Canal 13’s famous “sun” logo is turning 30 this week! 
The colorful symbol (apparently inspired by the sun of the Argentine flag) was designed in the United States by Chermayeff & Geismar and made its first appearance in early April 1994. Here’s a double-page ad published by the Buenos Aires paper La Nación on Sunday 3 April, informing the public about the start of a new era for the Constitución channel.
This is the first ident, that showed different suns from all over the world, accompanied by a proper orchestral piece.
Over these three decades, the logo was revised several times with changes in lighting and size (now it’s bolder), and with animation (that gave it life)!
As a tribute, here’s a compilation of bumpers of the 2013-14 branding, that has some similarities to that beautiful “dark” package that Canal 13 used in 2001.
