Such a nothing article
Let’s hope they invest in football rights such as the UEFA Champions League, CONCACAF CL as well as the Argentine and Brazilian Leagues and Serie A all aired by their parent company in the US.
Out of those, I would say that the UEFA Champions League and the Serie A would have real appeal in Australia, the rest would have more niche followings. You would have to expect very competitive bids to come in for the next UEFA CL rights from Stan to keep it and from Optus Sport to once again pair them with their recently extended Premier League rights.
I see the group “Christian Lives Matter” who organised the anti-gay march in Newtown (Sydney) last week are holding a protest outside Channel 10 on Saturday.
“A peaceful Protest has been organised outside Channel 10 studios in Sydney.
Channel 10 needs to give a formal apology and cancel “The Project”
A unity of various groups and faiths have united on this to put a stop to mocking of faiths. Mocking Jesus or any ones beliefs are not acceptable.
We need religious freedom in Australia.”
IMO we need freedom against religious zealots! This is where some of the crap against The Project comes from. They (religious zealots) need to stop protesting against freedoms they don’t believe in!
The Project also isn’t filmed there (for most of the week at least).
And The Project doesn’t even screen on a Saturday when they are protesting.
Are we sure these protests and calls for cancellation are being organised by someone at The Project. Viewing numbers have been up ever since! Perhaps all the people checking in each night to see if the show is still going?
Shhh! Don’t tell the protesters that their protests have just highlighted the show for many and boosted ratings. They’ll be forced to stop protests.
I’m sure we’ll hear all about the protest from the Daily Mail and Newscorp.
They’ve been trying for years to cut the best redundancy entitlements in the industry…
And I don’t blame the workers for wanting to hold onto them given how many times have made people redundant since 2011.
I know of a couple of industries where similar negotiations are happening on their Awards/EBAs at the moment - not sure it’s particularly newsworthy.
Exactly why it is newsworthy - potential erosion of conditions impacting many.
Creativity Powers Paramount ANZ Brand Studio’s Unique Offering.
Paramount ANZ Brand Studio Outlines Its Unique Full-Service Model Encompassing Strategy, Integration, Creative Production, Activation And New IP Opportunities.
The new Paramount ANZ Brand Studio, recently announced as part of the restructured sales team, is cutting a unique swathe in the industry with a full-service branded content model providing key specialists to wrap around clients and bring brands to life in creative and impactful ways.
Michael Stanford, Head of Paramount ANZ Brand Studio said his talented team are perfectly poised to bring their respective areas of craft expertise to client briefs and tap into the mountain of opportunities available in the global Paramount playground.
Michael said: “We’re offering an industry-first to the Australian market with an experienced team that can work with clients at every stage from ideation and strategy, right through to integration, creative production and activation, all within our premium shows and franchises and across our diverse content ecosystem.
“Our connections to markets around the world also allows us to access global insights and creative resources that offer unique solutions to local briefs as well as proactive access to new IP opportunities, branded events, formats and market-first innovations.”
Namita Sopal, Head of Advertising Strategy said their approach is underpinned by a strong foundation of rigorous, long-term research that shapes strategy but also gives maximum space for creative ideas and approaches.
“We’ve recently completed our third instalment of the Science of Sponsorship research project spanning six years and we’re confident we’ve found the formula to successful sponsorships,” said Namita.
“It’s high quality, timely and relevant touch points that blur the lines between content and brand and we do that better than anyone else in the market with a veritable playground of universally loved brands, experiences and platforms.”
Tamar Hovagimian, Head of Integration and Partnerships has been at the centre of major sponsorships for the past 16 years at Paramount ANZ including key partnerships such as Coles on MasterChef Australia, Bedshed on I’m A Celebrity… Get Me Out of Here! and most recently, KFC, Isuzu and Set for Life on Australian Survivor: Heroes V Villains.
Tamar said: “It’s incredibly rewarding to seamlessly integrate our sponsors into our fan-favourite shows and franchises as they enhance our premium content, and it deepens the audience connection and engagement with their brands.
“We’re then reinforcing this with key advertising touch points that solidify and cement brands with audiences that we know translates into action and sales.”
Executive Producer, Rachael Brand, rounds out the Paramount ANZ Brand Studio team with production expertise to deliver on creative briefs.
“We’ve built a team of content specialists who thrive on collaboration and working with clients and agencies on creative ideas that cut through and connect with audiences.
“We’re also in a position to make the dream a reality, thanks to our expert know-how and agility across creative, design and production. We’re truly the thinkers and the do-ers,” added Rachael.
Rachael’s team led creative and production on the brand-funded series, Ultimate Classroom, developed with the Australian Defence Force and broadcast on 10 Shake and streamed on 10 Play and Paramount +, showing the depth and power of Paramount’s playground and content ecosystem that connects with audiences, where, when and how they want to consume content.
Read more about the Science of Sponsorship here.
Paramount Unites Brands for Launch of First Global Comprehensive E-Commerce Platform, Paramount Shop
Paramount Shop Debuts with Expansive Range of Product Offerings from Across Paramount Brands, Including CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures & More.
Paramount Global unveiled Paramount Shop its first global direct-to-consumer e-commerce site with products spanning the company’s portfolio of current hits to beloved classics from the company’s free-to-air, cable, theatrical films and streaming platforms.
The platform will feature a broad array of products representing more than 125 brands and characters totalling over 7,000 items and more than 50,000 unique products from Paramount brands including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Network, Paramount Pictures, SHOWTIME® and more.
Fans visiting the Paramount Shop will be able to engage with the characters and content they love including Baby Shark, Beavis and Butt-Head, Billions, Blue’s Clues, Clueless, Coming to America, CSI, Daria, Dexter, Drunk History, Grease, iCarly, Jersey Shore, Mean Girls, PAW Patrol, Scream, Soul Train, SpongeBob SquarePants, South Park, Star Trek, Survivor, Teenage Mutant Ninja Turtles, The Godfather, Top Gun, Twin Peaks, Wolf Pack, Workaholics, Yellowjackets, and Yellowstone, among many more.
“Paramount Shop plays a key role in Paramount’s multi-platform ecosystem as a new touchpoint for consumers to discover products reflecting the company’s popular content and culture-defining brands,” said Pam Kaufman, President and CEO International Markets, Global Consumer Products & Experiences, Paramount.
“It is so exciting to have a site that provides a seamless and engaging consumer experience that allows fans to shop across our portfolio of brands.”
Paramount Shop provides an easy and thoughtful customer interface, while offering an elevated and dynamic shopping experience with cinematic photography and a sleek design.
Fans on the site will also have a seamless opportunity to engage with Paramount+. Items available for purchase will span categories including apparel, accessories, collectibles, costumes, home, party goods, publishing, and toys, exclusive and memorabilia as well as unique co-brands.
Products and collections will be updated as the platform continues to rollout authentic collaborations inspired by the brands, characters and franchises that fans love.
From launch, the site has the ability to ship worldwide. Additionally, there will be localized experiences in the US, Canada, UK and Germany with plans to expand over the course of the year.
Fans can shop now at Paramount Shop.
Didn’t Seven have a shop at some point? Didn’t last too long.