 and ABC News at Noon had 83,000. Later ABC News Early Edition saw 107,000 tune in at 5pm.

Earlier, at breakfast, Seven’s Sunrise was most popular with 324,000, well ahead of Today with 263,000 and ABC News Breakfast (95,000 and 41,000).

In prime time Seven won Tuesday with a total people network share of 32.3% ahead of Nine (29.2%), Ten (18.4%), ABC (14.1%) and SBS (6.0%) though Nine won the three younger demographic groups.

My Kitchen Rules was the number one show with 1,252,000 and Seven News was the number one news program with 1,029,000 and 1,003,000. Home and Away improved on last week to 762,000 with 800 Words later also lifting to 718,000. The afternoon’s The Chase had 634,000 and 410,000 while Bones had 282,000 later at night.

Nine’s Married at First Sight averaged 1,062,000 with Travel Guides that followed up to 613,000 in preliminary numbers. Nine News (1,028,000 and 986,000) and A Current Affair made the top ten while Hot Seat was steady with 462,000. The Celebrity Apprentice later had 152,000.

Over on Ten, I’m a Celebrity had 739,000 in confirmed numbers while NCIS had 467,000 up from 426,000 the previous week while NCIS:LA that followed had 324,000. Earlier, The Project had 579,000 and 335,000 after Ten Eyewitness News averaged 479,000 and Family Feud had 391,000.

ABC’s best results were ABC News (809,000) and 7.30 (575,000) with Ice Wars steady on 399,000. Outback ER (361,000) and Human Universe with Brian Cox (265,000) were both repeats.

SBS’ best numbers came from Meet the Trumps (265,000) and Insight (212,000).

See Tuesday 21 February 2017 for a more detailed look at the ratings numbers in the Media Spy forums.

Data © OzTAM Pty Limited 2017. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.