Thanks for posting those articles Radiohead. Loved them.
The radio format launches that fell flat (sorry for my Sydney bias):
- Lite’N’Easy 1269 (1988)
- vega (2005)
- MTR 1377 (2012)
- Classic Rock 95.3 (around 2009)
- 2UE’s launches of Talking Lifestyle and Macquarie Sports Radio (2016-2018)
- SEN 1170 (2020)
And please don’t tell me SEN is a success. I think it’s current rating of 0.9% is less than any other radio station on the list above.
Any other failed launches to add?