Anything donated to Telethon goes into the Telethon coffers.
When Christopher Skase owned TVW he did not like that the station covered all of Telethon’s production costs, so he implemented advertising to cover those costs. They didn’t stop for news on Sunday either before Mr Skase
The retiring SWM boss Kerry Stokes and wife Christine have given an exclusive interview to The Australian’s Damon Kitney (paywall).
A large part of the article was about how Kerry Stokes got involved in Telethon in the first place, and why big businesses support the charity year after year.