Here’s a tidbit about Vietnamese radio for anyone wants some insight: this 64-page document is filed by Hanoi Radio-Television about a reformat and details about the restructure of 98.9 FM has been approved in late October, but the channel has yet to be came back on air.
According to this plan, they would enter an agreement with VTVCab, a subsdiary of Vietnam Television that deals with pay television, cable television and multimedia communications. VTVCab pledges to fund about (converted to) AU$ 1.55m - 1.86m to invest in programming and technical upgrades to the channel. VTVCab would operate the channel full-time under license of Radio Hanoi, which would continue to own the license of 98.9 FM in Hanoi. The channel, named On 365FM, is also relayed full-time to 101.7 FM from Bình Dương transmitter to most of Southeastern Vietnam.
Under the new programming format, you would see that the channel is somewhat similar to what AM stations in regional Australia offers, except that it is modified for FM transmission:
A day starts with A nice day, where listeners would wake up with strange news that just like you read something from Daily Mail, mixing with hit music from around the world.
At drivetime breakfast, daytime and afternoon/evening, “365 Kết Nối” (365 Connects) provide listeners with up-to-date news and information, constantly updated by a team of field reporters that “report right at the scene”. Traffic is also constantly updated, and interaction with listeners plays a key part in the programming. Music is also played a lot, but they are at the listeners’ request. Most music played on On 365FM throughout the day is AC/AAA/Oldies.
During daytime and mid-afternoon, there are two specialist talk shows:
“Góc pháp luật” (The law’s corner), where listeners meet with a lawyer and asking for all the thing they need and feel need to be answered about legal things.
“Bác sĩ 365” (Doctor 365), a place for all things health.
Midday to mid-afternoon:
“Cửa tiệm những lá thư” (The door of the letters’ shop): sit back, and relax with love letters from around the place, where the soul is heard and heal, and between them is always nice music.
“360 độ xe” (360degrees car): all things about car and their news.
“Bạn chung đường” (Friends along the same road): while drivers and passengers may be like two strangers, the station want to connect the feeling of both and delivering emotions and confessions between them, to emotionally connect people together on the drive.
“Không gian ký ức” (The memories space): Vietnam’s greatest hits of all time, with a new soul by being covered by a team of live music band.
“Khúc tình bolero” (The Bolero Romance Line): all the great Southern bolero music.
“365 Music”: rising talents with just a guitar on their body, they deliver all the great acoustic music, live.
Evenings to late nights:
“365 ngày hạnh phúc” (365 days of happiness): a place to send all the confessions, all the love, all the emotions that you feel like you can’t say directly or out loud to someone. It could be either on letter, or by voicemail, at the end of the day, it’s all about making people feel happy and feel emotionally relaxed and being together.
“Tắt đèn cài then” (lights off, door shut), a place to talk all thing sex or too explicit, but mostly about sensitive health situations.
“Làm bạn cùng con” (being friends with children): parenting advice.
“Trò chuyện cùng người nổi tiếng” (talk with famous people): someone famous became a guest and talk about anything with them.
“Đọc sách cùng tác giả” (Book reading with author): meet an author and let listeners know about side stories about the book and their life.
“Tiệm may vá trái tim” (The heart-sewing workshop): if you feel broken in soul because of tragedy or abuse, this is a place to talk and deal with these painful situation. The presenters, or the “shop-owners”, would talk with callers and connect with firms to deal with these daunting situations. Listeners would also interact to feel relatable with those stories.
“Lời thì thầm” (The Whisper): basically like “Tắt đèn cài then” but (intended to be) aired at the later timeslot.
“Đọc truyện dài kỳ” (The Long Story Reading): reading of famous novels, with great sound effects behind the voice.
Late night and overnights are repeats of daytime and evening programs.
As an extra note, 98.9 FM broadcast with 10KW of power, meaning it could covers all of Red River Delta region.