A thread for all radio mocks, ideas and stuff that doesn’t fit in the individual threads. Get creative!
My idea, a national (east coast) talk radio network on 3EE, 2UE and 4BH, replacing MSR. Format based on BBC Radio 2.
Identity: Magic Radio
localised to each market - ie Magic Melbourne (1278), Magic Sydney (954), Magic Brisbane (882).
Slogan: Dial Up The Fun
Format: personality talk, classic/smooth music
Demo: people 35+
Differentiate itself from the news talk stations by focusing more on personality led talk and talkback, a bit like FM but for an slightly older audience, music is classic hits and some smooth fm style music. Announcers should come from a performing/comedic background alongside great broadcasters like John Stanley.
Weekday breakfast is localised to each market, rest of schedule is networked from the different stations depending on talent. Keep talent like Roy & HG on weekends and some limited sports coverage, but mostly the schedule should remain on brand with light and fun chat and music.