Ratings 2021: Nine Network Audience Report

The 9Network has retained its coveted status as Australia’s No.1 Network with all key demographics

With the conclusion of the 2021 ratings survey period (ex. Olympics) overnight, the 9Network ranks No. 1 with People 25-54, 16-39 and Grocery Shopper + Child.

Nine’s primary channel is also Australia’s No. 1 with all key demographics, as well as with Total People across the ratings survey period (ex. Olympics).

Across the calendar year (ex. Olympics), the 9Network and Nine’s primary channel rank No. 1 with those key demographics. And Nine’s primary channel also ranks No. 1 with Total People across the calendar year (ex. Olympics).

As BVOD becomes an increasingly integral part of Nine’s business, we can report today that 9Now is Australia’s No. 1 commercial BVOD service.

9Now leads in share across Live, VOD and combined. In calendar year 2021 (ex. Olympics), 9Now currently has a share of 46.4% across Live + VOD, while the platform also leads in Live share (49.2%) and VOD share (44.7%) share.

Michael Healy, Nine’s Director of Television, said: “I couldn’t be prouder of the achievements of the Nine team in delivering a slate that has reaffirmed our leadership position across both linear and digital. Once again, our shows have dominated the key demographics as well as the national conversation throughout the year. Channel 9 is also the number one channel in Total People (ex. Olympics). We’re extremely proud of our shows and have worked with our production partners to deliver content that has engaged, informed and entertained us throughout another challenging year.”

Michael Stephenson, Nine’s Chief Sales Officer, said: “Nine is number one again in the thing that matters most - the demographics that advertisers buy. When you remove the Olympics, Nine is number one in 25-54s, 16-39s, and grocery shoppers with children. We have had a strategy which is focused on delivering the audiences that our clients buy. That is what we have done again this year and what we will do again in 2022.”

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Linear Television – Network commercial shares

6pm to midnight - 2021 calendar year (ex. Olympics)










Edited to correct table name error.

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Nine has the biggest shows in Australia

No.1 new reality television series – Beauty and the Geek

No.2 new reality television series – Celebrity Apprentice Australia

No.1 reality television special – Married at First Sight -Grand Reunion

No.2 reality television series – Married at First Sight

No. 2 regular non-sports series – Married at First Sight

No.3 reality television series – The Block

No.1 light entertainment series – Lego Masters

No.3 light entertainment series – Travel Guides

No.2 new light entertainment series – Parental Guidance

No.1 health & medical documentary series – Paramedics

No.1 current affairs program – A Current Affair

No.1 weekly commercial free-to-air current affairs program – 60 Minutes

No.2 regular sports event – NRL Grand Final

No.3-5 regular sports event – State of Origin I, II, III

No.1 summer sports event – Australian Open Men’s Final

TOP REGULAR SPORT EVENTS: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Agg Mkts), 01/01/21- 23/11/21, FTA primary & multi channels + affils, AUD (ranked on Metro + Regional), Genre: Sports/Special Sports Event/Other Sports Event, excludes “TOKYO 2020”/PRESENTATION/ON THE GROUND/PRE MATCH/POST MATCH/ENTERTAINMENT/TEA/MOUNTING YEAR/PRE GAME/POST GAME/ENCORE/RPT/(R), Total People, consolidated 28 data (as at 24/11/21)
REALITY TELEVISION SERIES: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21), Genre: Reality Television, Programs grouped based on primary description- excludes: encore/rpt/r/masterclass/M-, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional)
LIGHT ENTERTAINMENT SERIES: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21) Genre: Light Entertainment, Programs grouped based on primary description- excludes: encore/rpt/r/celebrity special/record breakers/masterclass/kids special/road to glory/M-, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional)
MEDICAL DOCUMENTARY: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21), Genre: Documentary/Health & Medical, Programs grouped on name- excludes: encore/rpt/r, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional)
NEWS : OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21), Genre: News/Current Affairs, Programs grouped on name- excludes: encore/rpt/r, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional)
OVERALL NON SPORT PROGRAM: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Aggregate Markets), 01/01/21-23/11/21 consolidated 28 data (at 24/11/21), excludes Genre: Sports Event/Special Sports Event/Other Sports, Programs grouped on name- excludes: encore/rpt/r/M-/Holey Moley Australia -Celebrity Special & Kids Special & Road to Glory/ANW -Record Breakers/Masterchef Australia -Masterclass/Love Island Australia Afterparty/Saving Candice-Late/60 Minutes-Late, Total Individuals, FTA Primary & Multi Channels, AUD (ranked on Metro + Regional), event count 1+





Source: OzTam Metro + Regional Data, Total People, Overnight + Timeshift to 28 for First Run Episodes, Consolidated 28 for Encore Episodes, ‘Married at First Sight,’ 22/02/21-18/04/21, ‘Lego Masters,’ 19/04/21-17/05/21, ‘Australian Ninja Warrior,’ 20/06/21-06/07/21, ‘The Block,’ 08/08/21-07/11/21, ‘Parental Guidance,’ 01/11/21-16/11/21, ‘Beauty & The Geek,’ 11/07/21-03/08/21, ‘Celebrity Apprentice Australia,’ 23/05/21-15/06/21, ‘Under Investigation,’ 01/03/21-27/09/21, ‘Travel Guides -Special,’ 26/01/21-03/02/21, ‘Paramedics,’ 06/10/21-21/10/21 excludes “rpts”, ‘Emergency,’ 11/03/21-17/11/21 excludes “rpts”, ‘The Weakest Link,’ 25/05/21-05/10/21, ‘The Hundred with Andy Lee,’ 10/08/21-28/09/21, ‘Hot Seat,’ 01/01/21-24/11/21, ‘2021 Australian Open D14 -Men’s Final,’ 21/02/21, ‘State of Origin Rugby League QLD v NSW 1st -Match,’ 09/06/21, ‘NRL Grand Final Day -Match,’ 03/10/21, ‘Nine News Hours,’ = ‘Nine News,’ ‘Nine News 6:30,’ ‘Nine News Saturday,’ ‘Nine News Sunday,’ 01/01/21-24/11/21,’ A Current Affair,’ 01/01/21-24/11/21, ‘Today,’ 01/01/21-24/11/21, ‘Today Extra,’ 01/01/21-24/11/21, ‘60 Minutes,’ + ‘60 Minutes -Summer,’ 03/01/21-21/11/21.

BVOD: OzTAM Live + VOD VPM, Con28, Married at First Sight (22/2/21 – 18-4/21), Lego Masters (19/4/21 – 17/5/21), Australian Ninja Warrior (20/6/21 – 6/7/21), Under Investigation (1/3/21 – 5/4/21 & 23/8/21 – 27/9/21), Celebrity Apprentice (23/5/21 – 15/6/21), Beauty and the Geek (11/7/21 – 3/8/21), The Block (8/8/21 – 7/11/21), Parental Guidance (1/11/21 – 16/11/21), Travel Guides Special (26/1/21 – 3/2/21), Paramedics (11/8/21 – 21/10/21), Emergency (24/5/21 – 21/6/21), The Weakest Link (25/5/21 – 27/7/21), The Hundred (10/8/21 – 28/9/21), 60 Minutes (31/1/21 – 21/11/21, includes coviewing on connected tv devices); OzTAM Live VPM, Con28, Millionaire Hot Seat (1/1/21 – 23/11/21), AO Men’s Final (21/2/21), Game 1 State of Origin (9/6/21), NRL Grand Final (3/10/21), 9News (1/1/21 – 23/11/21), A Current Affair (1/1/21 – 23/11/21), Today (1/1/21 – 23/11/21), Today Extra (18/1/21 – 23/11/21), includes coviewing on connected tv devices.

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Top 20 Entertainment Programs of 2021 Total People

RANK PROGRAM CHANNEL COMBINED METRO REGIONAL
1 THE BLOCK -WINNER ANNOUNCED Nine+Affils 2,659,000 1,907,000 752,000
2 THE BLOCK -GRAND FINAL Nine+Affils 2,217,000 1,608,000 609,000
3 THE VOICE - GRAND FINAL WINNER ANNOUNCED Seven+Affils 2,139,000 1,463,000 676,000
4 THE VOICE - LAUNCH Seven+Affils 2,060,000 1,439,000 620,000
5 HEY HEY WE’RE 50 Seven+Affils 2,055,000 1,355,000 699,000
6 THE VOICE - GRAND FINAL Seven+Affils 2,011,000 1,371,000 640,000
7 MARRIED AT FIRST SIGHT -FINALE Nine+Affils 1,945,000 1,490,000 455,000
8 OPRAH WITH MEGHAN & HARRY 10+Affils 1,941,000 1,496,000 445,000
9 THE VOICE - SUN Seven+Affils 1,876,000 1,291,000 585,000
10 THE VOICE - TUE Seven+Affils 1,862,000 1,281,000 581,000
11 THE VOICE - MON Seven+Affils 1,798,000 1,230,000 569,000
12 HOLEY MOLEY AUSTRALIA - LAUNCH Seven+Affils 1,673,000 1,102,000 570,000
13 MARRIED AT FIRST SIGHT -THE FINAL DINNER PARTY Nine+Affils 1,657,000 1,263,000 393,000
14 LEGO MASTERS -WINNER ANNOUNCED Nine+Affils 1,582,000 1,176,000 406,000
15 MARRIED AT FIRST SIGHT -SUN Nine+Affils 1,525,000 1,167,000 358,000
16 FARMER WANTS A WIFE - FINALE Seven+Affils 1,518,000 932,000 586,000
17 MARRIED AT FIRST SIGHT -MON Nine+Affils 1,496,000 1,139,000 357,000
18 MARRIED AT FIRST SIGHT -WED Nine+Affils 1,486,000 1,130,000 356,000
19 I’M A CELEBRITY…GET ME OUT OF HERE! - OPENING NIGHT 10+Affils 1,479,000 1,106,000 374,000
20 FARMER WANTS A WIFE - REUNION Seven+Affils 1,476,000 909,000 568,000

TOP NON-SPORT (ENTERTAINMENT) PROGRAMS: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Agg Mkts), 01/01/21- 23/11/21, FTA primary & multi channels + affils, AUD (ranked on Met+Reg), Excludes Genre: Sports/Special Sports Event/Other Sports Event, excl “ENCORE” “RPT” “(R)” “SEVEN NEWS -SUN” “SEVEN NEWS” “SEVEN NEWS AT 6.30”, Total People, consolidated 28 data (as at 24/11/21)

Top 20 Regular Sports Programs of 2021 Total People

RANK PROGRAM CHANNEL COMBINED METRO
1 SEVEN’S AFL: GRAND FINAL: MELBOURNE V WESTERN BULLDOGS Seven+Affils 3,968,000 3,051,000
2 NRL GRAND FINAL DAY -MATCH Nine+Affils 3,246,000 2,206,000
3 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 1ST -MATCH Nine+Affils 2,741,000 1,933,000
4 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 2ND -MATCH Nine+Affils 2,722,000 1,873,000
5 STATE OF ORIGIN RUGBY LEAGUE NSW V QLD 3RD -MATCH Nine+Affils 2,535,000 1,742,000
6 2021 WIMBLEDON D12 -WOMEN’S FINAL -BARTY V PLISKOVA Nine+Affils 2,064,000 1,547,000
7 MELBOURNE CUP CARNIVAL: MELBOURNE CUP-RACE 10+Affils 1,700,000 1,213,000
8 2021 AUSTRALIAN OPEN D14 -MEN’S FINAL Nine+Affils 1,550,000 1,173,000
9 2021 AUSTRALIAN OPEN D5 -NIGHT SESSION 2 Nine+Affils 1,426,000 1,103,000
10 SEVEN’S CRICKET: THIRD TEST - AUSTRALIA V INDIA D4 S3 Seven+Affils 1,246,000 829,000
11 RUGBY LEAGUE FINAL SERIES PF2 Nine+Affils 1,229,000 814,000
12 2021 AUSTRALIAN OPEN D8 -NIGHT Nine+Affils 1,211,000 879,000
13 SEVEN’S CRICKET: THIRD TEST - AUSTRALIA V INDIA D3 S3 Seven+Affils 1,174,000 794,000
14 SEVEN’S CRICKET: THIRD TEST - AUSTRALIA V INDIA D5 S3 Seven+Affils 1,169,000 793,000
15 SEVEN’S CRICKET: FOURTH TEST - AUSTRALIA V INDIA D3 S3 Seven+Affils 1,156,000 764,000
16 SEVEN’S CRICKET: THIRD TEST - AUSTRALIA V INDIA D4 S2 Seven+Affils 1,154,000 764,000
17 2021 AUSTRALIAN OPEN D13 -WOMEN’S FINAL Nine+Affils 1,147,000 853,000
18 2021 AUSTRALIAN OPEN D5 -NIGHT Nine+Affils 1,129,000 871,000
19 SEVEN’S CRICKET: FOURTH TEST - AUSTRALIA V INDIA D5 S3 Seven+Affils 1,114,000 734,000
20 2021 AUSTRALIAN OPEN D6 -NIGHT Nine+Affils 1,059,000 764,000

Top 20 Entertainment Programs of 2021 25-54

RANK PROGRAM CHANNEL COMBINED METRO REGIONAL
1 THE BLOCK -WINNER ANNOUNCED Nine+Affils 1,153,000 862,000 292,000
2 THE BLOCK -GRAND FINAL Nine+Affils 960,000 717,000 244,000
3 MARRIED AT FIRST SIGHT -FINALE Nine+Affils 919,000 718,000 201,000
4 OPRAH WITH MEGHAN & HARRY 10+Affils 852,000 698,000 154,000
5 MARRIED AT FIRST SIGHT -THE FINAL DINNER PARTY Nine+Affils 784,000 610,000 175,000
6 MARRIED AT FIRST SIGHT -LAUNCH Nine+Affils 751,000 592,000 159,000
7 MARRIED AT FIRST SIGHT -SUN Nine+Affils 739,000 583,000 156,000
8 MARRIED AT FIRST SIGHT -MON Nine+Affils 737,000 580,000 157,000
9 MARRIED AT FIRST SIGHT -TUE Nine+Affils 731,000 579,000 152,000
10 MARRIED AT FIRST SIGHT -WED Nine+Affils 728,000 567,000 161,000
11 THE VOICE - LAUNCH Seven+Affils 726,000 525,000 201,000
12 LEGO MASTERS -WINNER ANNOUNCED Nine+Affils 722,000 554,000 167,000
13 LEGO MASTERS -LAUNCH Nine+Affils 710,000 539,000 171,000
14 HOLEY MOLEY AUSTRALIA - LAUNCH Seven+Affils 693,000 471,000 222,000
15 I’M A CELEBRITY…GET ME OUT OF HERE! - OPENING NIGHT 10+Affils 686,000 521,000 166,000
16 THE BLOCK -SUN Nine+Affils 686,000 514,000 172,000
17 THE VOICE - GRAND FINAL WINNER ANNOUNCED Seven+Affils 671,000 480,000 191,000
18 LEGO MASTERS -FINALE Nine+Affils 671,000 515,000 156,000
19 THE VOICE - TUE Seven+Affils 662,000 474,000 188,000
20 AUSTRALIAN SURVIVOR GRAND FINALE - THE WINNER ANNOUNCED 10+Affils 661,000 536,000 124,000

Top 20 Regular Sports Programs of 2021 25-54

RANK PROGRAM CHANNEL COMBINED METRO REGIONAL
1 SEVEN’S AFL: GRAND FINAL: MELBOURNE V WESTERN BULLDOGS Seven+Affils 1,703,000 1,363,000 340,000
2 NRL GRAND FINAL DAY -MATCH Nine+Affils 1,375,000 1,006,000 368,000
3 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 1ST -MATCH Nine+Affils 1,236,000 933,000 302,000
4 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 2ND -MATCH Nine+Affils 1,210,000 879,000 331,000
5 STATE OF ORIGIN RUGBY LEAGUE NSW V QLD 3RD -MATCH Nine+Affils 1,095,000 798,000 296,000
6 2021 WIMBLEDON D12 -WOMEN’S FINAL -BARTY V PLISKOVA Nine+Affils 736,000 575,000 161,000
7 2021 AUSTRALIAN OPEN D5 -NIGHT SESSION 2 Nine+Affils 547,000 448,000 99,000
8 2021 AUSTRALIAN OPEN D14 -MEN’S FINAL Nine+Affils 546,000 451,000 95,000
9 MELBOURNE CUP CARNIVAL: MELBOURNE CUP-RACE 10+Affils 512,000 393,000 119,000
10 RUGBY LEAGUE FINAL SERIES PF2 Nine+Affils 480,000 342,000 138,000
11 2021 BROWNLOW MEDAL Seven+Affils 414,000 335,000 79,000
12 SEVEN’S CRICKET: THIRD TEST - AUSTRALIA V INDIA D4 S3 Seven+Affils 413,000 285,000 128,000
13 2021 AUSTRALIAN OPEN D5 -NIGHT Nine+Affils 405,000 332,000 73,000
14 RUGBY LEAGUE FINAL SERIES SF2 Nine+Affils 404,000 285,000 119,000
15 SEVEN’S AFL: SATURDAY NIGHT FOOTBALL FINALS Seven+Affils 397,000 320,000 77,000
16 RUGBY LEAGUE FINAL SERIES PF1 Nine+Affils 392,000 280,000 111,000
17 SEVEN’S CRICKET: THIRD TEST - AUSTRALIA V INDIA D3 S3 Seven+Affils 382,000 255,000 128,000
18 SEVEN’S CRICKET: FOURTH TEST - AUSTRALIA V INDIA D3 S3 Seven+Affils 380,000 265,000 115,000
19 SEVEN’S CRICKET: THIRD TEST - AUSTRALIA V INDIA D4 S2 Seven+Affils 378,000 261,000 117,000
20 RUGBY LEAGUE FINAL SERIES SF1 Nine+Affils 371,000 261,000 110,000

Top 20 Entertainment Programs of 2021 16-39

RANK PROGRAM CHANNEL COMBINED METRO REGIONAL
1 THE BLOCK -WINNER ANNOUNCED Nine+Affils 567,000 438,000 129,000
2 THE BLOCK -GRAND FINAL Nine+Affils 469,000 356,000 112,000
3 OPRAH WITH MEGHAN & HARRY 10+Affils 459,000 382,000 77,000
4 MARRIED AT FIRST SIGHT -FINALE Nine+Affils 445,000 348,000 97,000
5 MARRIED AT FIRST SIGHT -LAUNCH Nine+Affils 410,000 318,000 92,000
6 AUSTRALIAN SURVIVOR GRAND FINALE - THE WINNER ANNOUNCED 10+Affils 392,000 337,000 55,000
7 MARRIED AT FIRST SIGHT -THE FINAL DINNER PARTY Nine+Affils 387,000 302,000 85,000
8 MARRIED AT FIRST SIGHT -SUN Nine+Affils 371,000 302,000 69,000
9 MARRIED AT FIRST SIGHT -TUE Nine+Affils 371,000 302,000 68,000
10 MARRIED AT FIRST SIGHT -MON Nine+Affils 370,000 298,000 72,000
11 MARRIED AT FIRST SIGHT -WED Nine+Affils 367,000 294,000 73,000
12 MARRIED AT FIRST SIGHT -GRAND REUNION -SUN Nine+Affils 354,000 292,000 62,000
13 LEGO MASTERS -LAUNCH Nine+Affils 351,000 263,000 87,000
14 AUSTRALIAN SURVIVOR - LAUNCH 10+Affils 344,000 293,000 50,000
15 HOLEY MOLEY AUSTRALIA - LAUNCH Seven+Affils 332,000 235,000 97,000
16 AUSTRALIAN SURVIVOR GRAND FINALE 10+Affils 331,000 290,000 42,000
17 THE VOICE - LAUNCH Seven+Affils 331,000 258,000 72,000
18 THE BLOCK -SUN Nine+Affils 330,000 255,000 75,000
19 MARRIED AT FIRST SIGHT -GRAND REUNION -MON Nine+Affils 330,000 271,000 59,000
20 LEGO MASTERS -WINNER ANNOUNCED Nine+Affils 329,000 247,000 82,000

Top 20 Regular Sports Programs of 2021 16-39

RANK PROGRAM CHANNEL COMBINED METRO
1 SEVEN’S AFL: GRAND FINAL: MELBOURNE V WESTERN BULLDOGS Seven+Affils 1,026,000 855,000
2 NRL GRAND FINAL DAY -MATCH Nine+Affils 796,000 590,000
3 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 1ST -MATCH Nine+Affils 787,000 606,000
4 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 2ND -MATCH Nine+Affils 745,000 561,000
5 STATE OF ORIGIN RUGBY LEAGUE NSW V QLD 3RD -MATCH Nine+Affils 667,000 521,000
6 2021 AUSTRALIAN OPEN D14 -MEN’S FINAL Nine+Affils 333,000 281,000
7 2021 AUSTRALIAN OPEN D5 -NIGHT SESSION 2 Nine+Affils 326,000 271,000
8 2021 WIMBLEDON D12 -WOMEN’S FINAL -BARTY V PLISKOVA Nine+Affils 305,000 252,000
9 2021 BROWNLOW MEDAL Seven+Affils 261,000 222,000
10 RUGBY LEAGUE FINAL SERIES PF2 Nine+Affils 253,000 184,000
11 SEVEN’S AFL: SATURDAY NIGHT FOOTBALL FINALS Seven+Affils 245,000 206,000
12 MELBOURNE CUP CARNIVAL: MELBOURNE CUP-RACE 10+Affils 236,000 182,000
13 2021 AUSTRALIAN OPEN D5 -NIGHT Nine+Affils 229,000 195,000
14 SEVEN’S AFL: FRIDAY NIGHT FOOTBALL FINALS Seven+Affils 217,000 192,000
15 SEVEN’S CRICKET: THIRD TEST - AUSTRALIA V INDIA D4 S3 Seven+Affils 215,000 158,000
16 2021 AUSTRALIAN OPEN D8 -NIGHT Nine+Affils 210,000 168,000
17 RUGBY LEAGUE FINAL SERIES SF2 Nine+Affils 210,000 148,000
18 SEVEN’S AFL: SUNDAY AFTERNOON FOOTBALL FINALS Seven+Affils 209,000 185,000
19 RUGBY LEAGUE FINAL SERIES PF1 Nine+Affils 209,000 147,000
20 2021 AUSTRALIAN OPEN D10 -NIGHT Nine+Affils 204,000 168,000

Top 20 Entertainment Programs of 2021 Grocery Shopper + Child

RANK PROGRAM CHANNEL COMBINED METRO
1 THE BLOCK -WINNER ANNOUNCED Nine+Affils 593,000 454,000
2 THE BLOCK -GRAND FINAL Nine+Affils 489,000 382,000
3 MARRIED AT FIRST SIGHT -FINALE Nine+Affils 432,000 355,000
4 THE VOICE - LAUNCH Seven+Affils 432,000 314,000
5 LEGO MASTERS -WINNER ANNOUNCED Nine+Affils 398,000 311,000
6 THE VOICE - TUE Seven+Affils 392,000 291,000
7 THE VOICE - GRAND FINAL WINNER ANNOUNCED Seven+Affils 392,000 286,000
8 LEGO MASTERS -LAUNCH Nine+Affils 385,000 302,000
9 MARRIED AT FIRST SIGHT -THE FINAL DINNER PARTY Nine+Affils 379,000 311,000
10 MARRIED AT FIRST SIGHT -LAUNCH Nine+Affils 378,000 306,000
11 LEGO MASTERS -FINALE Nine+Affils 377,000 294,000
12 THE VOICE - MON Seven+Affils 376,000 279,000
13 THE VOICE - SUN Seven+Affils 375,000 276,000
14 OPRAH WITH MEGHAN & HARRY 10+Affils 374,000 312,000
15 THE VOICE - GRAND FINAL Seven+Affils 368,000 267,000
16 HOLEY MOLEY AUSTRALIA - LAUNCH Seven+Affils 363,000 254,000
17 MARRIED AT FIRST SIGHT -MON Nine+Affils 358,000 290,000
18 LEGO MASTERS -WED Nine+Affils 357,000 283,000
19 MARRIED AT FIRST SIGHT -SUN Nine+Affils 355,000 293,000
20 MARRIED AT FIRST SIGHT -WED Nine+Affils 354,000 288,000

Top 20 Regular Sports Programs of 2021 Grocery Shopper + Child

RANK PROGRAM CHANNEL COMBINED METRO
1 SEVEN’S AFL: GRAND FINAL: MELBOURNE V WESTERN BULLDOGS Seven+Affils 790,000 631,000
2 NRL GRAND FINAL DAY -MATCH Nine+Affils 645,000 460,000
3 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 2ND -MATCH Nine+Affils 574,000 423,000
4 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 1ST -MATCH Nine+Affils 569,000 424,000
5 STATE OF ORIGIN RUGBY LEAGUE NSW V QLD 3RD -MATCH Nine+Affils 527,000 386,000
6 2021 WIMBLEDON D12 -WOMEN’S FINAL -BARTY V PLISKOVA Nine+Affils 350,000 291,000
7 2021 AUSTRALIAN OPEN D5 -NIGHT SESSION 2 Nine+Affils 263,000 223,000
8 MELBOURNE CUP CARNIVAL: MELBOURNE CUP-RACE 10+Affils 245,000 188,000
9 2021 AUSTRALIAN OPEN D14 -MEN’S FINAL Nine+Affils 228,000 193,000
10 2021 BROWNLOW MEDAL Seven+Affils 205,000 167,000
11 RUGBY LEAGUE FINAL SERIES PF2 Nine+Affils 200,000 144,000
12 RUGBY LEAGUE FINAL SERIES PF1 Nine+Affils 196,000 137,000
13 2021 AUSTRALIAN OPEN D5 -NIGHT Nine+Affils 194,000 168,000
14 RUGBY LEAGUE FINAL SERIES SF2 Nine+Affils 181,000 134,000
15 RUGBY LEAGUE FINAL SERIES SF1 Nine+Affils 174,000 123,000
16 SEVEN’S AFL: SATURDAY NIGHT FOOTBALL FINALS Seven+Affils 174,000 143,000
17 SEVEN’S CRICKET: THIRD TEST - AUSTRALIA V INDIA D4 S3 Seven+Affils 168,000 120,000
18 RUGBY LEAGUE FINAL SERIES QF2 Nine+Affils 167,000 114,000
19 2021 AUSTRALIAN OPEN D13 -WOMEN’S FINAL Nine+Affils 165,000 137,000
20 RUGBY LEAGUE FINAL SERIES QF1 Nine+Affils 163,000 115,000

TOP NON-SPORT (ENTERTAINMENT) PROGRAMS: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Agg Mkts), 01/01/21- 23/11/21, FTA primary & multi channels + affils, AUD (ranked on Met+Reg), Excludes Genre: Sports/Special Sports Event/Other Sports Event, excl “ENCORE” “RPT” “(R)”, Total People/Ppl 25-54/Ppl 16-39/GS+CH, consolidated 28 data (as at 24/11/21)

TOP REGULAR SPORT EVENTS: OzTAM Metro (5 City Metro) & Regional TAM Regional (Combined Agg Mkts), 01/01/21- 23/11/21, FTA primary & multi channels + affils, AUD (ranked on Met+Reg), Genre: Sports/Special Sports Event/Other Sports Event, excludes “TOKYO 2020”/PRESENTATION/ON THE GROUND/PRE MATCH/POST MATCH/ENTERTAINMENT/TEA/MOUNTING YEAR/PRE GAME/POST GAME/ENCORE/RPT/(R), Total People, consolidated 28 data (as at 24/11/21)

Top 10 Series 2021 (VOD VPM Minutes)

RANK​ SERIES NAME​ PLATFORM​ VOD MINUTES​
1​ Married at First Sight Season 8​ 9Now​ 905,285,000 ​
2​ The Block Season 17​ 9Now​ 474,371,000 ​
3​ Love Island UK Season 7​ 9Now​ 399,889,000 ​
4​ The Handmaid’s Tale​ Season 4 SBS​ 365,009,000 ​
5​ Masterchef​ Season 13 10 Play ​ 361,328,000 ​
6​ Love Island Australia Season 3 9Now 356,656,000
7​ Home and Away Season 34 7Plus 329,479,000 ​
8​ Big Brother Australia Season 2 7plus​ ​325,491,000
9​ Home and Away​ Season 33 7plus​ 311,492,000 ​
10​ The Bold and the Beautiful Fast-Tracked​ Season 35 10 Play​ 274,068,000

Top 9Now Series (VOD VPM Minutes)

RANK​ SERIES NAME​ PLATFORM​ VOD MINUTES​
1​ Married at First Sight Season 8​ 9Now​ 906,283,000
2​ Love Island UK Season 7 9Now​ 568,100,000
3​ The Block Season 17 9Now​ 476,245,000
4​ Love Island Australia Season 3 9Now​ 356,656,000 ​
5​ Lego Masters Season 3 9Now​ 157,472,000 ​
6​ Beauty and the Geek Season 1 9Now​ 124,475,000 ​
7​ New Amsterdam Season 3 9Now​ 101,629,000
8​ Celebrity Apprentice Season 1 9Now​ 92,375,000 ​
9​ Everwood Season 1 9Now​ 79,848,000 ​
10​ Travel Guides 2021 9Now​ 78,882,000

Source: OzTAM VOD VPM, 1 January 2021 – 27 November 2021. Metric: Minutes (VOD). Media Duration 10+mins. Includes coviewing on Connected TV. 9Now Only.

Top 10 Live Streamed Programs YTD

RANK​ PRIMARY DESCRIPTION​ SECONDARY DESCRIPTION​ PLATFORM​ LIVE BVOD AUDIENCE​
1​ NRL GRAND FINAL DAY -MATCH​ NRL GRAND FINAL -PENRITH PANTHERS V SOUTH SYDNEY RABBITOHS​ NINE​ 363,000​
2​ NRL GRAND FINAL DAY -PRESENTATION​ NRL GRAND FINAL PRESENTATION​ NINE​ 291,000​
3​ STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 1ST -MATCH​ QUEENSLAND V NEW SOUTH WALES -TOWNSVILLE​ NINE​ 280,000​
4​ STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 2ND -MATCH​ QUEENSLAND V NEW SOUTH WALES -BRISBANE​ NINE​ 275,000​
5​ STATE OF ORIGIN RUGBY LEAGUE NSW V QLD 3RD -MATCH​ QUEENSLAND V NEW SOUTH WALES -GOLD COAST​ NINE​ 266,000​
6​ MELBOURNE CUP CARNIVAL: MELBOURNE CUP-RACE​ MELBOURNE CUP-RACE​ TEN​ 175,000​
7​ AFL​ GRAND FINAL: MELBOURNE V WESTERN BULLDOGS​ SEVEN​ 165,000​
8​ THE BLOCK -WINNER ANNOUNCED​ EPISODE 50 -THE AUCTION​ NINE​ 124,000​
9​ NRL GRAND FINAL DAY -ENTERTAINMENT​ NRL PRE-MATCH ENTERTAINMENT​ NINE​ 122,000​
10​ STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 1ST -PRE MATCH​ QUEENSLAND V NEW SOUTH WALES -TOWNSVILLE​ NINE​ 112,000​

OzTAM Live VPM, 1 January 2021 – 27 November 2021 (excluding 23/7/2021 – 8/8/2021). BVOD Audience, duration 10+ Minutes, including coviewing on Connected TV.

1 Like

Amazing results. Great win for the network!

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