Paramount Australia & New Zealand

crossroads · May 8, 2020, 10:00am

Now do Capricorn!

littlegezzybear · May 8, 2020, 11:52am

Sharina has been on Studio 10. I think the now former FormerInsider is probably a fan.

OnAir · May 10, 2020, 1:30pm

5 posts were merged into an existing topic: MTV Australia - 10’s third multichannel?

turdall · May 11, 2020, 3:20am

That is a positive. Its been a long time coming. Although we still aren’t sure if it will be an MTV channel. But this does seem likely.

William_C · May 11, 2020, 9:55am

I wish I could add something to it in the appropriate thread. Mumbrella has said about the fourth channel:

More details will be revealed this week, but Mumbrella understands the channel will have a focus on entertainment content.

OnAir · May 11, 2020, 10:09am

probably not worth re-opening the thread for the stunning revelation the channel will have a focus on “entertainment content”, mate

Tom_TV7 · May 11, 2020, 10:18am

LOL. What else could the channel consist of?

Sully · May 11, 2020, 10:54am

not sure where to comment on the new m/c now, unless mods would discourage it altogether for the time being

Another theory on 10’s new multi-channel is maybe copying Seven and Nine’s long-running model?

Make 10 Bold ‘oldies’ (like 7Two or 9Gem), 10 Peach young women (like it already sort of is and 7flix) and the new one young blokes (like 7mate and the new 9Rush)?

William_C · May 11, 2020, 11:06am

but it says “more details will be revealed this week”

OnAir · May 11, 2020, 11:07am

let’s cross that bridge when we come to it.

Biscuit45 · May 11, 2020, 11:27am

unnamed (2)

cmo · May 11, 2020, 11:30am

“At their mid year upfronts”
This was already held today. Maybe mumbrella fucked that up. They often have no idea what is going on.

TV.Cynic · May 11, 2020, 11:34am

No. As 10 Bold does very well in the key demos 25-54 unlike 7Two and 9Gem.

Sully · May 11, 2020, 11:16pm

I wonder how 7Two and 9Gem make money for their companies and have been able to be on air for such a long time?

cmo · May 18, 2020, 4:16am

Those extra redundencies coming from the sales staff. Less than 10. Luckily not a blood bath.

turdall · May 18, 2020, 4:21am

No but 10 closing 10 Daily doesn’t make a lot of sense when it was only a few months ago that they were hyping it up.

killy06 · May 18, 2020, 4:27am

True, but a few months ago the country hadn’t shut down with a worldwide pandemic, nor had 10 started the implementation of changes due to the merger of ViacomCBS. Times are different now.

turdall · May 18, 2020, 4:30am

Still seems a little hasty to complete shut it down now… Especially when they suggested that it was essential to their brand. That is my opinion anyway.

killy06 · May 18, 2020, 4:31am

Fair enough. Some roles are being integrated into 10 play so it seems some staff are being spared.

turdall · May 18, 2020, 4:34am

Its not the staff I am questioning. It is the brand. In 2018 when they announced it they made it sound like this was essential to their brand going forward. Perhaps its was the wrong call from them at the time. And perhaps this is CBS coming in now and stamping their authority and vision.