It did, though I’m not sure why 3XY didn’t adopt the Lite n Easy name of the Sydney and Brisbane stations.
YouTube: d0nkeyshines
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The same concept was used on this side of the Tasman too.
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Are you sure that was their logo? I think that may actually be a piss-take.
Someone was obviously having a laugh at the station’s name and adapted that logo from a frozen meal brand.
The only official Lite & Easy 1008 logo I recall at the time was this one:
Note that the official station name was Lite & Easy, not Lite n’ Easy.
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I might add there’s a very common misconception amongst non-radio types in Brisbane that Radio/Stereo 10 “became” B105. True story. I have heard that so many times.
How can anyone come to that conclusion, wasn’t 4BK the top rating station when they converted to B105?
If that’s the case most of Brisbane should know B105 is 4BK not 4IP/Stereo 10, the B in the call signs kinda gives it away too?
I’m telling you, they do.
4BK wasn’t rating that well when it converted. FM104 was absolutely dominant. I’m sure 4BK listeners knew it became B105. But when B105 launched they launched as a “brand new” station and didn’t advertise that they were previously 4BK or any other station.
Anecdotally the audience for 4BK was older and many of them went to 4KQ or even 4BH when 4BK ceased to exist. I recall an aunt of mine was a glued on 4BK listener because of their soft rock/middle of the road format. When they converted she tried B105 but the format was radically different and she didn’t last. She then went to 4KQ. She had been a 4IP listener when she was younger in the 70s, but went to 4BK in the 80s.
Many people think it was previously Radio 10 because the formats were more similar. Radio 10 had the (long) history in the city as the hit music station, not 4BK.
The “B” in the call signs doesn’t mean much when the city has multiple stations with a “B”.
Anyway, just telling you my observations then, and since. I was there!
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it’s not surprising. Such misconceptions happen elsewhere too among those less informed. There are people out there who think 3XY became Triple M. Not helped by I think at least one recent media report that made such a statement.
Just this thread on Whirlpool alone perpetuates a number of false impressions:
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Yes I think among the less informed if a well known station “disappears” around the same time as a new similar station pops up (especially AM to FM) it is often assumed that one replaces the other. Even if it’s a few years apart.
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Any long time Brisbane radio nut as I was once (but not anymore) knows that’s not correct.B105 was 4BK before FM switch over
32 Years ago this month 4BK became B105FM(about February 28th ,1990 ,from memory)
Yes the radio nuts know.
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B105 opening day plus 4BK message
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Yes as I remember it, no mention of the 4BK heritage on 105.3 at launch, nor in the advertising. It was marketed as a brand new radio station.
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Yes, it’s not as if they became 4BK FM or something similar like 4GG → 4GGG.
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From personal experience many people struggle to name the frequency of their local radio station… unless it’s mentioned in the on air branding of course. The general public often view media based hobbies- DXing in particular- as esoteric as complex algebra.
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Yes, I remember hearing the loop message on 1296 via night skip in Newcastle after B105 went to air… it mentioned B105 multiple times but didn’t mention 4BK once.
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Very much a piss-take…
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Very much a product of that era, wasn’t it? History was shunned as everything had to be new and cool (not just in radio but in broader society), hence why so many stations changed formats completely in going to FM.
Contrast it to now where nostalgia is all the rage - I’m sure it would be a different story if these stations were converting across today.
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Another one I recall is 4SB Kingaroy was at one time a relay of 4BC Brisbane I believe.
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