It’s a story… but the amount of coverage always bemuses me.
Harry’s involvement with the Invictus games is certainly noteworthy but the frenzy surrounding someone who is becoming less relevant in terms of the line of succession every year is perplexing.
The reality is it’s a craven and cynical exercise in audience driving by the networks. There’s no doubt they’ve identified who’s at home during the day and crafted a coverage plan to keep their eyes glued to the screen for as long as possible.
While I have no interest in the royals and would advocate a swift cutting of ties to the monarchy, it’s hard to argue people aren’t interested given the high ratings for the two weddings this year (for members of the family who will never ascend to the throne).
Sunrise and Today are going to drag this out as much as they can. Both programs saw more than 40,000 viewers each nationally than last Monday and Today’s best ratings in months.
