Ratings 2021: Seven Network Audience Report

Seven Network back at #1

#1 in 2021 survey year #1 in demo growth

#1 BVOD in 2021: 7plus

The Seven Network has reclaimed the title of Australia’s #1 television network and achieved the strongest free-to-air commercial audience share growth of any network this year.

Measured across the 2021 television ratings survey year, the Seven Network has the greatest share of total television viewers in Australia – with or without the inclusion of Seven’s record-breaking Olympic Games Tokyo 2020 coverage.

So far across the calendar year – which measures every day of 2021, including the Olympics

Seven is dominant, ranking #1 in total people, 16 to 39s and under 50s.

Seven’s free digital on-demand and streaming service 7plus once again ranks #1 across the calendar year to date, recording more total minutes and live minutes streamed than any other Australian commercial free-to-air BVOD service in 2021.

Across the 2021 survey year (excluding Olympic weeks 31 and 32), Seven was:

#1 in prime time (6pm to midnight) in total people – Seven Network

#1 in 19 of the 38 survey weeks – Seven Network

#1 multichannel in total people – 7mate

#1 multichannel in 25 to 54s and 16 to 39s – 7mate

#1 multichannel group – 7mate, 7two, 7flix

#1 all day (6am to midnight) – Seven Network

Across the 2021 calendar year so far, Seven is:

#1 in prime time in total people, 16 to 39s and under 50s – Seven Network

#1 in prime time in total people and 16 to 39s – Channel 7

#1 in 26 of the 48 calendar weeks – Seven Network

#1 BVOD service – 7plus

#1 multichannel in total people – 7mate

#1 multichannel in 25 to 54s and 16 to 39s – 7mate

#1 multichannel group – 7mate, 7two, 7flix

#1 all day (6am to midnight) – Seven Network

Seven has the most watched shows in Australia:

#1 program – 2021 AFL Grand Final

#1 sporting event – Olympic Games Tokyo 2020

#1 winter sport – AFL

#1 regular series – The Voice

#1 entertainment show – The Voice

#1 news program – 7NEWS (#1 for six years in a row)

#1 breakfast show – Sunrise (#1 for 18 years in a row)

#1 morning show – The Morning Show (#1 for 14 years in a row)

#1 Australian drama – Home and Away

#1 lifestyle show – Better Homes and Gardens

#1 daily quiz show – The Chase Australia

Seven West Media Managing Director and Chief Executive Officer, James Warburton, said: “It’s great to be back at #1. Seven has now won 13 of the past 15 years and our digital offering 7plus is also the #1 BVOD service for the second year in a row.

“I’m extremely proud of the team at Seven. We have momentum, confidence and the shows Australia wants to watch. We are yet to deliver our full programming schedule, as we lost key productions this year due to COVID-19 lockdowns. Despite these setbacks, more people have watched Seven in 2021 than any other network, with or without the Olympics. Bring on 2022. We are just getting started.”

Seven’s Director of Network Programming, Angus Ross, said: “We have had an outstanding year and are thrilled to be back on top. Our continued content-led transformation has delivered record-breaking results, with the Olympic Games Tokyo 2020 and Paralympic Games Tokyo 2020 the biggest digital and broadcast event in Australian history, and The Voice the #1 show of 2021.

“Our successful schedule of exciting new and proven content across television and 7plus has captured more viewers and delivered stronger demo share growth than any other network. Next year promises to take Seven to the next level as we bring Australian audiences more must-watch entertainment, news, sport and two of the world’s biggest events: the Winter Olympics and Commonwealth Games.”

Seven West Media Chief Revenue Officer, Kurt Burnette, said: “Our stellar year has delivered exceptional results for our partners in 2021 and next year will be even bigger. By returning to #1, we’ve proved that no other network has the powerful mix of premium sport, entertainment and news content that brings Australia together and connects with viewers through unmissable moments. Our incredible line-up can’t be matched and Seven is here to stay as Australia’s number one network.”

1 Like



1 Like





OLYMPIC GAMES TOKYO 2020

  • Biggest television and streaming event in Australian history

  • Seven’s broadcast up 71% on Rio 2016 nationally, up 80% in the capital cities

  • Opening Ceremony: 3.7 million total viewers

  • Closing Ceremony: 1.9 million total viewers

  • 21 million Australians watched Seven’s live, free and exclusive coverage across 17 days

In week 32 of the OzTAM calendar year, Seven Network recorded the biggest prime time commercial share (62.7%) for any network in total people and 25 to 54s (63.3%) since OzTAM ratings started in 2001

7plus: Australians watched more than 4.74 billion minutes on 7plus, making it the biggest digital event in Australian history

7plus: On 25 July, 7plus delivered the biggest day of streaming in Australian television history with 376 million minutes, shattering the previous record of 86 million (held by a State of Origin rugby league match day this year) and 10 times more than the biggest day recorded for Rio 2016


1 Like

TOP 20 PROGRAMS OF 2021

Ranked by total TV audience, including Tokyo Olympics

Rank Network Program TV Total (000s)* BVOD (000s) Total (000s)
1 Seven Seven’s AFL: Grand Final: Melbourne v. Western Bulldogs 3,899 197 4,096
2 Seven Tokyo 2020 Olympic Games: Opening Ceremony 3,488 206 3,694
3 Nine NRL Grand Final Day Match 3,300 357 3,656
4 Seven Seven’s AFL: Grand Final: Presentations 3,451 94 3,545
5 Seven Tokyo 2020 Olympic Games: Day 9 Night 2,859 211 3,070
6 Nine State Of Origin Rugby League Qld v NSW First Match 2,758 284 3,042
7 Nine State Of Origin Rugby League Qld v NSW Second Match 2,755 276 3,031
8 Seven Seven’s AFL: Grand Final: On The Ground 2,952 77 3,029
9 Nine NRL Grand Final Day Presentation 2,658 287 2,945
10 Nine The Block Grand Final Winner Announced 2,687 211 2,898
11 Nine State Of Origin Rugby League Qld v NSW Third Match 2,569 266 2,835
12 Seven Tokyo 2020 Olympic Games: Day 12 Night 2,454 168 2,622
13 Seven Tokyo 2020 Olympic Games: Day 8 Night 2,367 163 2,529
14 Seven Tokyo 2020 Olympic Games: Opening Ceremony Late 2,308 140 2,448
15 10 Oprah With Meghan & Harry 1,943 427 2,369
16 Nine Married At First Sight Finale 1,947 407 2,353
17 Nine The Block Grand Final 2,239 108 2,347
18 Seven Tokyo 2020 Olympic Games: Countdown To Opening Ceremony 2,248 91 2,340
19 Seven Tokyo 2020 Olympic Games: Day 2 Night 2,228 110 2,338
20 Seven Tokyo 2020 Olympic Games: Day 9 Evening 2,179 147 2,326

Linear and timeshifted numbers

Ranked by total TV audience, excluding Tokyo Olympics

Rank Network Program TV Total (000s)* BVOD (000s) Total (000s)
1 Seven Seven’s AFL: Grand Final: Melbourne v. Western Bulldogs 3,899 197 4,096
2 Nine NRL Grand Final Day Match 3,300 357 3,656
3 Seven Seven’s AFL: Grand Final: Presentations 3,451 94 3,545
4 Nine State Of Origin Rugby League Qld v NSW First Match 2,758 284 3,042
5 Nine State Of Origin Rugby League Qld v NSW Second Match 2,755 276 3,031
6 Seven Seven’s AFL: Grand Final: On The Ground 2,952 77 3,029
7 Nine NRL Grand Final Day Presentation 2,658 287 2,945
8 Nine The Block Winner Announced 2,687 211 2,898
9 Nine State Of Origin Rugby League Qld v NSW Third Match 2,569 266 2,835
10 10 Oprah With Meghan & Harry 1,943 427 2,369
11 Nine Married At First Sight Finale 1,947 407 2,353
12 Nine The Block Grand Final 2,239 108 2,347
13 Seven The Voice Grand Final Winner Announced 2,112 192 2,304
14 Nine The Voice Launch 2,033 265 2,298
15 Seven 2021 Wimbledon Women’s Final 2,025 101 2,126
16 Seven The Voice Sunday 1,864 250 2,113
17 Seven Hey Hey It’s 50 Years 2,012 93 2,105
18 Seven The Voice Tuesday 1,832 252 2,084
19 Nine The Voice Grand Final 1,989 81 2,070
20 Nine Married At First Sight The Final Dinner Party 1,651 414 2,065
1 Like
Get Connected: Like us on Facebook | Follow us on Twitter