Don’t know if it was used immediately after the switch and/or whether there was also a 4CA version, but here’s a rather poorly produced 2010 TV commercial (perhaps even worse than 2CH’s infamous “Happy Days” TVC from Late 2014) for 4MK 1026. Think this one might’ve been uploaded by @NQCQTV2 over a decade ago, so thanks for doing that!
Anyway, it’s interesting how 4CA & 4MK have since returned to AM after spending some time on FM. Wonder if there have been any other Australian radio stations (or their brands) who went back to AM after converting to FM?
And changed licence area too, moving from Maryborough to Bendigo proper.
On the topic of changed callsigns, you can tell which stations ended up as Easy Listening stations under Elmie and AMI: 2GZ 🡒 2EL, 3CV 🡒 readvertised as 3EL and 4CA 🡒 4EL. Goodness knows what 4AA was meant to represent!
The rest in that list keep with the geographic theme: 2MC 🡒 2PM (Port Macquarie), 3BA 🡒 3BT (Ballarat), 3MA 🡒 3ML (Mildura) and 4MB 🡒 4FC (Fraser Coast). 2CS 🡒 2HC is presumably Coffs Harbour but with the letters reversed (since 2CH was taken)
Yeah, I’m sure 2CS (presumably standing for Coffs Shire?) would’ve really loved to have been known as 2CH or even 2CC if those pesky stations in Sydney & Canberra didn’t get in first!
3ba has always been 3ba and there offical call sign is 3 (RBA = Radio BAllarat) where did you get 3 Bt from??? as for 3cv that became gold FM in Bendigo and when did they move licence are to Bendigo proper??? because last time I lived in Maryborough since it has been 2 years since I left there, their licenced was based in Maryborough even though their studios were in Bendigo
3CV was networked from 3SH Swan Hill around 1972-73 (I remember as a kid they identified as 3CV-3SH) but when that ended their studios moved to Bendigo. It was the same time they moved frequency from 1440 to 1060 (later 1071).
My basic understanding is that the official license for Gold is still Maryborough even though it is broadcast from Bendigo per the legacy 3CV service. DMG had the opportunity to move 3CV to the 91.9 frequency (Bendigo LAP) in 1999 but instead used it to launch StarFm and to preserve 3BOfm as the talk/classic hits station. 1071 then became easy listening (retaining the Maryborough LAP) and 93.5 became the “all new 3BOFM” as they bedded down the classic hits/talk format ahead of the hub becoming live in April of the following year.
From TRV, an aircheck of the opening of KIX 106 (now Mix 106.3) in Canberra from this day (27th February) in 1988:
Started off as a supplementary licence of 2CC, it went to air at around the same time as rival station, FM104 (later FM104.7, now Hit 104.7), which was a supplementary licence of 2CA.
