Racing.com

[BigVic]

Racing.com has their own presenters and will probably use them for the Cup carnival

[TelevisionAU]

How Ten could pay $100m without securing exclusivity is the puzzler

[Aaron_Evans_2005]

DO any non-Australians accidentally go to https://www.racing.com at random times? They really need the change the name and URL.

[WAtvVideos]

Why would they go to racing.com without knowing what it is? Do you go to restaurants.com.au when you’re looking for a place to eat?

[Sully]

And well certainly never see internal audience data released by them, as Racing isn’t measured by the tam agencies.

[Frankie]

@Aaron_Evans_2005

They really need the change the name and URL

Why?

[Sully]

@Frankie

Why

Because of this Racing.com hyperlinks it

Though I personally am not advocating that.

[WAtvVideos]

@Aaron_Evans_2005

You mean restaurants.com ?

No, I meant restaurants.com.au. You obviously don’t get my point.

[littlegezzybear]

@Sully

And well certainly never see internal audience data released by them, as Racing isn’t measured by the tam agencies.

Racing Victoria did release some audience figures for the 2017 Spring Racing Carnival.

Racing.com’s combined live broadcast and streaming audience had a total reach of over 230,000 on each of the feature racedays

https://www.flemington.com.au/news/2017-12-16/popularity-of-victorias-spring-racing-carnival-continues-to-grow

[Frankie]

@Sully

Because of this Racing.com hyperlinks it

And how is that a problem?

[Sully]

@Frankie

And how is that a problem?

Well, self explanatory really. It’s annoying for starters.

[Frankie]

@Sully

Well, self explanatory really. It’s annoying for starters.

Maybe to you and @Aaron_Evans_2005 but clearly I’m missing something.

It’s their brand, why should they change it?

[TelevisionAU]

@Sully

Well, self explanatory really

I think you need to explain it

[SamuelGS]

I don’t see the problem either. The domain is relevant to the product and (surprisingly imo) was available when the channel was created so they took it and ran with it. It’s a perfectly logical brand.

But back to the Melbourne Cup broadcast, I’m glad Racing.com are able to continue to produce their own coverage. I think they do a better job than Seven of broadcasting horse racing for people who are interested in the subject, and having both their specialised coverage and the main channel coverage (be it Ten or Seven or whoever) allows the main channel to focus more on the stuff which is of interest to the typical “this is the only day I pay any attention to horse racing” viewer (which is probably most Melbourne Cup viewers) such as fashions on the field, without frustrating racing fans who want technical details and form analysis. Best of both worlds.

Earlier reports made it sound like Racing.com would have to simulcast the coverage and not produce their own, which would have been a shame.

[Sully]

@TelevisionAU

I think you need to explain it

You make my day sometimes TV AU

The racing name hyperlinks because it forms a URL. Just not ideal I guess.

[AustralianAerial]

Why? That’s exactly the point of it

[Frankie]

@Sully

The racing name hyperlinks because it forms a URL. Just not ideal I guess.

That’s all you’ve got?

It’s 2018 and you think a brand and a URL is"not ideal"?

[Frankie]

You do realise the website and the TV platform are the same brand don’t you?

[Sully]

We’re getting off context here, I’m talking the broadcast channel, when typing it (a forum like here for example) it does become annoying how it will end up linking as a URL.
Not sure why I’m suddenly being made to look like a weirdo for such opinion? Surely I’m not the only one.

[OnAir]

But why is it annoying? I just don’t get your point.