7plus audience surges 50% in April
Takes #1 spot as Australia’s most watched commercial free streaming service
The Seven Network’s 7plus has cemented its position as the most-watched commercial free-to-air streaming service, capturing the #1 spot in BVOD in April and boosting its audience more than 50%.
7plus had a 43.4% share of commercial BVOD viewing during April. Its all-people audience jumped 50.5%, including a 77.5% surge in live viewing – the biggest increase of any commercial free-to-air network.
The strong gains at 7plus underpinned the growth of Seven’s total TV audience (broadcast and 7plus combined), which was up 5.1% in all people and up 4.2% in 25 to 54s in April. That was the biggest increase among the three main commercial free-to-air networks.
Across the first four months of 2026, 7plus was the fastest growing commercial free-to-air streaming service, lifting its audience 50.6% compared to the same period in 2025. Live viewing was up 71.7% and VOD viewing rose 22.3%.
News, sport and entertainment content have all driven 7plus’ growth this year. Highlights include (full season or season-to-date):
- AFL Premiership Season: 7plus audience up 134%
- The Chase Australia: 7plus audience up 111%
- 7NEWS: 7plus audience up 109%
- The Front Bar: 7plus audience up 76%
- Home and Away: 7plus audience up 74%
- Australian Idol: 7plus audience up 74%
- Sunrise: 7plus audience up 60%
- 7NEWS Spotlight: 7plus audience up 72%
- The Morning Show 7plus audience up 72%
- The 1% Club: 7plus audience up 58%
Seven’s Group Managing Director, Gereurd Roberts, said: “The 7plus numbers are really strong, but what driving them is what’s equally important. We are seeing growth across all areas – live viewing, premium video, news, sport, entertainment, FAST channels – and we are seeing that coming particularly from younger, high-value audiences who are building a direct relationship with the 7plus brand.
“At the same time, the number of daily active users, and their session times, continues to scale, showing 7plus is becoming a first-preference part of people’s daily media habits.
“The performance we’ve seen so far this year is driven by great content across all formats, a user experience that keeps evolving with our audiences, and a lot of work by the many talented people across the business who come together to drive 7plus,” he said.
Seven’s Director of 7plus Content and Strategy, Andrew Green, said: “7plus continues to build momentum.
“In April, we were the #1 BVOD platform, delivering over 3.6 billion minutes [60 million hours] of viewing with streaming growth of more than 50% year on year. It’s being driven by real depth. With more than 26,000 hours across entertainment, drama, news and sport, 7plus played a key role in lifting Seven’s total TV audience, which is up 5.1% in April. Younger audiences are a big part of that shift, with 25 to 54s up 45.2% year-on-year on 7plus.
“We’re seeing consistent daily scale, with more than 1 million viewers streaming 7plus every day in April, extending the power of broadcast across live and on demand. This growth comes from a clear focus on audiences and delivering the content they want, when and how they choose to watch.”