Ratings 2019: Nine: Australia's number one TV Network

Tags: #<Tag:0x00007f6b46808d70>

The Nine network won the 2019 ratings year in total people for the first time since 2006. The network also won all key demographic groups and secures the number one primary channel.

The following information provided by Nine. Note that the network shares quoted are for consolidated-28 days where available and in some cases “exclude Commonwealth Games”.

No. 1 Network All Key Demographics

  • No. 1 Network Total People
  • No. 1 Primary Channel All Key Demographics and Total People
  • No. 1 Commercial Free-to-air BVOD: 9Now
  • No. 1 Overall Program: State of Origin Game 1
  • No. 1 Overall Regular Program: Married at First Sight
  • No. 1 New Program: LEGO Masters
  • No. 1 & No. 2 Reality Series: Married at First Sight & The Block
  • No. 1 & No. 2 & No. 3 Light Entertainment Series: Lego Masters, Australian Ninja Warrior & The Voice
  • No. 1 Comedy Program: Hamish & Andy’s “Perfect” Holiday
  • No. 1 Sports Program: State of Origin
  • No. 1 Weekly Public Affairs Program: 60 Minutes
  • No. 1 Daily Public Affairs Program: A Current Affair
  • No. 1 Multichannel Program: The Ashes (4th Test, Day 5, Session 1)

With the official ratings survey period wrapping up overnight, Nine is celebrating its best ratings share performance of all time.

Key to the network’s success is a year-round schedule of premium Australian content that has once again delivered proven consistency of audience across all advertiser-preferred demographics.

It is this reliable slate of family-friendly programming that sees Nine crowned Australia’s No. 1 network for 2019 with the demographics most highly sought after – People 25-54, People 16-39 and Grocery Shoppers with Children.

Nine’s primary channel also ranks as Australia’s most watched channel in 2019 with all key demographics.

Furthermore, Nine also secured the greatest number of viewers (Total People) for both its primary channel and network share.

Nine can also lay claim to the highest rating program of the year, with the first State of Origin game between NSW and Queensland securing a national linear broadcast average audience of 3.230 million viewers (Metro: 2.192 million/Regional: 1.038 million).

Michael Healy, Director of Television for Nine, said: “We are immensely proud to have had not only our best year in OzTAM history, but also to have once again delivered on the audience we program our content for: the key demographics of 25-54s, 16-39s and Grocery Shoppers with Child.

“2019 has seen us consistently deliver with the biggest shows of the year, be it a powerhouse like Married at First Sight , the breakout new hit show of 2019 in LEGO Masters , or audiences favourites like The Voice , Australian Ninja Warrior and The Block , which have all deeply resonated with audiences across TV and also on 9Now.”

Michael Stephenson, Chief Sales Officer for Nine, said: “Four years ago we made the strategic decision to focus on the thing that matters most to advertisers – the key demographics. We are pleased to have won another year in the key demographics, driven by the most consistent slate of premium content that engages millions of Australians every week, across every platform.”

Nine’s spectacular year began with the Australian Open , signalling the biggest ever shake- up in sports broadcast rights in this country. The prestigious event delivered two weeks of consistently high audiences and gave Nine a flying start to the year.

The men’s final, in which Novak Djokovic defeated Rafael Nadal in straight sets, secured a national linear broadcast average audience of 2.368 million (Metro: 1.739 million/Regional: 630,000).

The women’s final, in which Naomi Osaka defeated Petra Kvitova, attracted a national linear broadcast average audience of 1.604 million (Metro: 1.179 million/Regional: 426,000). This represented an 11.5% increase on the average Total People audience that tuned in to the women’s final of the 2018 Australian Open. With People 25-54, the average audience was up by 20.2% on 2018, and with People 16-39 the average audience was up by 31.9%.

The Australian Open provided the perfect launch pad for Nine’s ratings year, which saw each of our 7.30pm tentpole programs dominate their timeslots. It is these proven pillars of consistency that have driven Nine’s success across the entire year.

MARRIED AT FIRST SIGHT

For the second year in a row MAFS has cemented its place as Australia’s No.1 series. No other show on television dominates the national conversation the way MAFS does.

MAFS secured a national linear broadcast average audience of 1.948 million viewers per episode (Metro: 1.457 million/Regional: 491,000). The finale culminated with a national linear broadcast average audience of 2.798 million viewers (Metro: 2.110 million/Regional: 688,000), making it the No. 1 non-sports program of 2019.

Throughout this season the program also delivered impressive television audience growth for Nine, particularly in the key demographics of People 25-54.

Average Audience P25-54 P16-39 Grocery Shopper + Child Total Individuals
2018 957,000 573,000 456,000 1,855,000
2019 1,005,000 575,000 466,000 1,948,000
Change +5.02% +0.42% +2.35% +5.01%

Source: OzTAM 5CM & Regional TAM Regional Agg (incl. WA), Consolidated 28, Married at First Sight ex encores, Season 6 (28/01/2019- 8/04/2019); Married at First Sight, Season 5 (29/01/2018 - 21/03/2018), Average Audience, Total Individuals/P25-54/P16-39/GS+Child

Compared with last year, Season 6 is well ahead in terms of performance across digital, increasing significantly across all key VPM metrics.

Series VPM LIVE VPM VOD VPM Total Minutes Total Stream Starts
2018 10,000 240,000 510,261,000 13,054,000
2019 32,000 352,000 955,719,000 26,653,000
Change +69% +32% +47% +51%

Source: OzTAM Live + VOD VPM, Consolidated 28 Day to Midnight, Married at First Sight, Season 6 (28/01/2019 - 8/04/2019); Married at First Sight, Season 5 (29/01/2018 - 21/03/2018), Duration: 15min+

Its cross-platform average audience came in at more than 2.5 million viewers per episode (across overnight, time-shifted viewing and VPM streaming on 9Now), representing a 10% Total Viewing increase on 2018.

Overnight Time Shift to 28 Encores Live VPM VPM Total Viewing
2018 1,697,000 158,000 261,000 10,000 240,000 2,366,000
2019 1,780,000 159,000 269,000 32,000 352,000 2,592,000
Change +5% +1% +3% +220% +47% +10%

Source: OzTAM (5 City Metro) & Regional TAM (Combined Agg. Mkts), Overnight/Time Shift to 28/Consolidated 28 (encores only), 28/01/19-08/04/19 & 29/01/18-29/03/18 “Married at First Sight” AUD & Total AUD (encores) - last consolidated as at 27/11/19. OzTAM Live + VOD VPM, Consolidated 28 Day to Midnight, Married at First Sight, Season 6 (28/01/2019 - 8/04/2019); Married at First Sight, Season 5 (29/01/2018 - 21/03/2018), Duration: 15min+

LEGO MASTERS

LEGO Masters burst onto our screens in 2019 and quickly established itself as the breakout, smash-hit new program of the year. A fresh, dynamic and energetic format, LEGO Masters was a game-changer in free-to-air television.

With a national linear broadcast average audience of 1.894 million viewers per episode (Metro: 1.393 million/Regional: 501,000), LEGO Masters is the highest rating new series launch since Australian Ninja Warrior in 2017.

The “Winner Announced” segment of the final episode clocked in with a massive national linear broadcast average audience of 2.473 million viewers (Metro: 1.852 million/Regional: 621,000)

Its cross-platform average audience registered 2.353 million viewers per episode.

Overnight Time Shift to 28 Encores Live VPM VPM Total Viewing
2019 1,543,000 335,000 357,000 9,000 109,000 2,353,000

Source: OzTAM (5 City Metro) & Regional TAM (Combined Agg. Mkts), Overnight/Time Shift to 28/Consolidated 28 (encores only), 28/04/19-10/05/19 “Lego Masters”, AUD & Total AUD (encores) - last consolidated as at 27/11/19. OzTAM Live + VOD VPM, Consolidated 28 Day to Midnight, Lego Masters, Season 1 (28/04/2019 - 14/05/2019), Duration: 15min+

THE VOICE

The world’s biggest and most enduring singing contest, The Voice , celebrated its eighth series in Australia 2019. The Voice delivered a national linear broadcast average audience of 1.415 million viewers per episode (Metro: 1.027 million/Regional: 388,000), with 1.479 million viewers tuning in to the “Winner Announced” segment of the final episode (Metro:

1.080 million/Regional: 399,000).

Its cross-platform average audience came in at 1.78 million viewers per episode.

Overnight Time Shift to 28 Encores Live VPM VPM Total Viewing
2019 1,323,000 102,000 248,000 16,000 91,000 1,780,000

Source: OzTAM (5 City Metro) & Regional TAM (Combined Agg. Mkts), Overnight/Time Shift to 28/Consolidated 28 (encores only), 18/02/19-09/04/19 “The Voice”, AUD & Total AUD (encores) - last consolidated as at 27/11/19. Source: OzTAM Live + VOD VPM, Consolidated 28 Day to Midnight, The Voice, Season 8 (19/05/2019 - 7/07/2019), Duration: 15min+

AUSTRALIAN NINJA WARRIOR

For its third series, Australian Ninja Warrior headed south to Melbourne, where it drew a national linear broadcast average audience of 1.440 million viewers per episode (Metro:

1.038 million/Regional: 402,000), with 1.980 million viewers tuning in to the “Winner Announced” segment of the final episode (Metro: 1.431 million/Regional: 550,000).

Its cross-platform average audience secured 1.731 million viewers per episode.

Overnight Time Shift to 28 Encores Live VPM VPM Total Viewing
2019 1,359,000 111,000 208,000 10,000 43,000 1,731,000

Source: OzTAM (5 City Metro) & Regional TAM (Combined Agg. Mkts), Overnight/Time Shift to 28/Consolidated 28 (encores only), Season 3 (8/07/2019 - 30/07/2019 “Australian Ninja Warrior”, AUD & Total AUD (encores) - last consolidated as at 27/11/19. Source: OzTAM Live + VOD VPM, Consolidated 28 Day to Midnight, Australian Ninja Warrior, Season 3 (8/07/2019 - 29/07/2019), Duration: 15min+

THE BLOCK

In 2019, The Block celebrated an incredible 15th series. And Australia’s longest-running reality series is showing no signs of slowing down, with a national linear broadcast average audience of 1.409 million viewers per episode (Metro: 1.038 million/Regional: 371,000). The “Winner Announced” segment of the grand final achieved a national linear broadcast average audience of 2.655 million viewers (Metro: 1.991 million/Regional: 664,000), making it the second highest rating non-sports program of the year.

Its cross-platform audience averaged 1.698 million viewers per episode.

Overnight Time Shift to 28 Encores Live VPM VPM Total Viewing
2019 1,273,000 117,000 197,000 16,000 95,000 1,698,000

Source: OzTAM (5 City Metro) & Regional TAM (Combined Agg. Mkts), Overnight/Time Shift to 28/Consolidated 28 (encores only), 04/08/19-20/10/19 “The Block”, AUD & Total AUD (encores) - last consolidated as at 27/11/19 Source: OzTAM Live + VOD VPM, Consolidated 28 Day to Midnight, The Block, Season 15 (4/08/2019 - 10/11/2019), Duration: 15min+, - last consolidated as at 29/11/19

TRAVEL GUIDES

In its fourth series, Travel Guides enjoyed its highest ratings to date in 2019. The hilarious program, which sees diverse groups of people experiencing and critiquing the same week- long holiday, had a national linear broadcast average audience of 1.171 million viewers per episode (Metro: 892,000/Regional: 279,000), representing significant year-on-year audience growth.

Average Audience P25-54 P16-39 Grocery Shopper + Child Total Individuals
2018 586,000 299,000 273,000 1,080,000
2019 632,000 311,000 300,000 1,171,000
Change +7.80% +4.00% +10.04% +8.42%

Source: OzTAM 5CM & Reg TAM Regional Agg (incl. WA), Consolidated 28, Travel Guides ex encores, Season 3 (5/02/2019 - 2/04/2019); Season 2 (29/01/2018 - 26/03/2018), Nine + Nine Content Affils, Total People, Average Audience.

When cross-platform audiences are taken into account, the average audience per episode increases to 1.549 million.

Overnight Time Shift to 28 Encores Live VPM VPM Total Viewing
2019 1,016,000 155,000 303,000 11,000 64,000 1,549,000

Source: OzTAM (5 City Metro) & Regional TAM (Combined Agg. Mkts), Overnight/Time Shift to 28/Consolidated 28 (encores only), 05/02/19-26/02/19 “Travel Guides” AUD & Total AUD (encores) - last consolidated as at 27/11/19 Source: OzTAM Live + VOD VPM, Consolidated 28 Day to Midnight, Travel Guides, Season 3 (5/02/2019 - 2/04/2019), Duration: 15min+

HAMISH & ANDY’S “PERFECT” HOLIDAY

The latest adventures of lifelong friends Hamish Blake and Andy Lee provided the No. 1 comedy program of 2019, with a national linear broadcast average audience of 1.103 viewers per episode (Metro: 801,000/Regional: 302,000) and a cross-platform average audience of 1.221M. These figures will continue to grow in the coming weeks. The final episode of Hamish & Andy’s “Perfect” Holiday goes to air at 7.00pm tonight on Nine.

Overnight Time Shift to 28 Encores Live VPM VPM Total Viewing
2019 1,221,000 120,000 155,000 9,000 66,000 1,221,000

Source: OzTAM (5 City Metro) & Regional TAM (Combined Agg. Mkts), Overnight/Time Shift to 28/Consolidated 28 (encores only), 17/11/19-02/12/19, “Hamish & Andy Perfect Holiday” [consolidated 7] AUD & Total AUD (encores) - last consolidated as at 29/11/19 Source: OzTAM Live + VOD VPM, Consolidated 7 Day to Midnight, Hamish and Andy, Perfect Holiday (5/02/2019 - 28/04/2019), Duration: 15min+ ) - last consolidated as at 29/11/19

SEACHANGE

The reboot of the beloved Australian drama series concluded its 2019 run with a national linear broadcast average audience of 997,000 viewers per episode (Metro: 695,000/Regional: 301,000) and a cross-platform average audience of 1.435 million.

Overnight Time Shift to 28 Encores Live VPM VPM Total Viewing
2019 801,000 197,000 351,000 6,000 80,000 1,435,000

Source: OzTAM (5 City Metro) & Regional TAM (Combined Agg. Mkts), Overnight/Time Shift to 28/Consolidated 28 (encores only), 06/08/19-02/10/19 “Seachange” AUD & Total AUD (encores) - last consolidated as at 27/11/19 Source: OzTAM Live + VOD VPM, Consolidated 28 Day to Midnight, Seachange, Season 1 (6/08/2019 - 24/09/2019), Duration: 15min+

LOVE ISLAND

The second season of Love Island Australia again set a new benchmark for cross-platform television and digital performance. The show’s national cross-platform audience averaged 713,000 across television and digital.

Love Island Australia also smashed records for digital, with 25 episodes surpassing the 200,000-mark on 9Now – numbers that continue to grow.

Overnight Time Shift to 28 Live VPM VPM Total Viewing
2019 352,000 89,000 27,000 245,000 713,000

Source: OzTAM (5 City Metro) & Regional TAM (Combined Agg. Mkts), Overnight/Time Shift to 7/Consolidated 7, 7/10/2019 - 14/11/2019 “Love Island Australia” Nine/9GO! + Content Affils AUD & Total AUD - last consolidated as at 27/11/19 OzTAM Live + VOD VPM, Consolidated 28 Day to Midnight, Love Island AU, Season 2 (7/10/2019 - 14/11/2019), Duration: 15min+ - last consolidated as at 29/11/19

NEWS & CURRENT AFFAIRS

Nine News wraps up another year as the most watched bulletin in the two biggest markets, Sydney and Melbourne. In Sydney, the average 6.00pm-7.00pm audience across all seven days for Nine News is 257,000, compared to 233,0000 for Seven News. In Melbourne, the average 6.00pm-7.00pm audience across all seven days for Nine News is 273,000, compared to 266,000 for Seven News.

A Current Affair concludes the 2019 ratings year as the undisputed champion of the 7.00pm timeslot, with a national linear broadcast average audience of 1.023 million viewers per episode (Metro 727,000/Regional: 296,000).

Celebrating its 41st season in 2019, 60 Minutes ends the year as Australia’s No. 1 weekly public affairs program. This year 60 Minutes achieved a national average audience of 1.030 million viewers per episode (Metro: 731,000/Regional: 299,000).

7 Likes

It really was a masterstroke nabbing the tennis. Content quality wise 9 delivered a pretty ordinary year; Mafs, the block, the voice all delivered a stock standard season. But the momentum the network generated from the tennis that saw all their shows increase their audience in a time where audiences are fragmenting. It’s going to be a difficult 5 years for 7 while 9 have the AO.

5 Likes

Perhaps they can revive the “Still The One” slogan?

3 Likes

If they win again next year I’d put money on them doing so.

2 Likes

That’s interesting because I’ve seen it suggested that SCA’s TV revenues were down in a large part due to Nine dropping the cricket in favour of tennis

I find it strange 9 leave out the 18-49 demographic. Did they perform badly in that demo?

Nine never report the 18-49 demo including in daily ratings reporting. They do report grocery shoppers with child though.

3 Likes

Thanks I didn’t realise that.

Error in the first para.
Should read “since 2006” not “since 2016”…

1 Like

It’s now been amended.

“Let us be The One” Getting the Australian Open won them the ratings year for the first time in 13 years

1 Like

While having the Australian Open definitely helped Nine in the 1st quarter, I don’t think it had the full year impact you’re suggesting it had.

Nine won the ratings year for three main reasons:

  1. They had strong reality tentpoles to begin (MAFS) & end (The Block though it’s showing signs of decline) the year
  2. The ‘risks’ they’ve taken over the past few years (eg; Ninja Warrior, Lego Masters, etc) have paid off for them; and
  3. Their main rival (Seven) barely threw a punch this year…
6 Likes

Agreed. Compared to some of the shockers on the other two networks, Nine was essentially “the least worst option” for much of the year.

1 Like

Overall: Nine had a fantastic lineup in 2019 thanks to MAFS, Lego Masters, The Voice, Australia Ninja Warrior, The Block. For sport: Channel Nine did very well with AUstralian Open (although it was during non-ratings period), NRL, State of Origin, Cricket World Cup, and the Ashes. Nine did provide some growth in demographics.
Although Nine didn’t win a week in Perth, the audience share increased a bit. During the Ashes, the Perth market outrated Adelaide, Brisbane and even Sydney on the primary channel on several nights.
2020 will be a more exciting. State of Origin will be played in Adelaide and I could see Adelaide outrate Perth, even though SA is an AFL State. T20 World CUps to be played in Australia (Mens and Women’s). Channel Nine will have a strong final quarter in 2020. Nine will see a substantial audience growth in Perth.

The Ashes alone had a massive impact as I predicted early in 2019. It made the difference giving many weeks to 9. If they didn’t have it, 7s overall schedule would’ve withstood 9.

2 Likes

Still the One in 2020, This is Channel Nine.

1 Like

Despite the fact that a large number of their programs are low quality (MAFS, The Block with the endless product placement, Love Island). Nine has played the game of sports rights perfectly by grabbing the tennis. You’d have to wonder why Seven didn’t realise or consider to bid higher to get tennis for the next 5-6 years.

Their ratings win can mainly be attributed to:

  • Seven being same old which has gotten them nowhere
  • Cricket/tennis swap
  • MAFS gaining momentum (despite its low quality) and thus providing momentum for the other shows.

If Nine can increase the quality of their shows as well as continuing to program a variety of different shows for the years to come, their dominance will be unstoppable.

They can’t be “still” the one, since it was Seven who won last year. They can be “still” the one if they win again in 2021.

1 Like

Nine has had ample opportunity to use the ‘Still the One’ slogan over the past several years had they really wanted to. Despite tradition, it doesn’t necessarily have to refer to total people.
Nine could have used it in reference to topping key demos, having the highest rating reality programs, etc.
I’ld prefer to see something a bit more fresh and ‘less 80’s’.

Nine deserved the win this year. To be fair they still have a lot of things they need to improve in. Notably, their 8:30 content. However, they seem to add a few shows each year that manages to succeed off the back of the juggernauts.

I am surprised that shows like The Voice and The Block didn’t see big declines or declines at all. The Voice is entering its 9th season. It is unheard of with these sorts of shows lasting that long.

3 Likes
Get Connected: Like us on Facebook | Follow us on Twitter