Network Ten boss Beverley McGarvey says risks must be taken when creating new programs to achieve ratings success, but also warned those in the television industry to not be so “cynical”.
Speaking at the annual Women in Media conference in Sydney on Friday, Ms McGarvey said financial pressures were impacting many industries, including commercial TV networks and content creators, making it more difficult to develop new hit TV shows.
“The difference now is there’s more financial pressure in terms of taking a risk,” Ms McGarvey said at the event.