This quote from the article fascinates me:
“When DAB+ was first introduced, some FM operators were concerned that it offered AM stations a free kick by leveling the playing field in terms of sound quality. Stations such as 3KZ, now Gold104.3 in Melbourne, had paid in excess of $30 million to convert from AM to the FM band. The station also managed to promptly drop from #1 to #5 after the conversion. But that’s another story”
Why did 3KZ mess up the conversion so badly? what went wrong?
I know when 2WS moved to FM in Sydney they did get a boost in the ratings. 2UW much less so with the Mix branding.
What was the issue with 3KZ?
3 Likes