I’m not super familiar with cricket rights, but who currently holds them? Fox?
Smart move IMO - less likely to be constrained by the anti-siphoning list and greater potential to do multi-country deals not to mention they could minimise their own production costs
and Channel Nine for the ICC events
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Well that’s a shame to be losing some FTA exposure then.
Watching the World Cup on kayo was a horrendous experience. The constant buffering & having to restart it every 15 minutes because it freezes. It was “money back” kinda bad
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Does’nt/ or Didn’t Channel 7 have FTA rights to the world test championship?
It appears to have been treated as a one-off event
Another example of sporting organizations seeing Fox as some sort of sports broadcasting nirvana when the evidence suggests it’s an abject disaster partnering with them on sports rights.
Yes WTC was created after the last rights cycle were sold.
Fox showed 2021 NZ v India in a deal signed very late.
Seven this year.
Now included in this deal with Amazon.
Interesting fact tho. If Australia play England in the next WTC final at Lords 2025. That is covered by Anti-Siphoning.
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ICC press release
ICC and Amazon Announce a Four-Year Deal for Prime Video to Be the Home of ICC Cricket in Australia
The International Cricket Council (ICC) and Prime Video today announced a four-year deal to provide exclusive live broadcast rights in Australia for ICC cricket, which will be available on Prime Video Australia. The partnership will see Prime Video Australia exclusively stream all men’s and women’s events, including the Men’s and Women’s Cricket World Cups, T20 World Cups, Champions Trophy, U19s and the World Test Championship Final. The deal includes streaming rights in Australia for 448 live games from 2024 to 2027.
The deal follows the success of the ICC Men’s Cricket World Cup 2023 which broke a number of records culminating in Australia lifting the trophy. The biggest Cricket World Cup ever set new records for in-stadium attendance and broadcast viewership, whilst becoming the most digitally engaged event to date, showcasing that the appetite and demand for World Cup cricket is bigger than ever.
The new partnership, which begins in January 2024, will give cricket fans across Australia exclusive access to all matches in every tournament of elite ICC competition in all cricket formats, at no extra cost to a Prime membership.
ICC Chief Executive, Geoff Allardice said: “We are very excited to be entering a new four-year partnership with Prime Video for ICC cricket rights in Australia. The recently concluded Men’s Cricket World Cup has highlighted the interest and passion for ICC Events across the globe, and especially in Australia where cricket fans have enjoyed the recent success of their men’s and women’s teams. We look forward to working with Prime Video Australia to provide an innovative coverage of world class cricket to more fans in Australia.”
Head of Prime Video Australia and New Zealand, Hushidar Kharas said: “Prime Video has worked to create a single destination for audiences to find new movies, live sports, and their favorite TV shows. We are always looking for ways to deliver more value to our customers and live sports is consistently one of their top requests. We are thrilled to be able to offer our customers the live broadcast of the Cricket World Cup included in their Prime membership!
“The Cricket World Cup is one of the most viewed sporting events in the world; the recently concluded edition was watched by hundreds of millions of people! Over the next four years, Prime members in Australia will be able to watch their favourite cricket teams and players compete for the game’s biggest prize, on demand, on the device of their choice—exclusively on Prime Video.”
Prime Video is a premier entertainment destination where millions of viewers around the world can enjoy their favorite content and has demonstrated its commitment to delivering premier sports viewing to Australian audiences through a series of acclaimed documentaries. These include the Test S1-2, Making Their Mark, Shane, Warriors on the Field, and Kick Like Tayla.
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Yes, I was slightly surprised not to see them pick up/announce more territories at the same time.
The ICC content is good because the pre-match coverage doesn’t really need to be adapted/not utilised because it’s of a high standard and you can’t tamper with commentary anyway.
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Amazon had the Swimming Australia rights but Nine holds the rights to these now
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Not a fan seeing sports broadcast tv rights being splintered like this particularly when when it’s within the same sport. Australia’s broadcasters also can’t compete against a massive global conglomerate like Amazon.
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My understanding anti-siphoning only covers games played in Australia involving Australian teams. This deal totally gets around any anti-siphoning in Australia I believe as it currently stands with newly introduced laws into the Australian Parliament not likely to pass until early next year.
And test matches between Australia and England played in the UK.
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Separate existing contract between NEC and ECB for The Ashes.
But then again, somehow international 50 over limited over matches involving Australian teams played in Australia are supposedly covered or were covered by anti-siphoning? Somehow Foxtel found a loophole, is that loophole being closed with the new legislation?
FTA aren’t happy about the latest cricket deal with Amazon