Can hear Chrissy miked up behind the hold music…
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Hosts mics are live on the stream…Sounds like Chrissie Swan hosting 
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Hunted inspired opener with network personalities.
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Better than the actual show I suspect 
can u inbox me the link 2 please
See new topic
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Paramount Brings BrandBOOST To Suite Of Advertising Solutions.
BrandBOOST, Another Industry-Leading Premium Ad Product Joins The Paramount ANZ And Innovid Partnership, To Be Delivered Via Magnite.
Paramount Australia and New Zealand (ANZ) further cemented its position as a leader in innovation with the announcement today of BrandBOOST, another industry-first advertising solution with Innovid (NYSE:CTV), providing sophisticated, premium connected television (CTV) ad products to be delivered programmatic-first via Magnite.
BrandBOOST offers three premium ad products that harness existing creative assets including TVCs, videos and imagery, and adds complementary information giving brands a boost to drive further awareness and impact.
- The Frame: An existing TVC plays within a frame that provides extra space to feature additional information such as limited time offers, apps and more.
- Brand Pops: A pop-up overlay features across the base of an existing TVC with a branded animation and call to action.
- Impact Card: An impactful end-frame brand canvas that highlights key messaging and increases time with the brand.
In another Australian-first, Magnite will provide the programmatic advertising system to power BrandBOOST on Paramount platforms, giving marketers ease of trade.
Shani Kugenthiran, Digital Advertising Strategy and Product Director, Paramount ANZ said: “BrandBOOST continues to build on our suite of sophisticated digital advertising solutions for the Australian market.
“Combined with the simplicity of trade via Magnite, we’re empowering marketers with the right tools to maximise existing advertising assets through impactful creative executions that provide opportunities to build greater brand presence and underline CTA.”
Stas Vainshtein, Vice President, Asia Pacific, Innovid added: “We’re delighted to continue to expand our partnership with Paramount ANZ giving advertisers a choice of next-generation creative advertising solutions best suited to their campaigns and brands.
“Delivering BrandBOOST via Magnite is another win for our partnership and the local market as it simplifies the process for advertisers enabling them to clearly target audiences to maximise impact and results.”
James Young, Managing Director, Magnite Australia added: “We’re proud to join Paramount ANZ and Innovid as the programmatic partner for BrandBOOST in this CTV advertising deal.
“As the world’s largest independent sell-side ad platform, we’re confident we’ll facilitate a productive experience for Paramount advertisers and help optimise their results.
“Marketers across the globe have used our technology to monetise their content efficiently and effectively across all screens and platforms, and we look forward to helping Australian advertisers leverage and maximise this next-generation offering with BrandBOOST.”
BrandBOOST joins AdSelector in the Innovid partnership with Paramount ANZ, announced at the hugely successful See Tomorrow UpFront event earlier this month.
BrandBOOST is available now and continues to demonstrate Paramount ANZ’s ability to see and seize the opportunities of tomorrow in digital advertising innovation with a diverse and progressive suite of products focussed on solving client challenges in creative, meaningful and results-driven ways.
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Paramount ANZ Appoints New Head Of National Advertising Strategy
Namita Sopal Promoted To Head Of National Advertising Strategy And Joins Outstanding Sales Leadership Team At Paramount ANZ.
Paramount Australia and New Zealand (ANZ) today announced a promotion for Namita Sopal to a newly created role of Head of National Advertising Strategy, to lead the network’s market approach and collaborate with key clients to co-create strategic campaigns and deliver results.
Namita has been at Paramount ANZ for more than three years and has also worked extensively in the advertising industry for over a decade in senior roles at leading agencies in the UK and Australia, including Carat, Storylab Sydney and Wavemaker.
Locally, Namita has worked with high profile brands such as Sanitarium, Woolworths, The Lott and Mastercard, providing strategic direction and integrated solutions with outstanding outcomes.
Strategy drives decision making for Paramount ANZ. Namita’s appointment demonstrates this central focus and positioning in the market, which also frames how the business solves client challenges and finds new opportunities to diversify and grow.
Namita said: “This is an incredible role where I can provide a greater focus, articulation and demonstration of the power of our brands, content and platforms as well as our products, all cohesively working together to best serve our clients.
“I’m absolutely thrilled to be able to showcase to the local market, the value of working with us at Paramount ANZ, an international media leader that can mobilise and leverage a veritable playground of powerful global opportunities.”
Rod Prosser, Chief Sales Officer, Paramount ANZ said: “With an ever-evolving entertainment and advertising market, we’re keenly aware that our clients need collaboration and advice to find the right strategic approach and integration, to cut through and compete at scale.
“Namita’s role ensures we have the focus, time and resource required to develop strategic initiatives beyond briefs that deliver best in class creative and strategic thinking that nurtures great partnerships and drives growth and results for our clients.”
Namita will report to Michael Stanford, National Creative Director, and work closely with the national All Screens Sales and specialist teams, to provide strategic support to high-level clients and key partnerships.
Paramount ANZ continues to see and seize the opportunities of tomorrow with a diverse and progressive suite of advertising products focussed on solving client challenges in creative, meaningful and results-driven ways.
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Yes, 2011 was a moment in time that really damaged the Ten Network. Even though we’ve seen some sustainability over the last five years, 10 is still recovering from the damage that was done from 2011.
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Correct the strategy from then was never able to fully materialize and they ruined the place.
They’ve had a succession of people in executive roles ever since with little idea about programming strategy or understanding of Ten’s traditional audience. It says a lot that some of their current, most successful shows grew out of the era before Murdoch screwed the place. Had to laugh the other day when Russel Howcroft admitted on 3AW he had never watched an episode of Neighbours or The Simpsons, not even when he became the GM of the Melbourne station.
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Paramount Q3
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Paramount ANZ head of publicity Sarah Johnson has quit after 12 years at 10/Paramount. She was today appointed to the new role of PR Director at Shoebridge Knowles Media Group, effective immediately.
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Some interesting stuff in here about 10, who had their Christmas party cancelled apparently.
Yikes…