Australia’s biggest viewing audience is on Seven
1 in 2023 year to-date #1 in year-on-year growth
1 in Q2 and up 15% on Q1
Most-watched news, sport and local drama
The Seven Network soared in the second quarter of 2023, with VOZ data showing Seven was the fastest growing network across all screens in Q2 and reaches 17 million viewers a month.
Since April, Seven has grown its audience by 16% compared with the previous three months, ending Q2 with a dominant 41% commercial share.
Seven has also grown in key demos more than any other competitor in Q2, up 16% in 25 to 54s and 20% in 18 to 39s.
In BVOD, 7plus’ audience soared 38%, ahead of any other free streaming service.
Across the first half of 2023, Seven was #1 nationally, with a 40% commercial share of viewers across all screens, underpinned by the most-watched news, sport and local drama on Australian screens.
2023 Q2 v Q1 audience growth, VOZ:
| Total people | 25 to 54s | 18 to 39s | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Seven | Nine | 10 | Seven | Nine | 10 | Seven | Nine | 10 | |
| Broadcast TV | 14% | -1% | 13% | 13% | -2% | 13% | 16% | -4% | 11% |
| BVOD | 38% | -20% | 11% | 38% | -21% | 9% | 43% | -31% | 3% |
| All screens | 15% | -3% | 13% | 16% | -2% | 12% | 20% | -12% | 10% |
Q2 2023 commercial share, VOZ:
| Q2 | Seven | Nine | 10 |
|---|---|---|---|
| Broadcast TV | 41% | 36% | 23% |
| BVOD | 36% | 47% | 17% |
| All screens | 41% | 37% | 22% |
2023 year-to-date commercial share, VOZ:
| Seven | Nine | 10 | |
|---|---|---|---|
| Broadcast TV | 40% | 38% | 22% |
| BVOD | 31% | 52% | 17% |
| All screens | 40% | 39% | 22% |
Seven’s strong Q2 has been underpinned by Australia’s most-watched news program, 7NEWS; the #1 winter sport, the AFL; the #1 entertainment show post-Easter, Farmer Wants A Wife; the #1 new entertainment show in 2023, The 1% Club; the #1 breakfast program, Sunrise; the #1 local drama series, Home and Away; the #1 game show, The Chase Australia; and the #1 lifestyle program, Better Homes and Gardens.
SEVEN’S PROGRAMS
Year to date 2023, VOZ:
| Program | Broadcast TV | BVOD | All screens |
|---|---|---|---|
| 7NEWS | 1,386,000 | 34,000 | 1,420,000 |
| Farmer Wants A Wife | 1,056,000 | 183,000 | 1,239,000 |
| Home and Away | 992,000 | 147,000 | 1,139,000 |
| Dancing With The Stars | 1,042,000 | 77,000 | 1,119,000 |
| 7NEWS Spotlight: Coronation of King Charles | 1,037,000 | 57,000 | 1,094,000 |
| The 1% Club | 899,000 | 75,000 | 974,000 |
| The Chase Australia | 794,000 | 20,000 | 813,000 |
| Better Homes and Gardens | 736,000 | 17,000 | 752,000 |
| AFL | 746,000 | 0 | 746,000 |
| 7NEWS Spotlight | 505,000 | 27,000 | 532,000 |
| Sunrise | 382,000 | 17,000 | 399,000 |
Seven Chief Content Officer, Entertainment Programming, Angus Ross, said: “We’re thrilled that Seven remains home to Australia’s biggest viewing audience, with our hit news, sport and entertainment content uniting audiences on an unrivalled scale and providing exceptional year- on-year growth in our commercial share.
“New VOZ data confirms Seven is home to the most-viewed content across all screens and has been dominant in Q2, delivering the most-loved shows that connect with audiences right across Australia.
“The best is still to come this year on Seven, including the FIFA Women’s World Cup 2023™, which is set to be the biggest women’s sporting event in history, more Dancing With The Stars,
the TV Week Logie Awards, The Voice, RFDS, SAS Australia, My Kitchen Rules, Big Brother, The 1% Club, the rest of the AFL season, the Brownlow Medal, the AFL Grand Final, Bathurst 1000, cricket, horse racing and much more,” he said.
Seven West Media Chief Revenue Officer, Kurt Burnette, said: “Our audience and growth in Q2 provides our partner brands with unrivalled reach through premium and brand-safe content that is proven to connect with consumers.
“From the heartland to the beating heart of cities across the country, our strategy is to continue to reach Australians across the screens of Seven, every day of the year. Our content is created to drive the national conversation, create emotional connections with audiences, to inspire, challenge and entertain. For brands looking to connect with 17 million engaged viewers a month across the biggest mass cultural moments, the screens of Seven is where the crowd is, and will be, with even more cultural moments to connect with to come in 2023.”
Source: VOZ 5.0 CYTD 23 ( 01/01/23 to 27/06/23), 18-2400, consolidated 7 linear ( 21 - 27 overnight), BVOD av aud when watched 18-2400.