Angus and Robertson’s owner was liquidated, all stored closed and shifted to online alongside Bookworld.
Dick Smith Electronics went belly-up, liquidated and all of its stores closed. No new brand that absorbed DSE stores, complete death (now only limited online shopping through Kogan).
Australian Television Network was a dying name originating from ATN-7 Sydney that was succeeded by the colloquial name “Channel 7” and later the official name “Seven Network”. An official switch to what the public had been calling it for decades.
Still The One was Nine’s slogan that was removed when they were no longer Number 1 in ratings. Perfectly logical.
These scenarios are arguably quite different to Ten’s current situation. In the event that Ten is sold, it will likely either continue to operate as it has been, or be absorbed into a new brand.