Random Radio

[crankymedia]

Again @Rob_Melb_AU nails the point well. Underinvestment hurts radio.

@Rob_Melb_AU

I agree with your comments about current presence (as distinct from perceived presence). I think all radio stations have pared back on promotions and presence over the last decade, which probably relates to the declining fortunes of radio (IMHO) - radio has more competition and the content is not compelling, which has ultimately led to reduced advertising dollars and therefore the capacity for promotions and presence diminishes. A vicious circle, rather than a virtuous circle.