Remember Angus and Robertson? Dick Smith? Australian Television Network? Still The One? All major brands which have gone disappeared. It would be a surprise for a little while but then soon enough forgotten. I wouldn’t be ruling it out, but I am also living in Tasmania where Ten branding only really appeared a decade ago with the introduction of TDT.
This will probably be the reaction from most Sydneysiders if Ten ever rebrands to WIN: “Oh, so we’re getting the Wollongong channel now?” 
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Really, if Bruce owns it, he can brand it however he wants. He could call it “Bruce” if he wants. How many people thought Dave was a stupid name for a channel in the UK? Or the name Gary for milk. Pretty much anything is possible and can happen.
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… and I think most of Melbourne will be trying to pronounce it the right way… as W.I.N or win…
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I’d assume most who have heard of WIN would just wonder why there’d be two channel Nines.
If I were buying Ten, I’d negotiate with the ACMA to use the 4x LCN. Ditch everything about Ten and start from scratch. Sure, there’s the negative of jokes about their ratings being in 4th place - but it would put them in the middle of the channel list - and let them brand without any baggage - even if that was taking on a brand like CBS.
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Angus and Robertson’s owner was liquidated, all stored closed and shifted to online alongside Bookworld.
Dick Smith Electronics went belly-up, liquidated and all of its stores closed. No new brand that absorbed DSE stores, complete death (now only limited online shopping through Kogan).
Australian Television Network was a dying name originating from ATN-7 Sydney that was succeeded by the colloquial name “Channel 7” and later the official name “Seven Network”. An official switch to what the public had been calling it for decades.
Still The One was Nine’s slogan that was removed when they were no longer Number 1 in ratings. Perfectly logical.
These scenarios are arguably quite different to Ten’s current situation. In the event that Ten is sold, it will likely either continue to operate as it has been, or be absorbed into a new brand.
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My point was more that brands come and go, things that seem like they’ll never disappear can at any time.
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It’s more than a brand. The company is Ten Network Holdings - The Ten Group.
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Ten Network Holdings has failed though. It could be sold off, it could be split up, it could be liquidated. It could also continue as is. Lots of possibilities.
WIN Corporation is also a company though with their own brands and if they become the new owners, they don’t have to stick with the Ten that we know. I agree it’s unlikely to happen but I don’t think it can be ruled out completely.
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I remember when Bruce took 100% control of Channel Nine in Perth and Adelaide. He never renamed them WIN, but you almost always saw the WIN name associated with it.
If the skidmarks/shitstains were off the table then a rebrand wouldn’t bother me TBH. Sad for Ten, but not impacting viewers.
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I’d actually be hoping that the "water"marks do become a lot more reasonable if there was a Bruce ownership. No need to cover up your own brand or if there were two brands, surely he could supply himself a clean feed.
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I remember that Nine News Adelaide under WIN TV always ended with VO: “Nine Adelaide is owned and operated by WIN, Australia’s largest commercial television network.”
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I suspect Ten already provide WIN with clean feeds (except for that weekly Wednesday arvo Melbourne thing), but it’s a bit more effort & so more expense to properly do things, so huge solid logos are what is being done for One & 11, while there’s just no reason on the main channel other than Bruce must think the transparent watermark thing is too subtle.
If he thinks that, at the very least expect huge solid logos on all the Ten channels if he gets control.
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They do, WIN had a clear watermark back during the initial swap.
Let’s not excuse the ridiculous watermarking situation as something which is limited to the bush. If and when Bruce gets Ten metro, the watermarks will be solidified.
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I think WIN only get a clean feed of the main channel, with One and Eleven being dirty feeds.
Shouldn’t really be a problem though, because the multichannels are all branded the same. It’s only the main channel which has a different name.
WIN insists on making everything shit-fugly by making One and 11’s logos solid and slapping their shit-tier good-for-nothing logo above.
As you can tell, I really like WIN.
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Channel 4?
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The 4x series is used by HPON broadcasters in Darwin and Broome while also currently associated with metro CTV. Regardless of CTV, I can’t see it being used by a replacement for Ten.
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those could be moved
If the ACMA didn’t enforce the channel numbers during the regional shake-up laft year, what’s to say that they would be bothered forcing HPONs to change for no real reason.
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