Seven’s coverage of the 2017 AFL Grand Final Adelaide v Richmond achieved a combined metropolitan (5-city) and regional audience of 3.524 million viewers.
Seven’s Grand Final: Presentations that followed averaged 3.694 million viewers as the Tigers collected their first premiership cup in 37 years.
The audience in metro areas for the match averaged 2.68 million in-home viewers achieving a 89% audience share.
In Melbourne, the average audience was 1.28 million while in Adelaide, the average audience was 372,000
Other 2017 AFL Grand Final program metro ratings
GAME DAY 339,000
THE KICK 524,000
PRE-MATCH ENTERTAINMENT 1,049,000
ON THE GROUND 2,002,000
POST MATCH 2,227,000
POST MATCH CONCERT 341,000 (Channel 7 only)
GAME DAY 339,000
Average AFL audience for each city
The result compares to the 2016 final when the combined metro plus regional audience was 4.089 million including 3.039 million viewers in metropolitan areas.
Source: OzTAM (Metro) and RegTAM (Regional). Seven/7mate. Combined (Metro + Regional). Program performance and ranking information is subject to change as this report is produced on unconfirmed program logs. Metropolitan market Data is copyright OzTAM. Regional market Data is copyright RegTAM.
Do you have the ratings for the post-match concert on 7mate @TV.Cynic?
I was also surprised that the lower figures for the match. I reckon many Richmond fans were either at the MCG, at the Punt Road Oval live site, or at pubs and hotels across Melbourne watching the telecast.
Bit hard when you have a Melbourne team in the GF at the MCG, where you would have pretty much 90% + of the audience going for the Melbourne team. If it was Adelaide vs let’s say Sydney Swans or the West Coast Eagles, it might be a different story in ratings altogether.
Though Television AU, whilst you make a good point, I think Parano’s point was more about Adelaide’s lack-there-of increase to previous years (given Crows were in the GF and it was close until half time).