Network Ten Announces New Advertising Sales Department.
Network Ten today announced the establishment of a new Advertising Sales department, headed by Rod Prosser in the role of Chief Sales Officer.
Mr Prosser, currently Network Ten’s Executive General Manager, Revenue and Client Partnerships, will report to Network Ten Chief Executive Officer, Paul Anderson.
This follows today’s announcement that Network Ten’s Sales representation agreement with Multi Channel Network (MCN) will cease after a transition period. MCN will continue to receive sales bookings for Network Ten until the end of 2018.
Network Ten and MCN will work together in the coming months to implement an orderly disengagement process. In the meantime, business will continue as usual. Further updates will be provided jointly by Network Ten and MCN in due course.
Mr Anderson said: “Today is a significant day in Network Ten’s history, as we continue to build and invest in our business.
“Under new ownership, we are making a strategic shift in Sales to more closely align with CBS across all platforms. Our priority is to monetise our premium video content to accommodate changing viewing habits and provide measurable and transparent value for our clients. Controlling the selling function in-house is the best way to achieve that.
“CBS has solutions, experience and systems in many key sales areas, including data, addressable advertising and dynamic trading. Ten’s new Sales platform will fully leverage the expertise of CBS.
“MCN has been a valuable and important partner to Network Ten over the past three years. Together we have achieved some great results and introduced many industry-leading initiatives. I would like to thank everyone at MCN for their contribution to our business,” he said.
“As we’ve said since the announcement of the acquisition, we see many ways for CBS and TEN to work together to help grow their business,” said Armando Nuñez, President and Chief Executive Officer, CBS Studios International. “We look forward to integrating infrastructure, technology and other CBS resources to enhance TEN’s new sales operation and bring value to Australian advertisers and brands.”
The Network Ten Sales department will include a new digital unit, TEN Interactive, which will be underpinned by CBS Interactive’s global technology platform, as well as a new commercial, strategy and integration team focused on delivering premium ideas, sponsorships and integration opportunities across the company’s suite of brands.
Network Ten will also launch a new automated trading platform, TEN Exchange.
Network Ten and MCN to conclude advertising sales agreement
Network Ten and Multi Channel Network (MCN) today announced they will cease their advertising sales representation arrangement, effective at the end of a transition period.
Network Ten and MCN will work together in the coming months to implement an orderly disengagement process. In the meantime, business will continue as usual and MCN will continue to receive all Network Ten sales bookings in the ordinary course until the end of 2018. Further updates will be provided jointly by Network Ten and MCN in due course.
Network Ten Chief Executive Officer, Paul Anderson, said: “MCN has been a valuable partner to Network Ten. Together we have achieved some great results and introduced many industry-leading initiatives. In an industry undergoing rapid change, Network Ten is making a strategic shift in sales to more closely align with CBS across all platforms. I would like to send my sincere thanks to Anthony Fitzgerald, Mark Frain, and everyone at MCN for their enormous contribution over the last three years. We will continue to work closely together to ensure a smooth and stable transition period.”
Multi Channel Network CEO, Mark Frain, said: “MCN is extremely proud of the many achievements accomplished in partnership with Network Ten. Throughout our relationship we have delivered outstanding results for Network Ten as evidenced by a significantly improved revenue to audience power ratio, whilst in parallel driving a new chapter in their data and automation proposition. We wish Network Ten all the success for their next chapter. MCN remains a dynamic, market leading company that will continue to innovate the media market and our next chapter will see a number of new and exciting changes that will strengthen the business and ensure its ongoing success.”